Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting

We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
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Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson

As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.
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Pathways to Creativity 2020: Collaborating With The Creative Customer

Examine how organisations can harness insights from our Pathways to Creativity research to ignite creativity and build stronger links between brand and customer.
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Craft in the Age of Coronavirus

Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.
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Diversity #1: Female Creatives - Tips and Resources

We've launched our creative diversity series, and our first interview features writer and business entrepreneur Nicci Talbot. Find out how she's helping to build the profiles and businesses of female creatives, and download our PDF packed with tips and resources.
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Creative Effectiveness in Door Drops: December 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in December 2020.
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Craft in the Age of Coronavirus - On Copywriting

In the most recent article of our series, Craft in the Age of Coronavirus, Vikki Ross shares her insights on copy inside and outside covid comms. Read what the renowned copywriter has to say, from how to excel at writing copy to her favourite pandemic campaigns.
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How Marketers Can Spark Customer Creativity Through Content

As part of DMA Scotland's regional content, guest contributor Kathryn Strachan, Founder & Managing Director, Copy House gives her insights on how to spark customer creativity.
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Creative Effectiveness in Door Drops: November 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in November 2020.
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