When & Where?
Tuesday, 12th July 2022
Effectively understanding and demonstrating the values in and value of data will translate to higher profitability, better customer engagement, and improved social impact. So how can you take an equitable approach to data? Find out at our event for marketers.
As an industry, we're creating more data than ever before. Therefore, we must put the right ethical foundations in place for future generations on how this data is used.
Part of the DMA's Value of Data campaign, tune in as we aim to gain a better understanding of data bias, why you need to tackle it, and how you can.
You'll hear from data and marketing leaders on systems they've implemented in their organisations and key lessons learned.
Through presentations and a panel discussion you'll uncover:
- A baseline understanding of equity by design and data bias
- How to successfully overcome the challenges of data bias and inequity
- Case studies that highlight how data can create better and fairer products and services
Plus, you'll have the opportunity to ask questions to our industry experts.
Check back for speaker announcements and the exciting ways this event will unfold.
We hope to see you there.
For all enquiries regarding this event, including sponsorship opportunities, please contact Arabella Trett.