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Thursday, 23rd June 2022


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Webinar: The Relevance of Direct Mail for Fundraisers in Today's Climate

Direct mail has long been at the heart of charity fundraising. But does the channel still hold importance in a post-COVID world? Find out alongside Epsilon and Marketreach.

This webinar will explore the role of direct mail for charities and compare it against other channels at fundraisers’ disposal.

Tune in as Ben Collier, Business Development Director, Epsilon, reveals ways to improve the performance of your supporter acquisition direct mail campaigns.

In particular, you’ll dig into proven strategies to scale your campaigns cost-effectively and reach responsive supporters.

Plus, you’ll discover an exciting new source of prospective contributors in Epsilon’s Abacus Alliance.

The Alliance provides a responsive, scalable, and compliant source of new lookalike donors driven by retail transaction, lifestyle and demographic, and charity donation data.

In a presentation from Sophie Grender, Business Development Manager, Marketreach, you’ll also uncover:

  • Mails mind-blowing potential for engagement and how you can take full advantage
  • The way donors of all ages interact with the channel, driving discussion, web visits, and donations
  • How donation data can be aggregated and shared in compliance with data protection regulations to help fundraisers find responsive audiences

Check back for additional speaker announcements.

We hope to see you there.


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For all enquiries regarding this event, including sponsorship opportunities, please contact Isaac Reid.

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