Consumer email tracker

Last year we learned how consumers manage their inboxes with multiple accounts, but with one or two ‘core’ accounts they rely on for the most important messages.

To reach consumers effectively, this is essential research for every brand and agency to absorb.

Chaired by dotmailer's client services director Skip Fidura, hear from:

• Paul Seabrook, managing director of Beautiful Insights who conducted the consumer research for the DMA, and will walk us through the findings
• Jenna Tiffany, lead digital marketing strategist at Communicator
• Marcus Gearey, analytics manager at Zeta Global
• A case study from Jacob Willmore, senior communications manager at Fred Perry

This year the research follows-up last year’s research with:

• More detail on how consumers manage their busy inboxes
• A special look at unsubscribes
• In-depth focus on the behaviours of younger consumers, including 'Millennials'
• An update on how consumers view brand messages reaching their inboxes

To view the full agenda, please click here.

#dma

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will recieve 2 CPD Points.

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Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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