It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Customer Engagement: the latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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Reviews in the "post-truth" age: Why genuine feedback is crucial

Feefo's chief marketing officer Matt West offers his thoughts on why feedback will always provide value to savvy marketers
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Customer Engagement Labs: The winning entry - #HiltonMoments

Seven talented young minds, three sessions, one brief - take a look at the winning presentation from Team Orange, who developed the #HiltonMoments concept
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Customer Engagement Labs: The creative consideration

Think like the customer to future-proof your business, says CEO of TMW Unlimited Chris Pearce, introducing the creative component of the customer engagement labs
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Customer Engagement Labs: The data debate

Introducing the labs,  Alex Timlin, VP client services at Emarsys, began by asking how you can use data to make people happy - the role of data and technology in your customer engagement strategy
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Customer Engagement Labs: The brief

To develop new and innovative ways of creating awareness and engagement with the Hilton Honors App, using this to drive more downloads
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First winners of the DMA Customer Engagement Labs prize announced

A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers
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Every nudge marketer’s customer journey checklist

Great marketing isn’t a hoax. More than feeding consumers a series of subliminal messages, this is really a practical application of the behavioural economic ‘nudge theory’, or ‘nudge marketing’.
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DMA advice: Marketing intelligence 2017

The DMA's customer engagement committee has produced this guide to help businesses get to grips with marketing intelligence approaches such as programmatic and artificial (or augmented) intelligence
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