Conversational AI has snowballed in recent years and promises plenty of opportunities for marketers to connect with customers.As these interfaces continue to become more ubiquitous with every passing day, join the DMA alongside Zoovu and step into the world of conversational AI.
With digital marketing seeming to shift every 5 minutes, the strategies behind your efforts must change too. But there is one constant that remains over time, and that is influence. Join experts featuring Chivas Regal, Osborne Clarke, ZINE, Collider and influencer Sophie Radcliffe as they provide their perspectives alongside guidance and advice on influencer marketing.
Our flagship data protection summit welcomes, OLIVER, ICO, The Guardian, CBI, and Dentsu Aegis to set the pace on the key challenges we face in 2019, with guidance on life alongside GDPR, Brexit and ePrivacy.
In a digital age where eyes are often transfixed on screens, rapidly scrolling through feeds and endlessly clicking on content, print is a refreshing antidote. Join the DMA, JICMAIL and Canon for a session on how reintroducing print into your marketing mix can change things for the better.
Sound the fanfare. We're heading to the West to share an exclusive launch of the latest findings from our 2018 Customer Engagement campaign report; 'the future of customer engagement'. Join us alongside Amazon, Bern & Gray, Consumer Intelligence and Lovehoney to discover how to combine data, tech, and creativity to build business success.
Copywriters, creatives, lovers of the word, you’re invited to put the world to rights at Copywriting Club – Manchester. Each DMA Copywriting Club explores a different theme, bringing together some of the most imaginative minds in your region. This time you’ll be joined by Stuart Clark, head of copy, Red C Marketing to help you win the battle of the inbox.
The B2B council has joined forces with the DMA Awards to investigate behind the scenes of award-winning B2B campaigns. We’ll focus not just on the work produced, but on how the teams were built, the strategy created and the tips and techniques for collaborating internally and externally for business success.
Join us and hear from leading innovators at We Are Liminal, CBI, ex-VP marketing and food development at McDonald's Emily Somers and marketing and innovation consultant John Grant at the official launch of our brand new great British Creativity campaign, where over the next three years we plan to unleash the creativity within business, across sectors, to create greater value for customers and marketers alike.