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DMA Awards Shortlist 2019

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We called it on. The industry responded and took up the challenge. The DMA Awards judges, the toughest in the business, have spoken.

They have whittled the entries down and created a shortlist jam packed with only the strongest campaigns in the industry.

Click on the categories below to reveal the shortlist.

Industry Sectors

Automotive

  • EXP100GT: The Future of Extraordinary Journeys
    • Agency: Unit9
    • Client: Bentley Motors

  • Shell Go+
    • Agency: Wunderman Thompson UK
    • Client: Shell UK

  • The Evoque button: Triggering a reaction
    • Agency: Edit and Spark44
    • Client: Jaguar Land Rover

  • Volkswagen Repurchase
    • Agency: Proximity London
    • Client: Volkswagen

Travel and Leisure

  • I Travel For Making Great Britain timely, not timeless.
    • Agency: OLIVER and Adjust Your Set
    • Client: VisitBritain

  • Long Live the Local - Part 2
    • Agency: Havas London
    • Client: Britain's Beer Alliance

  • Soulmates - Dating with a two track mind
    • Agency: OLIVER
    • Client: The Guardian

  • Using Talent & Technology to break commercial records for the National Trust
    • Agency: Medialab
    • Client: National Trust

  • Where Luxury is Personal
    • Agency: MRM//McCann London
    • Client: Crystal Cruises

Entertainment, Publishing and Gaming

  • Celebrating the True Original (Mickey Mouse's 90th Anniversary Celebration)
    • Client: The Walt Disney Company EMEA

  • Opening Minds In a Closed World: Purpose Driven Brand Engagement
    • Client: The Economist

  • The Joy of Print
    • Agency: OLIVER
    • Client: The Guardian

  • Turning F1 email into entertainment
    • Agency: Ogilvy London
    • Client: Formula 1

  • You're poker ready
    • Agency: RAPP
    • Client: PokerStars

Technology

  • Autodesk BIM 360-A construction website that builds more business
    • Agency: Torpedo
    • Client: Autodesk

  • Can AI help a grassroots football club raise their game?
    • Agency: Ogilvy London
    • Client: IBM

  • MTD Filer
    • Client: Avalara Europe

  • Surface It
    • Agency: MRM//McCann London
    • Client: Microsoft

  • The SafeTug 360° Experience
    • Agency: Stein IAS
    • Client: Trelleborg Marine & Infrastructure

Utilities and Telecommunications

  • A night out-out like no other
    • Agency: RAPP UK
    • Client: Virgin Media

  • BPme Rewards-Little Treats More Often
    • Agency: MRM//McCann London
    • Client: BP

  • VOXI Drop
    • Agency: TMW Unlimited
    • Client: VOXI

  • VOXI Villa
    • Agency: Team Red (Ogilvy & Wavemaker)
    • Client: VOXI by Vodafone

  • WITHOUT A DROUGHT!
    • Agency: Jaywing
    • Client: Yorkshire Water

Retail and E-commerce

  • Boots X
    • Agency: Ogilvy London
    • Client: Boots

  • CRM Dreams
    • Agency: CODE
    • Client: Ralph Lauren

  • Follow the Moon
    • Agency: RAPP
    • Client: Waitrose (John Lewis)

  • Pamper your parcels with Doddle
    • Agency: Wax/On and The Kite Factory
    • Client: Doddle

  • The £0 Lagom Collection
    • Agency: Proximity London
    • Client: IKEA UK

Financial Services

  • FLATPACK FIASCO
    • Agency: OLIVER
    • Client: Barclaycard

  • Invesco ETF Campaign
    • Agency: LIDA
    • Client: Invesco

  • Red Saturday
    • Agency: MRM//McCann
    • Client: Direct Line

  • The affordable alternative to health insurance
    • Agency: Moreish Marketing
    • Client: Benenden Health

  • You Deserve Better Boiler Cover
    • Agency: The SHARP Agency and The Specialist Works
    • Client: CORGI HomePlan

Public Sector

  • Armistice Day
    • Agency: TMW Unlimited
    • Client: Westminster City Council

  • Every Lesson Shapes a Life
    • Agency: Havas London
    • Client: Department for Education

  • NHS: We Are Returning Nurses
    • Agency: MullenLowe Open
    • Client: Health Education England

  • The Perfect Couple
    • Agency: Proximity London
    • Client: TV Licensing

  • this is bradford
    • Agency: pslondon
    • Client: University of Bradford

Charity

  • Cards of Acknowledgement
    • Agency: MRM//McCann London
    • Client: Miscarriage Association

  • Pause for Mind
    • Agency: Open Creates
    • Client: Mind

  • Secret Santa
    • Agency: Arthur London and The Kite Factory
    • Client: Action for Children

