It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
 |
 |
08 Jun 2017
Professional Copywriters' Network copywriting conference
The Professional Copywriters' Network holds its Copywriting Conference 2017 at The Crystal building in London's docklands on 13 October. DMA Members get £50 off the cost of a ticket.
10 May 2017
A wander through words: May
This month in words - well mainly words. Read on to hear why creativity takes many forms - but to get to the good stuff, you need a team - the power of headlines, straplines, and what makes for a winning B2B voice.
17 Apr 2017
A wander through words: April
All your copywriting needs and desires, folded up into a munchable word count, with pictures and films and other key content consuming vehicles: words from every angle
20 Mar 2017
A creative life: Debi Bester, DMA writer-in-residence
Debi Bester drives the DMA’s Campaign for great British copywriting. Amongst other projects for the campaign, she cultivates the next generation of copywriters at the Future Writers’ Labs and curates the #writerscrawl copywriting festival. We caught up with her to explore her journey...
08 Mar 2017
Is it better to be loved or noticed? Or both?
If you can't grab attention then your work is likely to fail. There are generally two routes: surprise or annoy. But if you annoy, will this have a detrimental effect on your brand?
01 Mar 2017
A wander through words
A look at copy from all angles, featuring John Malkovich as a clothesmaker, why being bored makes you a better creator and writing for cyberchondriacs
01 Mar 2017
The writing of protest
Trump. Huh. What is he good for? Absolutely no…well, as it turns out, an upswell in smartly written protest signs and razor-sharp public commentary. But this isn’t a new thing: the protest sign has been a platform for cutting copy for a good while.
07 Feb 2017
The loss of innocence
We live in a 'post' world: post-truth, post-trust and post-Trump. Brands will have to adapt their tone of voice to deal with all this. While results might not be pretty, they will be necessary, vital and if done correctly, successful.
14 Dec 2016
The sweet music of great writing
Spotify's recent brand campaign saw the perfect marriage of insight and brilliant writing to bring us some of the most arresting creative of 2016
