Webinar: Make Your Data Matter

For more than a decade now we've been hearing data is the new oil. But if marketers are continually surrounded by data, why aren't we all mega rich?

Could the answer lie in collecting more data? Potentially, but the real benefits come when you start using your existing customer data correctly.

Tune in to learn how you can cleanse your database, and ensure you have the best quality data coming in.

Chaired by Komal Helyer, Fractional CMO & Chair of the DMA Email Council, you'll also hear from:

• Frank Brooks, Head of EMEA Marketing, Dotdigital
• Other industry experts, with the opportunity to ask questions

Join our speakers to uncover:

• Why successful marketing is all about engagement and relevance
• What a single customer view can do to elevate your marketing strategy
• Whether zero-party data can unlock the key to higher-quality data

Check back for additional speaker announcements.

We hope to see you there.

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