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Shortlist 2016

The DMA Awards judges, the toughest in the business, have spoken.

They have whittled the entries down to the shortlisted campaigns - those in contention for winning a DMA Award.

You can find the shortlisted campaigns by clicking on the categories below.

The standard this year is extremely high so don't be discouraged if your campaign is not on the list.

Our judges do make sure the DMA Awards are reassuringly hard to win.

Click on the categories below to reveal the shortlist. 


Industry Sectors
 

Automotive

  • #ParallelBarking
    • Agency: Weber Shandwick
    • Client: Vauxhall
       
  • All-New Renault KADJAR Launch
    • Agency: Publicis London
    • Client: Renault
       
  • Embrace the unknown
    • Agency: FCB Inferno
    • Client: BMW
       
  • Just Add Fuel
    • Agency: Stack
    • Client: Peugeot
       
  • Vauxhall Football Sponsorship - #Getin to Robbie Savage's House
    • Agency: MRM Meteorite
    • Client: Vauxhall Motors Ltd
       

Travel, leisure and entertainment

  • 20th Anniversary
    • Agency: Havas helia
    • Client: easyJet
       
  • Bears
    • Agency: Brothers and Sisters
    • Client: Center Parcs
       
  • Colour Your Summer
    • Agency: WDMP
    • Client: Monarch
       
  • Luck is no coincidence
    • Agency: Karmarama
    • Client: Unibet
       
  • Time
    • Agency: Souk Response Ltd
    • Client: Adagio

IT/telecommunications

  • 4G Network
    • Agency: MEC UK
    • Client: Vodafone
       
  • iPhone 6s Teaser Campaign
    • Agency: RAPP UK
    • Client: Virgin Media
       
  • Personalised City Networks
    • Agency: VCCPme
    • Client: O2
       
  • Personalised re-sign
    • Agency: LIDA
    • Client: O2
       
  • Ready Business Indicator
    • Agency: Accenture Interactive
    • Client: Vodafone

Retail

  • 60 Second Shop
    • Agency: Arc
    • Client: Molson Coors
       
  • DFS Connect
    • Agency: Karmarama
    • Client: DFS
       
  • Gap+ Contextual Commerce Loyalty Programme
    • Agency: Havas helia
    • Client: Gap Europe
       
  • Hints
    • Agency: AMV BBDO
    • Client: Currys PC World
       
  • Website Re-design
    • Agency: MRM Meteorite
    • Client: Tommee Tippee

Financial services

  • Certainty in an uncertain world
    • Agency: Proximity London
    • Client: Capital One
       
  • Direct Line Guaranteed Hire Car Campaign
    • Agency: MRM Meteorite
    • Client: Direct Line
       
  • Good Thinking - Drive Safer Challenge
    • Agency: Adam & Eve and Zenith Optimedia
    • Client: Aviva UK
       
  • This Pack Stinks
    • Agency: In-house
    • Client: SunLife
       
  • Virgin Money #OneInAMillion
    • Agency: Visual Voice Global
    • Client: Virgin Money

Healthcare

  • 100 things I wish I'd known about living with diabetes
    • Agency: Arthur London
    • Client: Diabetes UK
       
  • Innovo re-brand and development of customer engagement platform
    • Agency: Bray Leino Yucca
    • Client: Innovo
       
  • LloydsPharmacy Online Doctor - The Most Visible Online Healthcare Supplier
    • Agency: Click Consult
    • Client: LloydsPharmacy Online Doctor
       
  • Tough on mosquitoes. Tender on skin.
    • Agency: Torpedo
    • Client: Moskito Guard
       
  • Website Re-design
    • Agency: MRM Meteorite
    • Client: Tommee Tippee

Public Sector

  • Exporting is GREAT
    • Agency: Engine
    • Client: Department for International Trade (formerly UKTI)
       
  • Home Sweet Home
    • Agency: TMW Unlimited
    • Client: Right to Buy Team- The Department for Communities and Local Government
       
  • Sugar Smart
    • Agency: OgilvyOne UK
    • Client: Change4Life

Charity

  • 100 things I wish I'd known about living with diabetes
    • Agency: Arthur London
    • Client: Diabetes UK
       
