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DMA Awards 2020: The Winning Work

09 Dec 2020

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The DMA Awards winners have been picked on, picked over and eventually picked out by our Judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix shortlist for our Campaigns categories announced so far.

Grand Prix Winner

  • Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport

Grand Prix Shortlist

  • Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport
  • Heartbeats 4 Sneakers
  • Client: Klarna
  • We Are Nurses. We Are The NHS.
  • MullenLowe Group UK, Mediahub UK
  • Client: National Health Service England

Campaigns

Best Integrated Campaign

  • Gold: We Are Nurses. We Are The NHS.
  • Agency: MullenLowe Group UK and Mediahub UK
  • Client: National Health Service England

  • Silver: Heartbeats 4 Sneakers
  • Client: Klarna

  • Bronze: No More Listening from home
  • Agency: MRM London
  • Client: No More

Best Launch Campaign

  • Gold: Flexible BT TV Launch - Cinema Activation
  • Agency: Essence, Recipe, DCM Studios
  • Client: BT

  • Silver: Times Change
  • Agency: M&C Saatchi
  • Client: Invesco

  • Bronze: A vital piece in the cancer puzzle
  • Agency: MRM London
  • Client: Macmillan Cancer Support

Best Brand Building Campaign

  • Gold: Heartbeats 4 Sneakers
  • Client: Klarna

  • Silver: Simple #ChooseKindness
  • Agency:TMW Unlimited
  • Client: Simple Skincare

  • Bronze: Rexona - #MoveMoreAtHome
  • Agency: OLIVER, U-Studio
  • Client: Rexona, Unilever

Best Customer Acquisition Campaign

  • Gold: Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport

  • Silver: Heartbeats 4 Sneakers
  • Client: Klarna

  • Bronze: A vital piece in the cancer puzzle
  • Agency: MRM London
  • Client: Macmillan Cancer Support

Best Customer Journey

  • Gold: We are Nurses. We are the NHS
  • Agency: MullenLowe Group UK, Mediahub UK
  • Client: National Health Service England

Best Customer Retention or Loyalty Programme

  • Gold: Sainsbury's Collect For Christmas
  • Agency: Table19
  • Client: Sainsbury's

  • Silver: Putting the sass into Christmas
  • Agency: RAPP
  • Client: Virgin Media

  • Bronze: Very Important Pets Club - Pets at Home
  • Agency: Go Inspire Group
  • Client: Pets at Home Group

Best Performance Marketing Activity

  • Gold: The COVID-19 Appeal
  • Agency: Crafted
  • Client: Médecins Sans Frontières UK

  • Silver: The Unbelievable Truth
  • Agency: April Six
  • Client: Scania

  • Bronze: Your Best Bits
  • Agency: RAPP
  • Client: Virgin Media

Best Thoughtful Marketing Campaign

  • Gold: Signsbury's - the world's first deaf-friendly supermarket
  • Agency: Gravity Road
  • Client: Sainsbury's

  • Silver: No More Listening from home
  • Agency: MRM London
  • Client: No More

  • Bronze: The World Has Turned Upside Down
  • Agency: Red Brick Road
  • Client: Ambitious about Autism

Channels

Best Use of Email

  • Gold: Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers
  • Agency: Jellyfish
  • Client: Toyota

  • Silver: Email Like We Ride
  • Agency: MullenLowe Open
  • Client: Harley-Davidson

  • Bronze: Look, Say, Sing, Play - helping parents and babies bond
  • Client: NSPCC

Best Use of Social Media

  • Gold: Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport

  • Silver: Simple #ChooseKindness
  • Agency: TMW Unlimited
  • Client: Simple Skincare

  • Bronze: Climb for #ThisIsOurTime - Riding to close the gender gap in cycling
  • Agency: Ogilvy
  • Client: Škoda

Best Use of Unaddressed Print

  • Gold: The Guardian Weekly - Berlin Takeover
  • Agency: OLIVER
  • Client: The Guardian

