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Shortlist 2017

The DMA Awards judges, the toughest in the business, have spoken.

They have whittled the entries down and created a shortlist jam packed with only the strongest campaigns in the industry.

Work that thrives thanks to sizzling creative, razor-sharp strategy and produces jaw-dropping results

Click on the categories below to reveal the shortlist.

Industry Sectors

Automotive

  • CAR-MAIL
    • Agency: MRM Meteorite
    • Client: Vauxhall
  • Fiat Spider Autogazzetta
    • Agency: krow
    • Client: Fiat
  • Just Ride
    • Agency: Karmarama
    • Client: Honda
  • Prime Your Senses
    • Agency: DigitasLBi
    • Client: Lexus UK
  • Pyjama Mamas
    • Agency: MRM Meteorite
    • Client: Vauxhall

Travel and leisure

  • Econometric lead planning
    • Agency: MEC UK
    • Client: c2c
  • How the National Trust achieved growth in membership revenue whilst shifting from a discount-led acquisition strategy to a value-led one.
    • Agency: Medialab Group
    • Client: National Trust
  • Madrid from your sofa
    • Agency: Soul
    • Client: Avios + British Airways
  • Ready to Travel
    • Agency: Proximity London
    • Client: Virgin Holidays
  • Where Next?
    • Agency: Engine
    • Client: TransPennine Express

Entertainment, publishing and gaming

  • British Election
    • Agency: Proximity London
    • Client: The Economist
  • Corgi Cam
    • Agency: RAPP UK
    • Client: Virgin Media
  • THE MEDIA PLANNER: How a little book opened doors to big opportunities.
    • Agency: OLIVER
    • Client: THE GUARDIAN
  • Think like a retailer
    • Agency: Altair Media
    • Client: Royal National Theatre

Technology

  • #WhatMakesGreat
    • Agency: OgilvyOne
    • Client: IBM
  • Gear S3 World Choir
    • Agency: Cheil London Worldwide
    • Client: Samsung

Utilities and telecommunications

  • E.ON x Gorillaz: A Solar Collaboration
    • Agency: Engine
    • Client: E.ON
  • giffgaff: The Big Swim
    • Agency: All Response Media
    • Client: giffgaff
  • Sticks and Stones
    • Agency: Table19
    • Client: Internet Matters
  • The Journey
    • Agency: LIDA
    • Client: O2
  • Value Upgrade
    • Agency: RAPP UK
    • Client: Virgin Media

Retail

  • Hackett Engagement Programme
    • Agency: ICLP
    • Client: Hackett
  • my John Lewis
    • Agency: Proximity London
    • Client: John Lewis
  • Preludio- Transform your weekday mornings
    • Agency: Partners Andrews Aldridge
    • Client: Nescafe Dolce Gusto
  • TAP IN
    • Agency: MRM Meteorite
    • Client: Marston's
  • Whatever You
    • Agency: RAPP UK
    • Client: Heist

Financial services

  • Jade by HSBC Premier
    • Agency: Cherry London
    • Client: HSBC
  • Leave them Something that they will Appreciate
    • Agency: PSONA
    • Client:Co-op Funeralcare
  • Payback Made Easy
    • Agency: RAPP UK
    • Client: PayPal
  • Things that go bump in the night
    • Agency: Wunderman
    • Client: Legal & General
  • Welcome To Life After 50
    • Agency: SunLife & Mother
    • Client: SunLife

Health and wellness

  • Be Food Smart
    • Agency: OgilvyOne
    • Client: Public Health England (PHE)
  • Do Not Disturb
    • Agency: TMW Unlimited
    • Client: Durex
  • Mindful Monsters
    • Agency: Scope and agency partners
    • Client: Scope
  • Pharmacy2U: April 2017 Door Drop and Direct Mail Campaign
    • Agency: Quant Marketing
    • Client: Pharmacy2U
  • The Workers Choice: making 3M the Health and Safety brand that workers choose
    • Agency: OLIVER
    • Client: 3M

