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Thursday, 2nd April 2020


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The 2019 DMA Awards were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out from The Guardian, OLIVER, Proximity London, IKEA UK, MullenLowe Open, Health Education England, Westminster City Council and TMW Unlimited.

Join us online to uncover the secrets behind the brilliant creative ideas, strategy, and final output that fuelled the best work in the industry.

Offering invaluable insight into the various challenges, strategy and results from the DMA Award winners. This session examines what goes into making a DMA Gold award-winning campaign.

Chaired by Gabrielle Ludzker, CEO, Proximity London and DMA Awards Committee member, you will:

  • Explore a practical case study from Frances Griffin, Senior Planner, MullenLowe Open and Darren Aldrich, Strategy and Communications Lead, Health Education England, on their 2019 multiple DMA Award Gold winning campaign: NHS: We Are Returning Nurses
  • Understand the vision and road to implementation behind OLIVER and The Guardian’s 2019 DMA Award Gold winning Best Customer Acquisition Campaign: The Joy of Print with Sam Jacobs, Creative Director – Marketing, The Guardian
  • Hear from TMW Unlimited’s, Creative Director's, Mark Urey and, Phil Rhodes on their award-winning Best Creative Solution and Best Use of Out of Home campaign: Armistice Day for Westminster City Council
  • Enjoy insights from John Treacy, Executive Creative Director, Proximity London and IKEA UK who will discuss their DMA Award Gold winning campaign: The £0 Lagom Collection

Book your slot today and join the DMA as we celebrate great work in all its glory.


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For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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