Master of all trades

The days of being a specialist are over. In today’s world, copywriters need to leap from client to client and subject to subject. Here’s how to ensure your tone of voice survives these journeys and stays at the top of its game.
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Copywriting Club: Writing big and bold with Leith

A barge full of copywriters, pizza and beer – what’s the worst that could happen? All aboard for our latest Copywriting Club – Edinburgh, writing big and bold with Leith.
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#writerscrawl2018 round up

A round up of this year's #writerscrawl2018, from the power of the # to crafting the perfect sign slogan, we've got it all.
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The campaign for great British creativity: Debi Bester, DMA writer-in-residence

The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes. 
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#writerscrawl2018 - The big pub scrawl

Combining two of the writer’s favourite past times; the written word and the pub. The final event of our festival week hosted an an evening of pint-sized TED style talks from comedian, Mark Dolan, screenwriter, Darren Murphy and explorer of stories, Dr Jacqueline Johnson around our festival...
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#writerscrawl2018 - Anatomy of award-winning copy with OLIVER

A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
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#writerscrawl2018 - Signs of the times

The power of protest and what we can learn from the writing of placards. The breaking down of a form that forces you to reconsider with Wunderman.
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#writerscrawl2018 - The power of the #

Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong.
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Anatomy of award winning copy with OLIVER

How do you get cynical media buyers to sit up and take notice? It’s a challenge OLIVER relished in when writing for The Guardian last year.
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