Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Your Call Is Important to Us: A Podcast Series

The DMA Contact Centre Council have launched their new expert-led podcast series, designed to help improve call centre performances and customer service experiences, with interviews, talks, fads, tales of triumphs and debates and more.

Customer Engagement: How to Win Trust and Loyalty 2020

Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.

DMA Insight: Understanding the Real Impact and Return of Email

A snapshot of our Email Benchmarking Report 2020 – a reliable benchmark for brands, service providers, and agencies to gauge their email performance.

Investigating Email: Getting Returns On Email

Marketers’ estimate of the returns for every £1 spent on email remained strong in 2020, but what do the most successful programmes look like and the organisations that are running them? Read on to find more about how and which businesses are getting the best return on their emails.

Email ROI: Looking After the Little Guy!

Commenting on the latest analysis from the DMA on email return on investment, the DMA Email Council’s Guy Hanson shares his advice to those not seeing the returns they might expect.

The Power of Social: A Podcast Series

The DMA Social Media Council have launched their new expert-led podcast series: explore the importance and insights of social in 2020 with interviews, discussions and debates, success stories, and more.
Sep 17

Webinar: Email - The Primary Driver of Customer Loyalty in a Pandemic

The coronavirus crisis presents the greatest challenge for brands in recent history. Join us to hear from RSPB and Chair of the DMA’s Email Council Lili Boev to find out why email is at the forefront of establishing customer loyalty in our new normal.

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DMA Insight: Less Can Be More for Door Drops

A snappy overview of the most accurate estimate available of the volume and value of the door drop market in the UK. Read on to find out the latest about this engaging media channel.
Member Content

Annual Door Drop Industry Report 2020

The latest edition of the DMA’s annual report into the state of door drops.