22 Sep 2020
Coronavirus: The Daily Digest
Coronavirus will have profound business impacts. We’re committed to keeping our Members up to speed on news, policy initiatives and the latest Government announcements with ramifications for the data and marketing industry, our community. This Daily Digest will update every 24hrs, and keep you...
22 Sep 2020
Coronavirus: September 2020 - The Impacts on Business
The DMA’s survey into the impact of the Coronavirus, now in its sixth phase, reveals concerns about cashflows and jobs remain, leading the DMA’s CEO to call for further support to help protect people’s health and livelihoods. Read on to find out how the latest government restrictions may...
14 Sep 2020
Test and Trace: What Does it Mean for Marketers?
Find out how Test and Trace provides opportunities for building your customer database, promoting your social channels, and marketing opportunities.
20 Aug 2020
Coronavirus: July 2020 - Business Impacts Barometer
Find out how your organisation fits in with others across the UK data and marketing industry in response to the pandemic. Uncover the findings from the fifth phase of our examination of how businesses have been impacted in July.
07 Aug 2020
Coronavirus: July 2020 - The Impacts on Business
The fifth phase of the DMA’s survey into the impact of the Coronavirus reveals first signs of recovery, but with heightened concerns about job retention. Read on to find out the latest views from the data and marketing industry amid the pandemic.
04 Aug 2020
Coronavirus: Do Consumers Need to be 'Present'?
Consumers are more comfortable than ever making purchases online. The flip side of this coin is that brands now need to engage with them in different and new ways. Read on to find out more about this great opportunity for businesses to refocus and reinvent.
23 Jul 2020
Coronavirus: A Record Decline in UK Marketing Budgets
One of the impacts of the Coronavirus has been to cut marketing budgets to their lowest levels in twenty years, according to the latest IPA Bellwether Report for Q2 2020. Read on to find out which areas have been worst hit and what the future might have in store.
22 Jul 2020
Coronavirus: The Post-pandemic Consumer
Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
21 Jul 2020
Coronavirus: June 2020 - Business Impacts Barometer
Find out how your organisation fits in with others across the UK data and marketing industry in response to the pandemic. Uncover the findings from the fourth phase of our examination of how businesses have been impacted in June.