  • The Nation says "Thank You"
    • Client: The Royal British Legion

  • The Open Diaries
    • Agency: RAPP
    • Client: The Open University

Best B2B

  • ABB Food & Beverage - Talk to us
    • Agency: Agency Inc
    • Client: ABB

  • Can AI help a grassroots football club raise their game?
    • Agency: Ogilvy London
    • Client: IBM

  • Club Matrix A Category Defining Programme
    • Agency: Code Worldwide
    • Client: L'Oreal Matrix

  • If We Can, You Can
    • Agency: Ogilvy London and Wavemaker
    • Client: Department for International Trade

  • The Power of Trent
    • Entrant: Ogilvy
    • Client: Rolls-Royce

Best B2C

  • Moving London
    • Agency: Stretton & Stretton, Loveable and addmustard
    • Client: Marsh & Parsons

  • NHS: We Are Returning Nurses
    • Agency: MullenLowe Open
    • Client: Health Education England

  • Opening Minds In a Closed World: Purpose Driven Brand Engagement
    • Client: The Economist

  • this is bradford
    • Agency: pslondon
    • Client: University of Bradford

  • Turning F1 email into entertainment
    • Agency: Ogilvy London
    • Client: Formula 1

Channels

Best Use of Email

  • Making mortgages more personal
    • Agency: Jaywing
    • Client: first direct

  • Red Saturday
    • Agency: MRM//McCann
    • Client: Direct Line

  • Obsessed: Killing Eve
    • Agency: Action Rocket
    • Client: BBC

  • TalkTalk TV Ezine - a hyper-personalised TV guide
    • Agency: The&Partnership, Steel and Grouptree
    • Client: TalkTalk

  • Turning F1 email into entertainment
    • Agency: Ogilvy London
    • Client: Formula 1

Best Use of Search

  • E-A-T-ing our way to recovery for OKA
    • Agency: Croud
    • Client: OKA

  • Marvel Consumer Journey - Building a Better Understanding of Consumer Behaviour
    • Entrant: The Walt Disney Company, EMEA and Google
    • Client: The Walt Disney Company, EMEA

  • Reaching new audiences with a unique approach to content and SEO.
    • Agency: Brilliant Noise
    • Client: EDF Energy

  • Smart advertising delivers record visitor numbers
    • Agency: Anything is Possible
    • Client: Royal Botanic Gardens, Kew

  • The Benefit of Voice
    • Agency: Merkle
    • Client: Benefit

Best Use of Social Media

  • ‘The People’s Seat’ – Inspiring Action on Climate Change
    • Entrant: Grey London, WPP and Facebook
    • Client: The United Nations

  • Simple x Little Mix - Mix Up Your Make-Up
    • Agency: TMW Unlimited
    • Client: Simple Skincare

  • Soffa Sans
    • Agency: Proximity London
    • Client: IKEA UK

  • The Open Diaries
    • Agency: RAPP
    • Client: The Open University

  • VOXI Villa
    • Agency: Team Red (Ogilvy & Wavemaker)
    • Client: VOXI by Vodafone

Best Use of Unaddressed Print

  • Cards of Acknowledgement
    • Agency: MRM//McCann London
    • Client: Miscarriage Association

  • Change4Life - Sugar Smart World
    • Agency: Ogilvy London
    • Client: Change4Life

  • CURVED CARDS
    • Agency: OLIVER
    • Client: Lyon Yoga

  • Movember Shave The Date
    • Entrant: Whistl (Doordrop Media)
    • Client: Movember

  • Specsavers Audiology Pants/ Plants
    • Entrant: Whistl (Doordrop Media)
    • Client: Specsavers

Best Use of Mail

  • Cards of Acknowledgement
    • Agency: MRM//McCann London
    • Client: Miscarriage Association

  • Honouring D-Day 75
    • Agency: Cello Signal
    • Client: The Royal British Legion

  • Pets at Home: A heartfelt thanks
    • Agency: Havas helia
    • Client: Pets at Home

  • Speed Matters
    • Agency: Paragon Customer Communications
    • Client: St John Ambulance

  • The Evoque button: Triggering a reaction
    • Agency: Edit and Spark44
    • Client: Jaguar Land Rover

Best Use of Out of Home

  • Armistice Day
    • Agency: TMW Unlimited
    • Client: Westminster City Council

  • Donate to Accelerate
    • Agency: Engine Creative
    • Client: Spinal Injuries Association

  • Moving London
    • Agency: Stretton & Stretton, Loveable and addmustard
    • Client: Marsh & Parsons

