DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
In every relationship trust is difficult to build and nurture. When thinking about the connection between brands and their customers, gaining and maintaining trust is still one of the biggest challenges.
Intelligent marketing and transparent use of data are the keys marketers must use to gain...
Glenn Fisher talks to Chair of the DMA’s Creative Committee Debi Bester, and Creative Committee member Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.