21 Feb 2020
A Guide to Service Messaging
Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
23 Jan 2020
Cookies, Change and Constant Disruption
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15 May 2019
Member ContentData privacy - An industry perspective
Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
18 Feb 2019
DMA insight: Data privacy - Marketing's GDPR journey
The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
14 Feb 2019
GDPR Article 28 Advisory Notice
Download our Article 28 Advisory Notice template, and discover what this tool is and how to use it, while preserving your trusted business relationships
11 Jun 2018
DMA insight: GDPR and PECR - to ask for consent or not?
Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.