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DMA Insight: Positivity and Compassion Grows, but Challenges Ahead

How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations.
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DMA Insight: Challenges and Successes Through the Lens of 2021

Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
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The Customer Journey - What Makes its Start Successful

What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...
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Black Friday 2021 - Why is it such a different period of the year for retailers?

Black Friday isn’t an ordinary retail event – why so? Read on and find out the three factors that will make it different in 2021
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Customer Engagement: Acquisition and the Consumer Mindset 2021

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
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Annual Door Drop Industry Report 2021

Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
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DMA Insight: Email Objectives and What it Takes to Set Them Right

Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
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Meaningful Marketing Measurement 2021

The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.
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Email Benchmarking Report 2021

Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
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