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Future Trends: Power of Brand Coalitions

Following the revisited analysis of subscriptions, this next piece of our Future Trends 2021 series will focus on loyalty. Specifically, the power that brand coalitions could have on what both customer acquisition and loyalty programmes look like in the future.
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Customer Data Council: Is Your Business Ready For Digital Transformation?

The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Read on to learn from the DMA’s Customer Data Council if your business is prepared for digital transformation.
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Coronavirus: Understanding Consumers in 2021

How are UK consumers surviving the latest lockdown? How has their behaviour changed over the last 12 months? What does it mean for brands and what should (or shouldn’t) they be doing to better engage customers? Read on to find out.
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Craft in the Age of Coronavirus

Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.
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Future of Financial Services - The Trends That Will Shape 2021 (and Beyond)

What are the key trends impacting financial services brands in 2021 and beyond? Find out these along with the thoughts of Datorama and Direct Line.
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DMA Insight: Education and Leadership Required to Tackle Challenges

2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
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Future Trends 2021

The Future Trends 2021 series is finally here. As with previous editions the objective of this collection is to inspire organisations to find innovative and diverse ways to respond to new customer behaviours and desires.
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DMA Insight: Coronavirus Creates Opportunity for Compassionate Marketing

Two-thirds of senior marketers told us the pandemic has had a negative impact on their business. However, a positive side-effect of the coronavirus, is the significant increase in brands compassionate and thoughtful approaches to how it markets to consumers.
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Pandemic Mail Engagement Triggers Jump in Digital

Latest JICMAIL data reveals that during the coronavirus pandemic consumer engagement with mail has improved and it's proven more effective that never as a trigger to digital engagement.
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