Public sector

  • Be Food Smart
    • Agency: OgilvyOne
    • Client: Public Health England (PHE)
  • Love Lived Here
    • Agency: Proximity London
    • Client: Pride in London
  • MIB: Gone in Seconds
    • Agency: All Response Media
    • Client: Motor Insurers' Bureau (MIB)
  • The Switch Guarantee Guy
    • Agency: Engine, led by Partners Andrews Aldridge
    • Client: Bacs - Current Account Switch Service
  • This is Belonging
    • Agency: Karmarama
    • Client: The British Army

Charity

  • Communication Saves Lives
    • Agency: Proximity London
    • Client: The RNLI
  • Macmillan Cancer Support's Murder Mystery Fundraising Event
    • Agency: GOOD Agency
    • Client: Macmillan Cancer Support
  • Mindful Monsters
    • Agency: Open
    • Client: Scope
  • Same dreams
    • Agency: Campfire Marketing
    • Client: Centrepoint
  • Who Knew?
    • Agency: Proximity London
    • Client: Guide Dogs

Best B2B

  • FairITales
    • Agency: Graymatter
    • Client: Advanced
  • FWD.Rewards
    • Agency: BBH
    • Client: IAG Cargo
  • The Connected Air Experience
    • Agency: OgilvyOne Business
    • Client: Inmarsat Aviation
  • The Workers Choice: making 3M the Health and Safety brand that workers choose
    • Agency: OLIVER
    • Client: 3M
  • You Can't Take the Human out of Human Resources
    • Agency: Torpedo
    • Client: SD Worx

Best B2C

  • British Election
    • Agency: Proximity London
    • Client: The Economist
  • Communication Saves Lives
    • Agency: Proximity London
    • Client: The RNLI
  • IKEA Sign me up
    • Agency: LIDA
    • Client: IKEA
  • Leave them Something that they will Appreciate
    • Agency: PSONA
    • Client: Co-op Funeralcare
  • Payback Made Easy
    • Agency: RAPP UK
    • Client: PayPal


Channels

Best use of email

  • C4 - Lovers and Haters Valentine's quiz
    • Agency: CACI
    • Client: Channel 4 Television Corporation
  • Kicking off the UEFA Women's EUROs with live action email
    • Agency: CACI
    • Client: Channel 4 Television Corporation
  • Power of Personalisation for Playstation Store
    • Agency: Planning-inc
    • Client: Sony Interactive Entertainment Europe
  • THE MOST TAILORED JOURNEY EVER CREATED. EVER.
    • Agency: TMW Unlimited
    • Client: Virgin Trains East Coast
  • Value Upgrade
    • Agency: RAPP UK
    • Client: Virgin Media

Best use of mobile and connected devices

  • Find my VIP
    • Agency: Havas helia Cirencester
    • Client: Pets at Home
  • Subsquad
    • Agency: Havas helia Cirencester
    • Client: Subway
  • TAP IN
    • Agency: MRM Meteorite
    • Client: Marston's

Best use of search

  • How We Made Search Find The Real Brand
    • Agency: Spark Foundry / Performics
    • Client: Royal London
  • LinkedIn
    • Agency: Ledger Bennett
    • Client: LinkedIn
  • Made Tall
    • Agency: Propellernet
    • Client: Long Tall Sally
  • Making first time buyers feel at home with Nationwide
    • Agency: MEC UK
    • Client: Nationwide
  • Search Marketing for Age UK Mobility
    • Agency: Accord Marketing
    • Client: Age UK Mobility

Best use of social media

  • 140 Thanks
    • Agency: RAPP UK
    • Client: Virgin Media
  • Every Sip of the Way
    • Agency: RAPP UK
    • Client: Buxton Water
  • Martini DJ Bot
    • Agency: Proximity London
    • Client: Bacardi
  • Payback Made Easy
    • Agency: RAPP UK
    • Client: PayPal
  • Whatever You
    • Agency: RAPP UK
    • Client: Heist

Best use of door drops

  • Good mornings from belVita
    • Agency: Hey Human Limited
    • Client: Mondelez International
  • GWR Spring/Summer door drops
    • Agency: Havas helia Cirencester
    • Client: Great Western Railway
  • Open White
    • Agency: Communicator London
    • Client: Arm & Hammer

