DMA Scotland is the authority for data driven marketing in Scotland. Scotland is a hub of data expertise, fintech firms and start-ups thanks to government investment, and close collaboration between private, public and educational institutions. It has strong links with key business influencers, local government and other local trade bodies/associations in order to promote and support competitive advantages for DMA members north of the border.
In early 2018 our newly appointed DMA Scotland Chair Firas Khnaisser launched the Value of Data campaign. Now in 2020 with the rise of AI and machine learning, we have taken a deeper dive into data ethics.
The Value of Data strives to elevate and champion the role of data - from the classroom to the boardroom - and help organisations responsibly deliver value to their customers.
We have created an engaging, navigable campaign through a challenging ethical and legal landscape to allow bold, innovative and data-led approaches to customer engagement to thrive. And we’ll do it all with a future-focus: nurturing approach to local and young talent.
DMA Scotland welcomes member input on all regional and national issues. We welcome suggestions for event ideas, speakers, PR opportunities, research and event sponsorship.
To promote and support the data driven marketing industry in Scotland, you can view upcoming events and relevant articles here . Alternatively contact Lisa McLauchlan, Scotland Community Manager to find out more about the council and its work.
Get to know the DMA Scotland council below.