DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Data Best Practice: Keeping Your Data Clean

From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing.
T-data-best-practice--keeping-your-data-clean_customer-data-council-(002).png

Data Best Practice: The Power of the Privacy Notice

From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.
T-rm-data-best-practice_customer-data-council.png
Member Content

AI for Marketers - Information and Advice

Mystified and confused by Artificial Intelligence and Machine Learning? Our Connected Technology Hub, part of the Customer Data Council, have created an introductory guide to help you out.
T-web-image15.png

Your Data and Digital Transformation Development Plan - An Infographic Guide

The Customer Data Council’s Digital Transformation Hub have created an infographic guide to developing your own data and digital transformation plan. Click through to take a look and start planning your own transformation.
T-responsible-marketing-02.png