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A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
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Cookies, Change and Constant Disruption

The Responsible Marketing Committee got together to discuss cookies, change and constant disruption.
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Member Content

Data privacy - An industry perspective

Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
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DMA insight: Data privacy - Marketing's GDPR journey

The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
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GDPR Article 28 Advisory Notice

Download our Article 28 Advisory Notice template, and discover what this tool is and how to use it, while preserving your trusted business relationships
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DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.
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