Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
Virtual: Customer Engagement 2020 - Loyalty in a Pandemic
Reserve your ticket for discussion, debate, and leading insights at Customer Engagement 2020 – Loyalty in a Pandemic, where you will unpick the theory and dive into the makings of successful and long-lasting customer engagement.
Digital Showcase: Customer Engagement - The True Potential of Business Messaging Apps
Hosted by global trade body Mobile Ecosystem Forum, this three-day digital showcase connects mobile industry leaders with brands and agencies to examine the future of messaging. Take away insights from RCS, WhatsApp, Apple Business Chat, and other experts.
Webinar: Email - The Primary Driver of Customer Loyalty in a Pandemic
The coronavirus crisis presents the greatest challenge for brands in recent history. Join us to hear from RSPB and Chair of the DMA’s Email Council Lili Boev to find out why email is at the forefront of establishing customer loyalty in our new normal.
25 Aug 2020
DMA Insight: Less Can Be More for Door Drops
A snappy overview of the most accurate estimate available of the volume and value of the door drop market in the UK. Read on to find out the latest about this engaging media channel..png)
29 Jul 2020
Member ContentAnnual Door Drop Industry Report 2020
The latest edition of the DMA’s annual report into the state of door drops.
24 Jul 2020
Email Deliverability - Is 98.5% Good Enough?
The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.
24 Jul 2020
The Government Door Dropped 30 million Coronavirus Letters to UK Households. Why?
The Door Drop Hub examines the Government’s use of door drops throughout the coronavirus pandemic.
22 Jul 2020
Coronavirus: The Post-pandemic Consumer
Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
02 Jul 2020
Member ContentEmail Benchmarking Report 2020
The latest benchmarks across deliverability, open, click and click-to-open rates are ready. Read on to find out how your email marketing measures up.