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Thursday, 24th February 2022

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First-party data.png

85% of marketers say improving first-party data usage is a high priority to ensure business continuity. But how should brands go about this? Find out alongside Lead Forensics and other experts.

First-party data is not a new concept. But it has taken on increased relevance since Google announced it will phase out third-party cookies by 2023 - joining Firefox and Apple, who've made similar changes.

With Google holding 64% of the browser market share worldwide, and 80% of marketers stating they rely on third-party data, this is a significant shift.

Join us for this webinar to unearth the different types of data pools available to marketers.

In particular, you'll explore value-driven data use cases and what this means for your data maturity.

Through a presentation, panel discussion, and Q&A, you'll learn how to:

  • Use data to create competitive cut-through in 2022 and beyond
  • Design a data-first strategy to collect, process and unlock business value
  • Build a roadmap to organisational readiness when it comes to first-party data

We hope to see you there.


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For all enquiries regarding this event, including sponsorship opportunities, please contact Jaspria Roda.

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