It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Power to the People

With pockets full of digital capabilities, new levels of connectivity have created a shift. The brand is no longer the dominant partner. The customer is king, with technology as their toolbox.
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In-house or outsource: How does a brand decide the best way to grow its community with paid media?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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DMA insight: Customer Engagement, focus on travel

Value for money. Rewards. Good customer service. All keys to driving loyalty in customer engagement in the travel sector. But are those mechanics enough - or do they require more ground support to get your brand flying high? Dig in to our lastest engagement infographic to find out.
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Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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Should a brand keep content production in house, outsource or hybrid the model for optimised customer engagement?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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  • 749 views
Sep
12

AI and the Future of Customer Engagement - Edinburgh

Discover how 'Augmented' (not artificial) Intelligence or AI, will change your marketing and glimpse at the future of Customer Engagement with IBM, REaD Group and Adimo.

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  • 1462 views

Customer Engagement Labs

The DMA’s Customer Engagement Labs experience immerses participants in a hands-on, hackathon-style, learning environment designed to shape the future of engagement. We join with Liverpool FC for our next session, Thursday 19 October. Book your place now.
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Member Content

Customer Engagement: Focus on travel

Which travel brands do customer prefer? What are the criteria they use to decide who to book a trip with? How do they feel about new technologies on holiday? Read the latest research to find out. 
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  • 1247 views
Sep
05

Customer Engagement: Travel

Hear the next installment of the Customer Engagement research series and find out what consumers think, feel and do when they plan their holidays, featuring Travelzoo, REaD Group, TLC Marketing and the Foresight Factory

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  • 3713 views