The DMA works closely with UK Government - and governments and regulatory bodies abroad - to protect and further the interests of the data and marketing industry.
A customer-first approach underpins everything we do: our work on the General Data Protection Regulation (GDPR) acts as a prominent case study.
Our members plug directly into this work; join audiences with regulators and policymakers in Westminster and beyond; network at events and forums and help shape the compliance, regulation and policy debate around the industry. Read on to find out more.
The UK's marketers are busy people - and politics never sleeps. So to keep the former in the loop about the latter, the DMA has launched a politics podcast. The podcast will look politics and the impact of political upheaval through a data, marketing and creative industries lens.
The next GDPR or… well, what we know is ePrivacy Regulation will replace the current ePrivacy Directive. But where is it now? And what can the UK data and marketing industry expect?
Brexit. EU elections. Local elections. Scottish politics, and news from far and wide. A handy here’s what guide to the latest news concerning UK data and marketing from the DMA.