Annual door drop industry report 2017
13 Jun 2017
Read the DMA analysis of five years of data covering the door drops sector, showing it has bucked some of the trends affecting other media channels.
According to our research:
- Door drop spend has remained stable, with a significant increase last year
- The weight and volume of door drops have decreased, partly to address environmental concerns
- Door drops have proved resilient compared to other media channels
Despite historic falls in door drops, in 2016 spend has recovered to 2012 levels and this growth is forecast to continue.