It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
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Customer Engagement - Bristol
Sound the fanfare. We're heading to the West to share an exclusive launch of the latest findings from our 2018 Customer Engagement campaign report; 'future trends' of customer engagement. Join us alongside Amazon, Bern & Gray, Consumer Intelligence and Lovehoney to discover how to combine data, tech, and creativity to build business success.
20 Feb 2019
Customer Engagement - research round-up
Dive into our reports and take a look at customer engagement strategies from the viewpoint of customers and marketers
11 Feb 2019
DMA advice: The future of customer engagement
Following on from our Customer Engagement 2018 event, we’ve created a DMA advice piece to give marketers a peek into the future
Customer Engagement - Manchester
Sound the fanfare. We're heading to the North with an exclusive launch of our next instalment of the 2018 Customer Engagement campaign report 'the marketers perspective'. Join New World Trading Company, Wireless Social, Altair Media and future trends specialist Tom Cheesewright to discover the key blend of data, tech and creativity to build business success.
04 Feb 2019
Member ContentEvolving the customer journey: Digitisation, omni-channel and technology trends
Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
24 Jan 2019
Member ContentConsumer email tracker 2019
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
21 Jan 2019
DMA insight: Brands and consumer loyalty
In our latest ‘Customer Engagement 2018: How to win trust and loyalty’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Curious to know who the winner is?
21 Dec 2018
A global view of behavioural change
In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.
30 Nov 2018
DMA insight: The customer loyalty landscape in 2018
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.-462.png)
