Curate By

  • Theme
  • Sector
  • Channel
  • Show All

Connect to


Annual door drop industry report 2016


Welcome to the 22nd Annual door drop industry report from the DMA Door Drop Board Committee, which investigates advertising trends relating to the door drop sector.

The report aims to quantify the size of the UK market in regards to the volume and spend from advertisers who, directly or indirectly, fund the distribution of their pre-printed communications material.

The 2015 results show a year on year decrease in unit volume of 4%, from 6.181bn to 5.934bn. Spend also decreased in 2015 (circa. 6.08% decrease on 2014) although that had risen in 2014 compared to 2013. Expenditure on door drops has also generally followed that of unit volume in terms of its decline. 

One major reason has been the continued contraction of the newspaper networks, for example in 2007 the free newspaper network allowed one to distribute to some 18m households whereas today that number is less than 8m.

The average number of door drop communications delivered to the average UK household per week has fallen from 5.8 items in 2009 to 4.2 items in 2015, representing a 7% decrease year-on-year. It is worth noting, however, that improvements in targeting enables advertisers to be more specific in the audiences that they reach and more flexible in the timings between doing so. Ultimately, this enables advertisers to be more effective while also reducing the volume of door drops customers receive. 

Read the full report

Hear more from the DMA

Related Articles

If you haven't heard about GDPR and "legitimate interest" then WOW, just WOW. I'm not going to bore you with a long article about the do's and don'ts but instead offer advice on how to get better results from your campaign.


DMA Door Drop guide


The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.


When and where is the best place to make critical changes to customer communications?

The DMA's Print Councils offers two expert-led, short courses to help you get the most out of your ad mail campaigns. Running Monday 26 February or Thursday 1 March, these sessions will give you practical advice on building mail offerings that matter.