When & Where?
Friday, 26th September 2014
to
Thursday, 13th November 2014
Manchester
M1 2FF
United Kingdom
Take a fresh perspective on the evolving role of magazine and newspaper inserts in the marketing mix courtesy of the experts. This afternoon briefing is a must for Manchester-based marketers looking to create integrated campaigns that cut through the digital clutter.
You will learn how to plan integrated campaigns that integrate inserts with other channels and platforms for seamless customer experience and maximise response rates.
Our recognised expert practitioners will lead you through every stage of creating a campaign involving inserts, from the briefing stage, through to implementation.
They’ll also take a look at the latest tech that is driving innovation in integrating print and digital.
Plus, you’ll gain an insight on the leading role Manchester agencies are taking in establishing inserts in the evolving marketing landscape.
Confirmed talks include:
- Market scale and trends
- How inserts complement other media
- Inserts outlets: how they work and what they can do for clients
- The stigma of inserts: overcoming new school thinking
- What’s next for inserts?
The afternoon will finish up with networking drinks, allowing you the chance to pick the brains of our expert panel on how to use inserts to cut through the digital clutter.
#dmainserts
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Ellie Turner.
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