  • The Dynamic Blood Appointment
    • Agency: 23red and ClearChannel
    • Client: NHS Blood and Transplant

  • The Joy of Print
    • Agency: OLIVER
    • Client: The Guardian

Best Use of Moving Image or Audio

  • Can AI help a grassroots football club raise their game?
    • Agency: Ogilvy London
    • Client: IBM

  • Every Lesson Shapes a Life
    • Agency: Havas London
    • Client: Department for Education

  • NHS: We Are Returning Nurses
    • Agency: MullenLowe Open
    • Client: Health Education England

  • Secret Santa
    • Agency: Arthur London and The Kite Factory
    • Client: Action for Children

  • Share That You Care
    • Agency: Ogilvy London
    • Client: British Gas & Carers UK

Campaigns

Best Integrated Campaign

  • Every Lesson Shapes a Life
    • Agency: Havas London
    • Client: Department for Education

  • Hunt the White Creme Egg
    • Agency: ELVIS
    • Client: Mondelez

  • Moving London
    • Agency: Stretton & Stretton, Loveable and addmustard
    • Client: Marsh & Parsons

  • NHS: We Are Returning Nurses
    • Agency: MullenLowe Open
    • Client: Health Education England

  • The £0 Lagom Collection
    • Agency: Proximity London
    • Client: IKEA UK

Best Launch Campaign

  • "Alexa, Send Me a Diet Coke Exotic Mango"
    • Entrant: Send Me a Sample
    • Agency: M&C Saatchi Shop
    • Client: Coca Cola

  • Boots X
    • Agency: Ogilvy London
    • Client: Boots

  • EXP100GT: The Future of Extraordinary Journeys
    • Agency: Unit9
    • Client: Bentley Motors

  • The £0 Lagom Collection
    • Agency: Proximity London
    • Client: IKEA UK

  • The SafeTug 360° Experience
    • Agency: Stein IAS
    • Client: Trelleborg Marine & Infrastructure

Best Brand Building Campaign

  • Can AI help a grassroots football club raise their game?
    • Agency: Ogilvy London
    • Client: IBM

  • Cards of Acknowledgement
    • Agency: MRM//McCann London
    • Client: Miscarriage Association

  • It's Hunting Season
    • Agency: ELVIS
    • Client: Mondelez

  • Moving London
    • Agency: Stretton & Stretton, Loveable and addmustard
    • Client: Marsh & Parsons

  • The £0 Lagom Collection
    • Agency: Proximity London
    • Client: IKEA UK

Best Customer Acquisition Campaign

  • From Kettle Reviews to Fake News: The Re-invention of Which?
    • Agency: Grey London
    • Client: Which?

  • Moving London
    • Agency: Stretton & Stretton, Loveable and addmustard
    • Client: Marsh & Parsons

  • Red Saturday
    • Agency: MRM//McCann
    • Client: Direct Line

  • The Joy of Print
    • Agency: OLIVER
    • Client: The Guardian

  • The Open Diaries
    • Agency: RAPP
    • Client: The Open University

Best Customer Journey

  • BPme Rewards-Little Treats More Often
    • Agency: MRM//McCann London
    • Client: BP

  • CRM Dreams
    • Agency: RAPP and CODE
    • Client: Ralph Lauren

  • NHS: We Are Returning Nurses
    • Agency: MullenLowe Open
    • Client: Health Education England

  • The Evoque button: Triggering a reaction
    • Agency: Edit and Spark44
    • Client: Jaguar Land Rover

  • Welcome to the Wonderful World of Disney (Disney's End-to-End Customer Journey)
    • Agency: Proximity London
    • Client: The Walt Disney Company EMEA

Best Customer Retention Programme

  • CRM Dreams
    • Agency: RAPP and CODE
    • Client: Ralph Lauren

  • James-Your Digital Butler
    • Agency: Merkle and Twipe
    • Client: The Times

  • Sky VIP - Your Loyalty Programme
    • Client: Sky UK

  • Turning F1 email into entertainment
    • Agency: Ogilvy London
    • Client: Formula 1

  • VOXI Drop
    • Agency: TMW Unlimited
    • Client: VOXI

Best Digital Performance

  • Club Matrix A Category Defining Programme
    • Agency: Code Worldwide
    • Client: L'Oreal Matrix

  • Magpie: a 100% AI-driven multi-channel marketing campaign
    • Agency: Merkle
    • Client: Twitter

  • Mind Over Clutter
    • Agency: Proximity London
    • Client: IKEA UK

  • Surface It
    • Agency: MRM//McCann London
    • Client: Microsoft

  • The Perfect Couple
    • Agency: Proximity London
    • Client: TV Licensing

Data

Best Use of Data and Insight

  • Events Growth Hack
    • Agency: Medialab
    • Client: Macmillan Cancer Support

