It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Scott Logie is customer engagement director at REaD Group and chair of the DMA's Customer Engagement Committee. Grab his thoughts on how you can keep customer-centric as the dust rises and falls around GDPR.
Shape the future of your engagement strategies with a one-day, interactive workshop that will equip you with the skills, tech insight and practical experience to revolutionise how you connect to your customers
Most of us have smartphones, but what does this mean for businesses looking to speak to consumers via what they hold in their hands? Take a look at engagement in a mobile world in banking and retail and learn that great editorial makes a huge difference.
Chair of the DMA's Customer Engagement Committee, Scott Logie, takes on the robot hordes that terrify so many marketers - and finds that reports of the death of human-driven marketing are greatly exagerrated
Data is essential for advertisers and marketers to make their messaging relevant to customers. First party data from within the brand is a key building block, but third party data can often be integral to providing a clearer picture of a customer’s preferences.