DMA Breakthrough Award: 2016 shortlist
22 Nov 2016
On 6 December the marketing industry dons its finery and heads en masse to the bright lights of Old Billingsgate for DMA Awards night.
As well as rewarding the finest work in the business, we unveil the winner of this year’s DMA Breakthrough Award, sponsored by The Economist.
The Award celebrates the next generation of creative talent and gives students the opportunity to shine in front of some of the biggest names in the business, presenting them with a live brief to tackle.
Our judges have poured over the best work from 11 different universities in the UK to build a shortlist of three:
- Alis Hâf Rees and Amy Armstrong-Jeffery, University of Gloucestershire
- Jennifer Grieve and Sam Haynes, Edinburgh College
- Ash Kinsella and Steph Brown, Southampton Solent University
This year’s brief was provided by The Economist and invited students to come up with head-turning ideas to boost the publication’s female readership. The ultimate winner will take home a paid internship at a top agency and a £1,000 cash prize, with second place pocketing £500 and third place receiving £250.
Final judging for this year’s Award takes place on Tuesday 6 December in central London, with the winner announced during the DMA Awards Night at Old Billingsgate.