Meet the DMA Awards category chairs: Mark Runacus, Best loyalty or CRM programme
There are 33 DMA Awards categories and each one is presided over by a category chair. Learn who they are, what they want from the work you enter in their category - and get a taste for their predictions for the DMAs 2017.
Category: Best loyalty or CRM programme
Category chair: Mark Runacus, chief strategy officer, Karmarama
Tell us who you are, what you do and who you do it for
I'm chief strategy officer at Karmarama and non-exec director and chair of the DMA (UK) Group board.
I'm also President of PrideAM, advertising and marketing’s LGBT+ network.
What will you be looking for from the work in your category?
I’ll be looking for work that truly embodies a progressive approach to data-driven customer engagement.
I want to see how brands have been able to create superior customer content and experiences across channels to reward their customers.
Think, smart tech, data-driven and beautiful brand-true creativity, happy and profitable customers.
What are your predictions for the 2017 DMA Awards?
I look forward to seeing how brands are preparing for GDPR with communication strategies that incorporate consent by design.