It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
Direct mail marketing remains one of the most powerful marketing tools available, yet digital marketers using automation software tend to ignore it and therefore are missing an entire touch point opportunity. Tune in on Wednesday 31 March to explore ways of incorporating print in your marketing automation strategy.
Join the DMA, Sprinklr and Bloom & Wild for practical advice on how to listen to your customers, then act and engage in a personalised and impactful way.
The pandemic has changed the way many people browse, compare, and shop for good. However, as the prospect of restrictions loosening and normalcy now on the horizon. What will this mean for the UK's high-streets, shopping centres, supermarkets, and independent retailers? Join the DMA, Datorama and Marks & Spencer to find out more about what the future holds for retail.
Join us on Thursday 11 March as we investigate the rise of in-game brand experiences. Hear from industry experts and gain insights as to why and how the world of gaming has made user experience more valuable and engaging.
11 Feb 2021
03 Feb 2021
03 Feb 2021
25 Jan 2021
22 Jan 2021