  • Brutal Cut
    • Agency: Weber Shandwick
    • Client: ActionAid
       
  • Share the Orange
    • Agency: Field Day
    • Client: ARUK
       
  • Special Someone
    • Agency: Kitcatt Nohr
    • Client: Dogs Trust
       
  • The Life Garden
    • Agency: Atomic London
    • Client: Cancer Research UK

FMCG

  • First Fatherhood Moments
    • Agency: Havas helia
    • Client: Dove Men+Care

Best business to business (B2B) campaign

  • 60 Second Shop
    • Agency: Arc
    • Client: Molson Coors
       
  • Addressing The Problem
    • Agency: OgilvyOne UK
    • Client: What3Words
       
  • Exporting is GREAT
    • Agency: Engine
    • Client: Department for International Trade (formerly UKTI)
       
  • Toyota C-HR Activation Pack
    • Agency: EMO Unlimited
    • Client: Toyota (GB)
       
  • True Originals
    • Agency: Law Creative
    • Client: TRW Automotive Aftermarket

Best business to consumer (B2C) campaign

  • Awesometer
    • Agency: itg Creator
    • Client: Virgin Trains
       
  • Believe
    • Agency: LIDA
    • Client: The Open University
       
  • Colour Your Summer
    • Agency: WDMP
    • Client: Monarch
       
  • O2 - Rugby World Cup #weartherose
    • Agency: VCCPme
    • Client: O2
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft


Channels and Campaigns
 

Best use of email

  • 20th Anniversary
    • Agency: Havas helia
    • Client: easyJet
       
  • DFS Connect
    • Agency: Karmarama
    • Client: DFS
       
  • IKEA FAMILY Birthdays Trigger
    • Agency: LIDA
    • Client: IKEA
       
  • It Pays To Experiment
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Sun- News UK
       
  • Subscan repositioning
    • Agency: RAPP UK
    • Client: Virgin Media

Best digital destination

  • Monarch personalised video
    • Agency: WDMP
    • Client: Monarch
       
  • Push for Paperless: a beautifully simple customer journey
    • Agency: CACI Ltd
    • Client: EDF Energy
       
  • Virgin Money #OneInAMillion
    • Agency: Visual Voice Global
    • Client: Virgin Money

Best use of mobile and/or connected devices

  • 4G Network
    • Agency: MEC UK
    • Client: Vodafone
       
  • Intelligent Collections
    • Agency: Barclays Africa - Data Products and Platforms
    • Client: Barclays Africa
       
  • John Lewis Christmas - Leveraging the True Value of Mobile
    • Agency: M&C Saatchi Mobile
    • Client: John Lewis
       
  • Renault Range Roadshow mDoc Campaign
    • Agency: Digitonic Ltd
    • Client: Renault
       
  • Your local network
    • Agency: LIDA
    • Client: O2

Best use of search

  • 94% Increase in Search Visibility for Lipsy
    • Agency: Red Hot Penny
    • Client: Lipsy
       
  • Come Rain Or Shine, Butlin's Bookings Get A Boost
    • Agency: MEC UK
    • Client: Butlin's
       
  • Data Mining Gold from Silver Surfers
    • Agency: In house
    • Client: Royal London
       
  • Inspiring Britain's Creative Drinking
    • Agency: TMW Unlimited
    • Client: thebar.com- Diageo
       
  • Sands of the Indian Ocean
    • Agency: Propellernet
    • Client: Kuoni

Best use of social media

  • #ParallelBarking
    • Agency: Weber Shandwick
    • Client: Vauxhall
       
  • Bigger Issues
    • Agency: TMW Unlimited
    • Client: Lynx- Unilever & CALM
       
  • Brutal Cut
    • Agency: Weber Shandwick
    • Client: ActionAid
       
  • Dream Team FC
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Sun- News UK
       
  • First Fatherhood Moments
    • Agency: Havas helia
    • Client: Dove Men+Care

Best Digital Performance

  • 258% Increase in Revenue - There's Life in the Old Dog Yet!
    • Agency: Merkle|Periscopix
    • Client: hmv
       
