13 Jul 2021
Welcome to DMA North
Discover new ways to connect and learn from the DMA North community in July. DMA North champions the interests of the data and marketing community in the North, aiming to connect and guide marketers through sharing knowledge and opportunities around networking and learning.
02 Jul 2021
Beating the Bots - Tackling Fake Online Traffic
We owe it to ourselves and our clients to be more mindful of getting the most from our digital budgets. Following a recent DMA North Council meeting, Gilbert Hill, Chair of the DMA Responsible Marketing Committee, has shared his views on the questions digital agencies and brands should be asking...
04 Jun 2021
Brand Perception: The Core Driver of Growth and Profit
As part of DMA North's regional content, guest contributor Rob Gray, Co-Founder and Strategy Partner, Squad, has given his insights on the one thing that drives the effectiveness of all marketing: brand perception.
11 May 2021
Fake Traffic from Artificial Engagement: How it Works
Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
27 Apr 2021
Build Back Better Fund available for SME businesses in Greater Manchester.
Calling Greater Manchester employers. As an employer based in Greater Manchester, you are eligible to access Manchester Metropolitan University Build Back Better Fund 2021. The deadline to apply is 14 May 2021.
18 Feb 2021
Tackling Fake Traffic from Artificial Engagement
The increase in technology has empowered marketers to perform much more targeted activity and in-depth analysis than ever before. However, artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. The DMA's North...
14 Jan 2021
Business Trends and Pressures in 2021: Insights from an Applied Futurist
As part of DMA North's regional content, guest contributor Tom Cheesewright, Applied Futurist, gives his insights on what he expects from the year ahead, including extended adolescence, an increase in automation, and a rise in freelance work.
28 Oct 2020
Bots: Do You Know Why They're Important?
Being able to tell the difference between good and bad bots is vitally important for anyone working in digital marketing, especially those running PPC Campaigns or paying for ads on social media platforms. This is a guest post by Stewart Boutcher, CTO & Data Lead for Beaconsoft Ltd, and Member...
27 May 2020
DMA North: Artificial Engagement - Manchester Roundtable
What are the steps we can take to better understand the nature and scale of what artificial engagement is, how to quantify its size, and who is accountable for delivering a solution? Find out from this recap of our roundtable discussion in Manchester.