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Meet the DMA Awards category chairs: Mark Runacus, Best loyalty or CRM programme

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There are 33 DMA Awards categories and each one is presided over by a category chair. Learn who they are, what they want from the work you enter in their category - and get a taste for their predictions for the DMAs 2017.

Category: Best loyalty or CRM programme

Category chair: Mark Runacus, chief strategy officer, Karmarama

Tell us who you are, what you do and who you do it for

I'm chief strategy officer at Karmarama and non-exec director and chair of the DMA (UK) Group board.

I'm also President of PrideAM, advertising and marketing’s LGBT+ network.

What will you be looking for from the work in your category? 

I’ll be looking for work that truly embodies a progressive approach to data-driven customer engagement.

I want to see how brands have been able to create superior customer content and experiences across channels to reward their customers. 

Think, smart tech, data-driven and beautiful brand-true creativity, happy and profitable customers.

What are your predictions for the 2017 DMA Awards?

I look forward to seeing how brands are preparing for GDPR with communication strategies that incorporate consent by design.

The DMA Awards are open for entries. Find out what to do and how, here.

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