When & Where?
Thursday, 2nd February 2017
DMA/IDM member: £0 (+VAT)
Non member: £50 (+VAT)
Hear O2, Google and Deloitte Digital discuss B2B marketing disruption. New channels, new legislation and new approaches mean B2B marketing is undergoing the biggest change in a generation. Come and be part of that change.
Join the IDM B2B Council breakfast with O2, Google and Deloitte Digital to hear how changes to B2B marketing will change the way your business does business on 2 February.
With new ways to speak to your customers constantly introduced; new legislation like the GDPR breaking down the distinctions between B2B and B2C marketing; and new user behaviours emerging all the time, B2B marketers have never before been subjected to so much change so quickly.
Join Turn's EMEA MD and chair of the IDM B2B council Richard Robinson, who will host the breakfast and introduce:
- Paul Stevenson, head of enterprise marketing services at O2 to hear how business culture is more easily transformed from scratch, and how your business needs leadership, training and lots of optimism.
- Google will explore the latest digital buying trends. With attention spans falling and consumers, whether B2B or B2C moving to video and mobile, what does this mean for your business?
- Digital transformation means overwhelming choice, which can be paralysing. Deloitte Digital tackles the key considerations so you don't have to.
Come and discover how your business can stay a step ahead.
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For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.