Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Sep 23

Webinar: How Retailers Can Turn Insight Into Personalised Experiences

Join us as we delve into the world of experience. Hear from a selection of creative hotshots from Up There, Everywhere, Jaywing, Asda, and Manchester Gin as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?

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DMA Insight: The Creative Opportunity

Creativity isn’t a static concept, so it can be tricky to pin down. During the last decade, most of UK customers have felt the need to be more creative, giving brands an opportunity to engage with them in new ways. Read on to find out what creativity looks like to consumers.
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Pathways to Creativity 2020 - Activating Experience

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Experience’.
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Pathways to Creativity 2020 - Activating Authenticity and Collaboration

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Authenticity’ and ‘Collaboration’.
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Pathways to Creativity 2020 - Activating Personalisation

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Personalisation’.
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What happened during DMA Talent's Virtual Big Book Crit

Discover what happened when DMA Talent's Big Book Crit went online for the first time ever during May.
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Direct Mail: Discover the Power of Physical

Download a new eBook from The Royal Mail MarketReach that explores how to create connections with consumers using direct mail. Championing creativity, tangibility and the ability of print to persuade and delight, Discover the Power of Physical is a revaluation of this key component of the...
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Craft in the Age of Coronavirus - Sound Advice

Our first article in our new series, Craft in the Age of Coronavirus, looks at a fresh perspective on creative responses to the coronavirus from Simon Morgan, Founder of Bread & Butter, and Copywriter Ben Fitton. Find out why their project stands out, and how you can follow suit.
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Craft in the Age of Coronavirus

Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.
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