It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
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06 Jun 2018
Master of all trades
The days of being a specialist are over. In today’s world, copywriters need to leap from client to client and subject to subject. Here’s how to ensure your tone of voice survives these journeys and stays at the top of its game.
25 May 2018
Copywriting Club: Writing big and bold with Leith
A barge full of copywriters, pizza and beer – what’s the worst that could happen? All aboard for our latest Copywriting Club – Edinburgh, writing big and bold with Leith.
24 Apr 2018
#writerscrawl2018 round up
A round up of this year's #writerscrawl2018, from the power of the # to crafting the perfect sign slogan, we've got it all.
26 Mar 2018
The campaign for great British creativity: Debi Bester, DMA writer-in-residence
The DMA writer-in-residence, Debi Bester speaks to us about our latest venture, the development of the Campaign for great British creativity. As well as how she sees the industry today, her favourite creative pieces from the last year, and breaking down prejudices and stereotypes.
23 Mar 2018
#writerscrawl2018 - The big pub scrawl
Combining two of the writer’s favourite past times; the written word and the pub. The final event of our festival week hosted an an evening of pint-sized TED style talks from comedian, Mark Dolan, screenwriter, Darren Murphy and explorer of stories, Dr Jacqueline Johnson around our festival...
23 Mar 2018
#writerscrawl2018 - Anatomy of award-winning copy with OLIVER
A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
22 Mar 2018
#writerscrawl2018 - Signs of the times
The power of protest and what we can learn from the writing of placards. The breaking down of a form that forces you to reconsider with Wunderman.
22 Mar 2018
#writerscrawl2018 - The power of the #
Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong.
21 Mar 2018
Anatomy of award winning copy with OLIVER
How do you get cynical media buyers to sit up and take notice? It’s a challenge OLIVER relished in when writing for The Guardian last year.
