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The fundraising sector is faced with the need for real evolution to meet the needs of today’s society. The explosion in data, technology and ease of one-to-one communication has given the sector huge power and reach; with this has come the requirement for a much greater mastery of one-to-one communications to ensure responsible, successful and future-proof practices.

The objective of the Fundraising Working Group is to form an unbiased view of one to one marketing for the fundraising sector and provide thought leadership and direction to the industry by establishing frameworks for best practice now and in the future.