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DMA 2019 email tracker launch

Gavin Laugenie looks at the DMA email tracker 2019 report and explains why you should, in fact, send more emails!

Regulation Hub Update - July 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
Dice with letters spelling out rules and regulations

The GDPR Mindset - A Case Study

The GDPR has a wide scope of influence. The legislation is a mind-set that, once adopted, influences everyday life in ways you may not have considered.

Marketing vs Service Messaging

On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent.

The DMA in Scotland

A warm welcome to your round-up of everything you need to know about our upcoming DMA and IDM activities in Scotland

MyLIfe Digital - Response to ICO action on BA

Read our full response to the ICO's intended action on British Airways. We're curious to hear your thoughts...

DMA on ICO's Proposed Fine for British Airways

Rachel Alighieri, MD of the DMA, responds to the ICO announcing its intention to fine BA £183.39m under the GDPR for the data breach

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business

Data Guide

The GDPR outlines six principles you must adhere to when dealing with consumer data. This guide will help you align with these principles.