14 Oct 2021
DMA Insight: Challenges and Successes Through the Lens of 2021
Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
06 Oct 2021
The Customer Journey - What Makes its Start Successful
What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...
05 Oct 2021
Black Friday 2021 - Why is it such a different period of the year for retailers?
Black Friday isn’t an ordinary retail event – why so? Read on and find out the three factors that will make it different in 2021
21 Sep 2021
Customer Engagement: Acquisition and the Consumer Mindset 2021
What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
06 Sep 2021
Annual Door Drop Industry Report 2021
Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
27 Aug 2021
DMA Insight: Email Objectives and What it Takes to Set Them Right
Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
21 Jul 2021
Meaningful Marketing Measurement 2021
The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.
20 Jul 2021
Email Benchmarking Report 2021
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
27 May 2021
Marketer Email Tracker 2021
During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.