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Feb 26

Understanding the value of influencer marketing

With digital marketing seeming to shift every 5 minutes, the strategies behind your efforts must change too. But there is one constant that remains over time, and that is influence. Join experts featuring Chivas Regal and Sophie Radcliffe as they provide their perspectives alongside guidance and advice on influencer marketing.

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Mar 01

Data Protection 2019

Our flagship data protection summit welcomes, OLIVER, ICO, The Guardian, CBI, Brave Software and Dentsu Aegis to set the pace on the key challenges we face in 2019, with guidance on life alongside GDPR, Brexit and ePrivacy.

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Mar 06

Print is different

In a digital age where eyes are often transfixed on screens, rapidly scrolling through feeds and endlessly clicking on content, print is a refreshing antidote. Join the DMA, JICMAIL and Canon for a session on how reintroducing print into your marketing mix can change things for the better.

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Mar 07

Customer Engagement - Bristol

Sound the fanfare. We're heading to the West to share an exclusive launch of the latest findings from our 2018 Customer Engagement campaign report; 'future trends' of customer engagement. Join us alongside Amazon, Bern & Gray, Consumer Intelligence and Lovehoney to discover how to combine data, tech, and creativity to build business success.

Mar 07

Copywriting Club - Manchester

Copywriters, creatives, lovers of the word, you’re invited to put the world to rights at Copywriting Club – Manchester. Each DMA Copywriting Club explores a different theme, bringing together some of the most imaginative minds in your region. This time you’ll be joined by Stuart Clark, head of copy, Red C Marketing to help you win the battle of the inbox.

Mar 12

Navigating award winning B2B marketing

The B2B council has joined forces with the DMA Awards to investigate behind the scenes of award-winning B2B campaigns. We’ll focus not just on the work produced, but on how the teams were built, the strategy created and the tips and techniques for collaborating internally and externally for business success.

Mar 12

Value of Data: Co-creating value in the digital economy

Join us for a lecture on co-creating value in the digital economy at DataFest 2019. Delivered by Professor Chris Speed from the University of Edinburgh, this is your first taste of a new understanding of value for your business, your customer and the UK’s data and marketing industry.

Mar 13

DMA Talent: Creative Data Lab London

DMA Talent will hold a 1 day Creative Data lab in London, providing valuable insight into data-driven marketing for people looking to get into the industry.

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Mar 13

What is Creativity for in the UK today?

This is the official launch of our campaign for great British creativity. We invite you to tackle the question of creativity’s value to the UK’s data and marketing industry at the National Theatre. Hear from innovators at the CBI, We Are Liminal, and leading industry consultants at this session led by DMA Creative Committee Chair, Debi Bester.

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