We make the case for returning to a more holistic view of Marketing in this digital age. Examine the disruptive effects of the Internet on Product, Price and Place and the resulting opportunities and threats.
The world of wellness shows no signs of stopping when it comes to new innovations in boosting our health and wellbeing. So grab a pen and paper and join The Copy Prescription and Signal, as we discuss ethical copywriting in the health and beauty industries, alongside the difficulties of hitting the right emotional triggers without playing to stereotypes.
The world of digital marketing has been increasingly reliant on collecting personal data, so how has the introduction of GDPR impacted this? Join the DMA for a whistle-stop tour of the changes GDPR has had on digital marketing.
How is your business faring now that GDPR is here? Join the DMA alongside DBS Data, Racing & Leisure Group and gohenry for an update on all things GDPR including a discussion on the lay of the land post-implementation, regulatory guidance and legal advice.
It’s Chriiiiiiistmaaaaaaaaaaaaaas! Join us for our latest Copywriting Club – Manchester as we dissect and appreciate the Holy Grail‘s and absolute fails of festive copywriting with Just Good Ideas.
Agency planners are always looking for trusted methods to deliver value for their clients, so don't get left behind. Door drops are not just affordable, they are versatile, highly targeted and effective. Join The Dragonfly Agency, People's Postcode Lottery and Direct Letterbox Marketing for an insightful session on the power of introducing door drop into your marketing plans.
Curious about how AI can boost your engagement? Learn from industry experts Sky and SMARTASSISTANT to discover how to shift away from traditional marketing and sales models and integrate technologies that facilitate effective digital engagement.
DMA North is going from strength to strength as we welcome members from all across the region. With this in mind it is more important than ever that we connect our community - join us to hear news and insights in the region from a variety of compelling speakers.
Good copywriters keep their readers’ attention throughout their marketing messages. This evening course offers advanced tips that will help make your copy more engaging.