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Customer Engagement: Acquisition and the Consumer Mindset 2021

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
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Annual Door Drop Industry Report 2021

Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
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DMA Insight: Email Objectives and What it Takes to Set Them Right

Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
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Meaningful Marketing Measurement 2021

The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.
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Email Benchmarking Report 2021

Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
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Marketer Email Tracker 2021

During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.
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Data and Marketing Opportunities - The Skills to Start Over

What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner.
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Data and Marketing Opportunities - The Skills to Start Over

What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner.
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Coronavirus: March 2021 - Business Impacts Barometer

A year on from the first UK-wide lockdown, find out how your organisation fits in with others across the UK data and marketing industry in response to the pandemic. Uncover the findings from the eighth phase of our examination of how businesses have been impacted in March 2021.
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