  • BT Sport UEFA Champions League Final Live Stream on YouTube
    • Agency: Maxus Communications (UK) Limited
    • Client: BT Sport
       
  • Certainty in an uncertain world
    • Agency: Proximity London
    • Client: Capital One
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft
       
  • Zizzi and the digital diner
    • Agency: 3radical
    • Client: Zizzi

Best loyalty or CRM programme

  • Awesometer
    • Agency: itg Creator
    • Client: Virgin Trains
       
  • Driver's Club
    • Agency: Wunderman UK
    • Client: Shell
       
  • Gap+ Contextual Commerce Loyalty Programme
    • Agency: Havas helia
    • Client: Gap Europe
       
  • IKEA SWIPE A SURPRISE
    • Agency: LIDA
    • Client: IKEA
       
  • Personalised re-sign
    • Agency: LIDA
    • Client: O2

Best use of door drops

  • Bupa strikes Gold with Olympic winning formula
    • Agency: MEC UK
    • Client: Bupa
       
  • Finding a Warm Welcome for Door Drops
    • Agency: In house
    • Client: Royal London
       
  • OVO Energy: precision targeting tops up the bottom line
    • Agency: The Specialist Works & The SHARP Agency
    • Client: OVO Energy
       
  • The BT Doordrop 10x Challenge
    • Agency: Whistl Doordrop Media & OgilvyOne
    • Client: British Telecommunications plc
       
  • The Colour of Money
    • Agency: Virgin Money Internal Studio
    • Client: Virgin Money

Best use of mail

  • Addressing The Problem
    • Agency: OgilvyOne UK
    • Client: What3Words
       
  • History Mailer
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Times- News UK
       
  • Inside-out Mailer
    • Agency: LIDA
    • Client: Royal Mail
       
  • This Pack Stinks
    • Agency: In-house
    • Client: SunLife
       
  • What's in your wardrobe?
    • Agency: WDMP
    • Client: Hiscox

Best use of experiential

  • MBNA Floating Fanzone
    • Agency: Williams Lea Tag
    • Client: MBNA Limited
       
  • Sure Motionsense
    • Agency: N2O Limited
    • Client: Sure
       
  • The Big Bird House Project
    • Agency: Arc
    • Client: intu
       
  • The Life Garden
    • Agency: Atomic London
    • Client: Cancer Research UK
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft

Best integrated campaign

  • 100 things I wish I'd known about living with diabetes
    • Agency: Arthur London
    • Client: Diabetes UK
       
  • Good Thinking - Drive Safer Challenge
    • Agency: Adam & Eve and Zenith Optimedia
    • Client: Aviva UK
       
  • Hints
    • Agency: AMV BBDO
    • Client: Currys PC World
       
  • It Pays To Experiment
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Sun- News UK
       
  • World's Biggest Coffee Morning 2016
    • Agency: Kitcatt Nohr
    • Client: Macmillan Cancer Support

Best launch campaign

  • Addressing The Problem
    • Agency: OgilvyOne UK
    • Client: What3Words
       
  • Join The Radeon Rebellion
    • Agency: Brand & Deliver
    • Client: AMD Radeon
       
  • Just Add Fuel
    • Agency: Stack
    • Client: Peugeot
       
  • Sky Q - Fluid Viewing
    • Agency: SapientNitro
    • Client: SKY
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft

Best use of programmatic

  • Lacoste Summer Sales 2016
    • Agency: numberly
    • Client: Lacoste
       
  • Machine-Powered Social
    • Agency: UM London
    • Client: The Economist
       
  • Time to Utilise the Power of Programmatic
    • Agency: Merkle|Periscopix
    • Client: Watchfinder

Best out of home

  • Bigger Issues
    • Agency: TMW Unlimited
    • Client: Lynx- Unilever & CALM
       
  • Exporting is GREAT
    • Agency: Engine
    • Client: Department for International Trade (formerly UKTI)
       
  • Hints
    • Agency: AMV BBDO
    • Client: Currys PC World
       
  • Washed Away
    • Agency: Weber Shandwick
    • Client: ActionAid
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft


