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A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...

Cookies, Change and Constant Disruption

The Responsible Marketing Committee got together to discuss cookies, change and constant disruption.
Member Content

Data privacy - An industry perspective

Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.

DMA insight: Data privacy - Marketing's GDPR journey

The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.

GDPR Article 28 Advisory Notice

Download our Article 28 Advisory Notice template, and discover what this tool is and how to use it, while preserving your trusted business relationships

DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.