Best use of mail

  • 1000 Days Welcome Calendar
    • Agency: OgilvyOne London
    • Client: SMA Nutrition UK & Ireland (Nestlé)
  • Fiat Spider Autogazzetta
    • Agency: krow
    • Client: Fiat
  • IKEA Handcrafted
    • Agency: LIDA
    • Client: IKEA
  • Mailmen IPA
    • Agency: LIDA
    • Client: Royal Mail MarketReach
  • THE "HOWLER WOOFER CHALLENGE" - How we turned a delivery tube into a bass-boosting recruitment tool.
    • Agency: OLIVER
    • Client: HONEST BREW

Best use of experiential

  • E.ON x Gorillaz: A Solar Collaboration
    • Agency: Engine
    • Client: E.ON
  • Gear S3 World Choir
    • Agency: Cheil London Worldwide
    • Client: Samsung
  • Love Lived Here
    • Agency: Proximity London
    • Client: Pride in London
  • The Connected Air Experience
    • Agency: OgilvyOne Business
    • Client: Inmarsat Aviation
  • The O2 10th Birthday Celebrations
    • Agency: FRUKT, ICE Experience, VCCP, VCCP Kin, LIDA, Forward and Hope & Glory PR
    • Client: O2, in partnership with AEG

Best digital performance

  • Communication Saves Lives
    • Agency: Proximity London
    • Client: The RNLI
  • Martini DJ Bot
    • Agency: Proximity London
    • Client: Bacardi
  • Ready to Travel
    • Agency: Proximity London
    • Client: Virgin Holidays
  • Respect the Water
    • Agency: GOOD Agency
    • Client: RNLI
  • The stamps that fell to earth
    • Agency: LIDA
    • Client: Royal Mail

Best out of home

  • A Very Dynamic Black Friday
    • Agency: Posterscope
    • Client: VERY/ Shop Direct
  • British Election
    • Agency: Proximity London
    • Client: The Economist
  • Gear S3 World Choir
    • Agency: Cheil London Worldwide
    • Client: Samsung
  • Love Lived Here
    • Agency: Proximity London
    • Client: Pride in London
  • The Emoji Movie
    • Agency: Talon Outdoor / MGOMD
    • Client: Sony Pictures

Best use of the moving image or audio

  • Do Not Disturb
    • Agency: TMW Unlimited
    • Client: Durex
  • Men in Progress
    • Agency: TMW Unlimited
    • Client: Lynx - Unilever
  • Payback Made Easy
    • Agency: RAPP UK
    • Client: PayPal
  • RNLI: Float to Live
    • Agency: krow
    • Client: RNLI
  • Who Knew?
    • Agency: Proximity London
    • Client: Guide Dogs


Campaigns

Best integrated campaign

  • British Election
    • Agency: Proximity London
    • Client: The Economist
  • Communication Saves Lives
    • Agency: Proximity London
    • Client: The RNLI
  • Creme Egg Hunting Season
    • Agency: Elvis
    • Client: Mondelez - Cadbury
  • Rocket Science
    • Agency: RHS
    • Client: RHS Campaign for School Gardening
  • This is Belonging
    • Agency: Karmarama
    • Client: The British Army

Best launch campaign

  • Mindful Monsters
    • Agency: Scope and agency partners
    • Client: Scope
  • Pyjama Mamas
    • Agency: MRM Meteorite
    • Client: Vauxhall
  • Samsung Galaxy S8 Launch
    • Agency: Flourish Direct & Digital Marketing
    • Client: Samsung Electronics UK
  • Sun Bets launch
    • Agency: Wunderman UK, part of Pulse Creative
    • Client: Sun Bets
  • Welcome To Life After 50
    • Agency: SunLife & Mother
    • Client: SunLife

Best brand building campaign

  • E.ON x Gorillaz: A Solar Collaboration
    • Agency: Engine
    • Client: E.ON
  • giffgaff: The Big Swim
    • Agency: All Response Media
    • Client: giffgaff
  • Leave them Something that they will Appreciate
    • Agency: PSONA
    • Client: Co-op Funeralcare
  • Men in Progress
    • Agency: TMW Unlimited
    • Client: Lynx - Unilever
  • The Connected Air Experience
    • Agency: OgilvyOne Business
    • Client: Inmarsat Aviation

