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DMA 2019 email tracker launch

Gavin Laugenie looks at the DMA email tracker 2019 report and explains why you should, in fact, send more emails!
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Regulation Hub Update - July 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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The GDPR Mindset - A Case Study

The GDPR has a wide scope of influence. The legislation is a mind-set that, once adopted, influences everyday life in ways you may not have considered.
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Marketing vs Service Messaging

On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent.
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The DMA in Scotland

A warm welcome to your round-up of everything you need to know about our upcoming DMA and IDM activities in Scotland
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MyLIfe Digital - Response to ICO action on BA

Read our full response to the ICO's intended action on British Airways. We're curious to hear your thoughts...
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DMA on ICO's Proposed Fine for British Airways

Rachel Alighieri, MD of the DMA, responds to the ICO announcing its intention to fine BA £183.39m under the GDPR for the data breach
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DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Data Guide

The GDPR outlines six principles you must adhere to when dealing with consumer data. This guide will help you align with these principles.
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