It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
When something comes with the seal of approval of It’s Nice That, people sit up and take notice. Dig in to creative culture and travel to a new digital destination for the good people of the creative industries at Lecture In Progress.
This month in words - well mainly words. Read on to hear why creativity takes many forms - but to get to the good stuff, you need a team - the power of headlines, straplines, and what makes for a winning B2B voice.