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DMA Insight: GDPR Is a Win-Win

Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
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Call for Responses: GDPR & SMEs

Are you a small or medium business? Would you like to share your thoughts on GDPR and how it has impacted your daily activities? Take part in our latest survey and share both your experience, and your organisation’s. We want to see how we can help, based on what you need.
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Email Gets Results, So Why the Underinvestment?

Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it...
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Modern marketing - between a rock and a hard place?

Today, it feels as if the marketing function – and the business as a whole – is at a crossroads, due to all the challenges that digital transformation, the exponential growth of data, regulatory pressures and a changing buying funnel are creating.
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Regulation Hub Update - October 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Personal Data: Control, Trust, and Value

Our very own MD, Rachel Aldighieri, spoke about the value of data at the Advertising Association’s fringe event at the Labour Party Conference in Brighton on 24 September. Read on for more information about the discussion and more about the DMA’s Value of Data campaign.
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