Customer Engagement Labs


With a brief provided by ASDA, you'll join forces and work together in cross-discipline teams to find the best solution for ASDA's challenge in a hackathon-style event.

The day will be bolstered by inspirational speakers and close support and guidance from a team of expert judges.

You'll leave feeling inspired and ready to implement change in your day to day working life after understanding the need for and importance of cross-team collaboration.

The Brief: ASDA: Save Money. Live Better

As such a competitive retailer amongst its rivals, ASDA has little need to utilise traditional methods of customer retention such as loyalty schemes or point-related discounts, or do much more when it comes to living up to its “Save Money” mission. The real opportunity stems from showing customers how to “Live Better” through shopping with ASDA.

‘Live Better’ can mean lots of things to different customers. Utilising real data from ASDA’s social, transactional and behavioural customer records, how can you help ASDA better serve its customers in a market-leading and unique way to genuinely help customers ‘Live Better’?


*DMA member organisations can apply for one free scholarship per year. For non members and any additional DMA member applicants from the same company, the cost of the course is £400 (+VAT).

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Events T&C

  1. A booking form must be completed on the DMA website to book onto an event, alternatively an email can be sent to the events team confirming guest name, job title, company name, email address and where applicable invoicing details.
  2. The booking form constitutes a legally binding contract. The delegate and employer are jointly and severally liable for payment for all the fees due to the DMA.
  3. A confirmation email will be sent to you as acknowledgement of your booking.
  4. Personal details of the delegate, namely; full name, job title and company will be used on delegate lists and badges.
  5. Personal details of the delegate may be passed on to the event venue for security reasons only.
  6. Filming and photography may take place at the event. If permission is not specifically requested all personally identifiable data will be edited out during post production
  7. Payment if applicable must be tendered immediately upon receipt of the invoice.
  8. Cost of the event may be subject to change.
  9. If payment is not received prior to the event, delegates will be asked to guarantee payment at registration on the day with a personal credit/debit card.
  10. Your fee includes documentation and refreshments.
  11. If you are unable to attend, cancellations must be made in writing and received by the DMA events team no later than 5 working days before the date of the event – all bookings are binding thereafter and no refunds will be given.
  12. An alternative delegate can be substituted.
  13. It may be necessary for reasons beyond the control of the organisers to alter the content, timing or venue of the event. The DMA accepts no liability for any expenses incurred as a result of changes made to the event.
  14. The DMA will not accept liability for any transport disruption or individual transport delays incurred by a delegate and in such circumstances no refund will be given.
  15. The DMA shall not be responsible for failure to carry out an event due to factors outside the control of either party, including, but not limited to, Acts of God, labour disputes, strikes, lock-outs, shortages of material or labour, fire, flood, criminal acts or unexpected failure of properly maintained and serviced machinery or equipment.

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