Craft Awards
 

Best use of film and/or audio

  • Astronaut
    • Agency: Leo Burnett
    • Client: NSPCC
       
  • Certainty in an uncertain world
    • Agency: Proximity London
    • Client: Capital One
       
  • Girl 4 President
    • Agency: Arthur London
    • Client: Plan International
       
  • Give Nature a Home
    • Agency: Arthur London
    • Client: RSPB
       
  • Special Someone
    • Agency: Kitcatt Nohr
    • Client: Dogs Trust

Best writing

  • Astronaut
    • Agency: Leo Burnett
    • Client: NSPCC
       
  • Girl 4 President
    • Agency: Arthur London
    • Client: Plan International
       
  • History Mailer
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Times- News UK
       
  • O2 Poetry
    • Agency: LIDA
    • Client: O2
       
  • Website Re-design
    • Agency: MRM Meteorite
    • Client: Tommee Tippee

Best design or art direction

  • Addressing The Problem
    • Agency: OgilvyOne UK
    • Client: What3Words
       
  • Digital Art Collection
    • Agency: Blonde Digital
    • Client: National Galleries of Scotland (NGS)
       
  • History Mailer
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Times- News UK
       
  • Monarch personalised video
    • Agency: WDMP
    • Client: Monarch
       
  • Website Re-design
    • Agency: MRM Meteorite
    • Client: Tommee Tippee

Best data strategy

  • 20th Anniversary
    • Agency: Havas helia
    • Client: easyJet
       
  • Awesometer
    • Agency: itg Creator
    • Client: Virgin Trains
       
  • Bigger Issues
    • Agency: TMW Unlimited
    • Client: Lynx- Unilever & CALM
       
  • Intrinsic II Launch: Attracting new customers with a data-driven approach
    • Agency: CACI Ltd
    • Client: ECCO Shoes
       
  • Personalised City Networks
    • Agency: VCCPme
    • Client: O2

Best brand building campaign

  • Astronaut
    • Agency: Leo Burnett
    • Client: NSPCC
       
  • Exporting is GREAT
    • Agency: Engine
    • Client: Department for International Trade (formerly UKTI)
       
  • Give Nature a Home
    • Agency: Arthur London
    • Client: RSPB
       
  • My Local Mothercare
    • Agency: RAPP UK
    • Client: Mothercare
       
  • Website Re-design
    • Agency: MRM Meteorite
    • Client: Tommee Tippee

Best customer acquisition campaign

  • 100 things I wish I'd known about living with diabetes
    • Agency: Arthur London
    • Client: Diabetes UK
       
  • Certainty in an uncertain world
    • Agency: Proximity London
    • Client: Capital One
       
  • DFS Connect
    • Agency: Karmarama
    • Client: DFS
       
  • It Pays To Experiment
    • Agency: Wunderman UK: Part of Pulse Creative
    • Client: The Sun- News UK
       
  • No Nonsense Investing
    • Agency: AMV BBDO
    • Client: Nutmeg

Best use of technology

  • Beaconing & Real-time Communications
    • Agency: Fuel
    • Client: Hammerson Plc
       
  • Hope Locker
    • Agency: Proximity London
    • Client: Water Aid
       
  • Lunchbox launch
    • Agency: Earnest
    • Client: Lunchbox (for Mary's Meals)
       
  • The Life Garden
    • Agency: Atomic London
    • Client: Cancer Research UK
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft

Best creative solution or innovation

  • Brutal Cut
    • Agency: Weber Shandwick
    • Client: ActionAid
       
  • Hope Locker
    • Agency: Proximity London
    • Client: Water Aid
       
  • Lunchbox launch
    • Agency: Earnest
    • Client: Lunchbox (for Mary's Meals)
       
  • The Life Garden
    • Agency: Atomic London
    • Client: Cancer Research UK
       
  • Xbox Survival Billboard
    • Agency: MRM Meteorite
    • Client: Microsoft

Best customer journey

  • DFS Connect
    • Agency: Karmarama
    • Client: DFS
       
  • Driver's Club
    • Agency: Wunderman UK
    • Client: Shell
       
  • Multi-channel Kitchen Purchase Personalised Customer Journey
    • Agency: Quant Marketing
    • Client: IKEA Russia

 

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