DMA Awards Judge Testimonial - Join the Dots

Ben Briggs, Managing Partner - Communications Planning, Culture & Impact, Join the Dot

How did you find the experience?
Serving as a judge for the DMA Awards 2024 was both enlightening and inspiring. Evaluating a diverse array of innovative campaigns provided deep insights into the current landscape of data and marketing excellence.

What would you say to someone who is thinking of applying to judge?
For those considering applying to judge, I wholeheartedly encourage you to do so. The role offers a unique vantage point, giving you a glimpse at the industry's best work, fostering both personal and professional growth.

What was your biggest take away from the experience?
Being a DMA Awards judge not only deepened my appreciation for exceptional marketing but also reinforced the value of continuous learning and collaboration within our industry

What is special about judging for the DMAs
Evaluating entries against the DMA Awards' pillars: strategy, creativity, and results really underpins the importance of a holistic approach in crafting impactful campaigns and shows why achieving a DMA Award is such a coveted prize. This is what sets judging for the DMAs apart, the rigorous and comprehensive evaluation process is like no other awards I’ve judged, and the opportunity collaborate with fellow industry experts to identify and honour outstanding work was both educational and inspiring.