It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

DMA Insights: Marketer's view on channel and trust

Marketers and customers like chalk and cheese when it comes to communication channels – what they use, prefer and trust
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Winning trust and loyalty will be key to solving marketers' digital dilemma

Mintel’s thoughts on the key trends from Adobe Summit 2019 point to the dilemma that marketers are facing: it’s easier to reach customers but harder to get them to care. We dive deeper into how to gain their trust and their loyalty.
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Notes from the Future of Customer Engagement Client Roundtable 2019

The DMA has brought a select group of senior marketers together to discuss this year’s key trends. From educator brands, to new initiatives for diversity and inclusivity, get their take on what constitutes truly effective customer engagement.
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DMA insight: What winning emails look like

Consumer preferences and technology are constantly in flux, but email continues to come out on top – keep reading to find out why
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  • 1629 views

Creativity wins out, no matter how good the tech

Latest Forrester Wave into Media Agencies highlights the increasing importance of creativity within the data and marketing industry, beyond just the latest technology
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  • 253 views

Amazon: A titan that's only getting stronger?

The latest insight from Mintel highlights the ubiquity of Amazon as a shopping destination for the majority of UK consumers, but is this built on more than just convenience and price?
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  • 331 views

DMA insight: Marketers' view on loyalty and rewards

Delve into loyalty from both the industry and customers’ perspective, find out what works when it comes to loyalty and rewards, and discover new opportunities for marketers in the future.
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How can we reverse the decline in public trust in UK advertising?

The latest report from the Advertising Association investigates the reasons behind declining trust in advertising over the last two decades and highlights five key actions the industry must take
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  • 542 views

DMA advice: The future of customer engagement

Following on from our Customer Engagement 2018 event, we’ve created a DMA advice piece to give marketers a peek into the future
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  • 394 views