Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Pathways to Creativity: How Marketers Can Spark Customer Creativity Through Content

Customers want to be creative when engaging with brands, which affects content marketing. Learn how to spark creativity in this expert guide by Copy House.
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Creative Effectiveness in Door Drops: November 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in November 2020.
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Whose Stories Are We Telling? How to Make Your Content Marketing More Inclusive

Whether we’re promoting products, services, or ideas, stories help us connect with our readers. If we want our audience to care enough to do something, we need them to feel emotionally invested in the outcome. Read on for thoughts on making your content more inclusive.
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Sell Yourself Creative Competition with Story UK Winner Announced

Breaking into the creative and advertising industry has never been easy, but feels harder than ever due to coronavirus. Thousands of students graduate from creative advertising courses across Scotland every year and sadly there aren't enough jobs to go round. Competition is fierce, so it’s...
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DMA Insight: The Creative Opportunity

Creativity isn’t a static concept, so it can be tricky to pin down. During the last decade, most of UK customers have felt the need to be more creative, giving brands an opportunity to engage with them in new ways. Read on to find out what creativity looks like to consumers.
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Pathways to Creativity 2020 - Activating Experience

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Experience’.
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Pathways to Creativity 2020 - Activating Authenticity and Collaboration

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Authenticity’ and ‘Collaboration’.
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Pathways to Creativity 2020 - Activating Personalisation

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Personalisation’.
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What happened during DMA Talent's Virtual Big Book Crit

Discover what happened when DMA Talent's Big Book Crit went online for the first time ever during May.
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