Best customer acquisition campaign

  • How the National Trust achieved growth in membership revenue whilst shifting from a discount-led acquisition strategy to a value-led one.
    • Agency: Medialab Group
    • Client: National Trust
  • Just Ride
    • Agency: Karmarama
    • Client: Honda
  • Leave them Something that they will Appreciate
    • Agency: PSONA
    • Client: Co-op Funeralcare
  • Sit in the Chair!
    • Agency: Altair Media
    • Client: Royal National Theatre
  • Mindful Monsters
    • Agency: Scope and agency partners
    • Client: Scope

Best customer journey

  • Connected Passenger Experiences
    • Agency: Acxiom
    • Client: Heathrow Airports Limited
  • Every Sip of the Way
    • Agency: RAPP UK
    • Client: Buxton Water
  • IKEA Sign me up
    • Agency: LIDA
    • Client: IKEA
  • Ready to Travel
    • Agency: Proximity London
    • Client: Virgin Holidays
  • TAP IN
    • Agency: MRM Meteorite
    • Client: Marston's

Best loyalty or CRM programme

  • Connected Passenger Experiences
    • Agency: Acxiom
    • Client: Heathrow Airports Limited
  • IKEA Sign me up
    • Agency: LIDA
    • Client: IKEA
  • my John Lewis
    • Agency: Proximity London
    • Client: John Lewis
  • The Journey
    • Agency: LIDA
    • Client: O2
  • VIP club
    • Agency: Havas helia Cirencester
    • Client: Pets at Home


Craft

Best writing

  • British Election
    • Agency: Proximity London
    • Client: The Economist
  • Commuter
    • Agency: LIDA
    • Client: The Open University (OU)
  • Emotions
    • Agency: LIDA
    • Client: Blue Cross
  • On your Terms and Conditions
    • Agency: MRM Meteorite
    • Client: TSB
  • THE MEDIA PLANNER: How a little book opened doors to big opportunities.
    • Agency: OLIVER
    • Client: THE GUARDIAN

Best design or art direction

  • Addressing the Problem
    • Agency: OgilvyOne Worldwide
    • Client: What3Words
  • Fiat Spider Autogazzetta
    • Agency: krow
    • Client: Fiat
  • IKEA Handcrafted
    • Agency: LIDA
    • Client: IKEA
  • THE "HOWLER WOOFER CHALLENGE" - How we turned a delivery tube into a bass-boosting recruitment tool.
    • Agency: OLIVER
    • Client: HONEST BREW
  • Who bucked the trend?
    • Agency: Wunderman UK, part of Pulse Creative
    • Client: The Times and The Sunday Times

Best data strategy

  • Content Darwinism
    • Agency: Proximity London
    • Client: P&G
  • Listener Insight ID by Global's DAX
    • Agency: In House
    • Client: Global, the media and entertainment group
  • Sssh don't mention the iPhone
    • Agency: MEC UK
    • Client: Vodafone
  • The Journey
    • Agency: LIDA
    • Client: O2
  • This is Belonging
    • Agency: Karmarama
    • Client: The British Army

Best digital experience

  • #WhatMakesGreat
    • Agency: OgilvyOne
    • Client: IBM
  • Martini DJ Bot
    • Agency: Proximity London
    • Client: Bacardi
  • Stoptober 2016 Facebook Messenger Bot
    • Agency: OgilvyOne
    • Client: Public Health England (PHE)

Best creative solution

  • Martini DJ Bot
    • Agency: Proximity London
    • Client: Bacardi
  • Mindful Monsters
    • Agency: Scope and agency partners
    • Client: Scope
  • THE "HOWLER WOOFER CHALLENGE" - How we turned a delivery tube into a bass-boosting recruitment tool.
    • Agency: OLIVER
    • Client: HONEST BREW
  • The world's longest email
    • Agency: MRM Meteorite
    • Client: Vauxhall
  • This is Belonging
    • Agency: Karmarama
    • Client: The British Army


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