DMA Awards Category: Public Sector
31 Aug 2018
We spoke to Jon Latham assistant director, donor relationship services, NHS blood and transplant, to discuss the importance of the public sector category and what winning his 2015 DMA Award meant to him.
When I was invited by the DMA to write in support of the public sector Award I grabbed at the chance. I have worked 25 years in the private sector but for the last ten, I have plied my trade in the public sector with NHS Blood and Transplant.
This, along with the fact that I was a previous winner of the DMA Award in 2015 with the successful “MissingType campaign” which went on to win over 100 awards that year including a Cannes Golden Lion, should hopefully allow me to give some insight into why I appreciate those who recognise the public sector. Although I will have to acknowledge some biases.
First, let me let start with a clear statement of bias. The public sector is not acknowledged for what it does for society. This is not a political statement rather this is a reflection that marketing in the public sector is often seen as a dirty commercial word which we hide by calling it communications.
However, some of the great ideas come from this not for profit sector and I believe this is because they come from the basis of improving and saving lives, not from the selling of a product. This immediately gives the public sector an advantage in any awards ceremony.
Another bias to declare. We in the public sector often have lower budgets which means the idea is even more central and often as a result more creative. They often resonate at an emotional level which makes them even more memorable.
So why should you put your idea forward for the public sector DMA Award?
Your campaign makes a difference to people’s lives and you should shout about it and have it acknowledged.
Let’s show the private sector that the public sector has greater marketers.
Benchmark your campaign against the best of the best and I am sure your campaign will stand up to the rest.
If you get nominated, then it’s a great night out which you can share with other marketing professionals.
This year I have the pleasure of being one of the judges for this sector and I am really looking forward to your submissions which I believe will be really thought-provoking and will leave me proud the I work in the public sector.