It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Black Friday: The Dopamine Impulse

The Friday all retailers fear and (most) customers love is here. But why do crowds get so electrified? Neuroscience has the answer. Read on and find out why and how this neurochemical plays a key role today.
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Thinking ahead to 2030

There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.
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Customer Engagement 2019

Tim Bond, Head of Insight, DMA will discuss the results of our newest report focused on acquisition and the consumer mindset, a pivotal piece of thought-leadership.
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Customer Experience in a B2B World

The customer experience you provide is what sets you apart from the competition. Pretty obvious if you are a B2C brand, but what if you belong to the B2B world? What are the differences when you deal with customers compared to an organisation? This is our take from Adweek Branded and Dun &...
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Semiotics, AI, and the Future of Customer Engagement

Join us for an overview of semiotics, and how it can play a big part in customer engagement. Hear success stories from &You, Sign Salad, and Lawes Consulting.
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B2B from the Inside

Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Careers Adventure?
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DMA Insight: Understanding Brand-Switchers

How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.
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Balancing Personalisation: The Entertainment and Media's Lesson

Consumers demand tailored and unique media experiences. Media content and customer’s personal schedules need to somehow balance out. Read on to learn more from the Entertainment and Media industry’s with analysis from PwC.
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Email Gets Results, So Why the Underinvestment?

Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it...
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