When & Where?
Thursday, 27th August 2015
to
Monday, 28th September 2015
Burlington House
Piccadilly
London
W1J 0BA
United Kingdom

Digital fatigue is a real problem for marketers. As inboxes fill up with tired messaging and white noise, connecting to consumers poses a tough challenge for advertisers and brands.
So is it time for planners and strategic thinkers to turn to mail?
Join us for a breakfast briefing that explores how creative and data-led thinking is helping the renaissance of mail. You will learn:
- The true value of mail to both consumer and advertiser
- The benefits of using mail for advertisers – and the best practices of those who get it right
- What consumers say about the mail they receive
- What types of mail win consumer trust and build lasting relationships
- How planners can deepen their understanding of marketing through mail
In February we investigated the private life of mail, discovering what mail means to consumers. We follow on by investigating how marketers and planners can use mail as an inventive way to connect to consumers – whilst also tackling the demanding briefs set for them by clients.
The briefing will be led by Charles Ping, chief executive of Fuel and features contributions from Gavin Hilton, strategy partner at VCCPme; Robin Trust, business director at MC&C; and Jonathan Harman, managing director at Royal Mail MarketReach.
There will be a panel discussion followed by a Q&A.
This is a fantastic opportunity to learn why mail is a marketer’s new best friend, even in the digital age.
#dmaadmail
Earn valuable points towards your Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD Points.
Sponsored by
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.
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