  • Faster Fibre and Happier Customers
    • Agency: The&Partnership
    • Client: TalkTalk

  • Mind Over Clutter
    • Agency: Proximity London
    • Client: IKEA UK

  • The Dynamic Blood Appointment
    • Agency: 23red and Clear Channel
    • Client: NHS Blood and Transplant

  • Wowcher - Dynamic Pricing
    • Client: Wowcher

Best Creative Use of Data

  • Can AI help a grassroots football club raise their game?
    • Agency: Ogilvy London
    • Client: IBM

  • Mind Over Clutter
    • Agency: Proximity London
    • Client: IKEA UK

  • NHS: We Are Returning Nurses
    • Agency: MullenLowe Open
    • Client: Health Education England

  • The Dynamic Blood Appointment
    • Agency: 23red and Clear Channel
    • Client: NHS Blood and Transplant

  • The Power of Suggestion: British Airways January Sale 2019
    • Agency: WPP Team Horizon: Wavemaker & Ogilvy
    • Client: British Airways

Best Use of Marketing Automation

  • Magpie: a 100% AI-driven multi-channel marketing campaign
    • Agency: Merkle
    • Client: Twitter

  • Power to the People - CX & value optimisation through data, tech and marketing automation
    • Agency: Merkle
    • Client: Coutts

  • The Evoque button: Triggering a reaction
    • Agency: Edit and Spark44
    • Client: Jaguar Land Rover

  • The Power of Suggestion: British Airways January Sale 2019
    • Agency: WPP Team Horizon: Wavemaker & Ogilvy
    • Client: British Airways

  • WITHOUT A DROUGHT!
    • Agency: Jaywing
    • Client: Yorkshire Water

Best Use of AI

  • AIDA: AI Science Festival Curator
    • Agency: Tiny Giant
    • Client: Cheltenham Science Festival

  • CRM Dreams
    • Agency: CODE
    • Client: Ralph Lauren

  • James-Your Digital Butler
    • Agency: Merkle and Twipe
    • Client: The Times

  • Magpie: a 100% AI-driven multi-channel marketing campaign
    • Agency: Merkle
    • Client: Twitter

  • Twinings Superblends
    • Agency: LoopMe & the7stars
    • Client: Twinings

Best Privacy by Design

  • Privacy time with blindfolds, Playdoh and lemons
    • Entrant: DQM GRC
    • Client: WarnerMedia

  • Putting PbD at the heart of MSF’s DRTV Strategy
    • Agency: M.i. Media
    • Client: Medecins Sans Frontieres

Craft

Best Writing

  • Cards of Acknowledgement
    • Agency: MRM//McCann London
    • Client: Miscarriage Association

  • From Kettle Reviews to Fake News: The Re-Invention of Which?
    • Agency: Grey London
    • Client: Which?

  • Giving F1 CRM a voice
    • Agency: Ogilvy London
    • Client: Formula 1

  • Opening Minds In a Closed World: Purpose Driven Brand Engagement
    • Client: The Economist

  • Soulmates - Dating with a two track mind
    • Agency: OLIVER
    • Client: The Guardian

Best Design or Art Direction

  • Armistice Day
    • Agency: TMW Unlimited
    • Client: Westminster City Council

  • Cards of Acknowledgement
    • Agency: MRM//McCann London
    • Client: Miscarriage Association

  • Follow the Moon
    • Agency: RAPP
    • Client: Waitrose (John Lewis)

  • Pursuit of Perfection
    • Client: Geoff Neal Group

  • Soffa Sans
    • Agency: Proximity London
    • Client: IKEA UK

Best Creative Solution

  • Armistice Day
    • Agency: TMW Unlimited
    • Client: Westminster City Council

  • Can AI help a grassroots football club raise their game?
    • Agency: Ogilvy London
    • Client: IBM

  • No Ordinary Book Club
    • Agency: GOOD Agency
    • Client: ShelterBox

  • Share That You Care
    • Agency: Ogilvy London
    • Client: British Gas & Carers UK

  • Soffa Sans
    • Agency: Proximity London
    • Client: IKEA UK

Best Digital Experience

  • A night out-out like no other
    • Agency: RAPP UK
    • Client: Virgin Media

  • Business Unusual - Business Banking Switch
    • Client: RBS

  • Hunt the White Creme Egg
    • Agency: ELVIS
    • Client: Mondelez

  • Share That You Care
    • Agency: Ogilvy London
    • Client: British Gas & Carers UK

  • THE ALL NEW FAN-FIRST McLAREN APP
    • Agency: Havas helia
    • Client: McLaren
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