16 Oct 2015
Customer Acquisition Barometer 2015 - Infographic
The Customer Acquisition Barometer 2015 - how, where and why consumers can be turned into customers in 2015
06 May 2015
Email performance in snapshot
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, we show how email’s performance is improving in our infographic, produced using research from the DMA and DBS Data
10 Nov 2014
New report: âData matters!â say marketers and advertisers worldwide
A new report published by GlobalDMA in partnership with the Winterberry Group that surveyed a panel of 3,000+ of the world’s advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study that’s the first of its kind—and the...
04 Nov 2014
Infographic - Inside the email paradox of more interaction but fewer clicks
This infographic of the Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track.
25 Sep 2014
Good call: why telemarketing is a potent ingredient in the marketing mix
New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing.
01 Aug 2014
12 big data myths
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution. Whether it’s predicting new trends or understanding patterns of consumers’ purchasing habits, for marketers, big data promises a new era of perfectly targeted messaging for the modern,...