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When & Where?

Thursday, 28th March 2019
-

58VE
58 Victoria Embankment
London
EC4Y 0DS
United Kingdom

Ticket Information

DMA member:

Free

Non member:

£50 (+VAT)

Marketer-Email-tracker-image-02.png

Packed with tactical hints, strategic tips and performance boosting insights, dotdigital's digital strategist Gavin Laugenie, heads up the launch of this year’s Marketer email tracker research report alongside The Thread Team and Jo Malone London.

Following our latest DMA Marketer email tracker report, the DMA’s head of PR and insight, Tim Bond will disclose the findings on what your fellow marketers say about email effectiveness; importance; the impact of GDPR; the challenges faced, the challenges overcome and a look at the evolution of email as a medium over the past 12 months.

You’ll also hear practical case studies from brands on their email marketing strategies, a detailed panel discussion around the key findings and hear senior marketers’ thoughts on the results and their opinions of the best practice for email marketing.

This is a great chance for marketers to build a practitioner’s eye-view of email performance, taking away quality insight and actionable strategic thinking that will help you craft more effective email campaigns.

You will:

  • Enjoy an in-depth analysis of the key findings of the 2019 Marketer email tracker report
  • Hear from Carolyn Bondi, founding partner, The Thread Team and Lise Backman, director - omnichannel and retail engagement, Jo Malone London as they share the strategy, creativity and results from their DMA 2018 Silver award-winning campaign in Best digital performance
  • Listen to a detailed panel discussion on the future of email featuring Guy Hanson, vice president of professional services, Return Path and Kate Barrett, director, eFocus Consultancy
  • Have the opportunity to network with marketers from brands and agencies

We’ll see you there.

To view the full agenda please click here.

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD points.

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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Ria Huxley.

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