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With a brief provided by ASDA, you'll join forces and work together in cross-discipline teams to find the best solution for ASDA's challenge in a hackathon-style event.
The day will be bolstered by inspirational speakers and close support and guidance from a team of expert judges.
You'll leave feeling inspired and ready to implement change in your day to day working life after understanding the need for and importance of cross-team collaboration.
The Brief: ASDA: Save Money. Live Better
As such a competitive retailer amongst its rivals, ASDA has little need to utilise traditional methods of customer retention such as loyalty schemes or point-related discounts, or do much more when it comes to living up to its “Save Money” mission. The real opportunity stems from showing customers how to “Live Better” through shopping with ASDA.
‘Live Better’ can mean lots of things to different customers. Utilising real data from ASDA’s social, transactional and behavioural customer records, how can you help ASDA better serve its customers in a market-leading and unique way to genuinely help customers ‘Live Better’?
*DMA member organisations can apply for one free scholarship per year. For non members and any additional DMA member applicants from the same company, the cost of the course is £400 (+VAT).