  • Silver: The Key to Your Better Retirement
  • Agency: WDMP
  • Client: Key

  • Bronze: EIGHTEEN - The Graphic Novel
  • Agency: 23red
  • Client: Network Rail

Best Use of Mail

  • Gold: Titan Travel worldwide brochure - a personalised travel experience
  • Entrant: The Lettershop Group
  • Client: Titan Travel

  • Silver: Missed Parcel DM
  • Agency: Sky Creative Agency
  • Client: Sky Winback Team

  • Bronze: Hear Every Word
  • Agency: RAPP
  • Client:Specsavers Optical Group

Best Use of Out of Home

  • Gold: The Guardian Weekly - Berlin Takeover
  • Agency: OLIVER
  • Client: The Guardian

  • Silver: Times Change
  • Agency: M&C Saatchi
  • Client: Invesco

  • Bronze: BT, Bristol and B******t
  • Agency: RAPP
  • Client: Virgin Media

Best Use of Film, Video or Moving Image

  • Gold: Heartbeats 4 Sneakers
  • Client: Klarna

  • Silver: No More Listening from home
  • Agency: MRM London
  • Client: No More

  • Bronze: Creme Egg EATertainment
  • Agency: ELVIS
  • Client: Mondelez

Best Use of Voice or Audio

  • Gold: Churchill: Little Chapters of Chill
  • Agency: ENGINE Group
  • Client: Churchill Insurance

  • Silver: Sound Check
  • Agency: MullenLowe Open
  • Client: Sennheiser

Craft

Best Writing

  • Gold: Fragrance Lasts
  • Agency: M&C Saatchi
  • Client:The Fragrance Foundation

  • Silver: Keeping the voice of F1 alive during the 'pandemic' season
  • Agency: Ogilvy London
  • Client: Formula 1

  • Bronze: No More Listening from home
  • Agency: MRM London
  • Client: No More

Best Design or Art Direction

  • Gold: Nipplevision
  • Agency: MRM London
  • Client: Tommee Tippee

  • Silver: No More Listening from home
  • Agency: MRM London
  • Client:No More

  • Bronze: Heartbeats 4 Sneakers
  • Client:Klarna

Best Creative Solution

  • Gold: Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport

  • Silver:D&AD Masterclassics
  • Agency: MRM London
  • Client: D&AD

  • Bronze: No More Listening from home
  • Agency: MRM London
  • Client: No More

Best UX

  • Gold: ODEON Digital Customer Experience
  • Entrant: Ogilvy UK
  • Client: ODEON Cinema Holdings

Industry sectors

Automotive

  • Gold: The Unbelievable Truth
  • Agency: April Six
  • Client: Scania

  • Silver: Range Rover Sport: The ultimate performance campaign
  • Agency: Spark44, Edit
  • Client: Land Rover

  • Bronze: Weatherproof Warriors - How a data driven campaign helped Mitsubishi weather the Q1 storms
  • Agency:Manning Gottlieb OMD
  • Client:Mitsubishi Motors

Travel and Leisure

  • Gold: Titan Travel - A personalised travel experience
  • Entrant: The Lettershop Group
  • Client: Titan Travel

  • Silver:Staying Connected with Viking.TV
  • Client: Viking

  • Bronze: Fly with Pride with LEVEL: An authentic prosocial travel campaign for Barcelona Pride
  • Agency: Ogilvy, Wavemaker
  • Client: Level

Entertainment and Music

  • Silver: Keeping F1 fans tuned in with no racing
  • Agency: Ogilvy
  • Client: Formula 1

  • Bronze: ODEON Digital Customer Experience
  • Agency: Ogilvy
  • Client: ODEON Cinema Holdings

Publishing

  • Gold: Hope is power
  • Agency: PHD Media, Uncommon
  • Client: The Guardian

  • Silver: The Guardian Weekly - Berlin Takeover
  • Agency: OLIVER
  • Client: The Guardian

Sports

  • Gold: Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport

  • Silver: Keeping F1 fans tuned in with no racing
  • Agency: Ogilvy
  • Client: Formula 1

  • Bronze: Liverpool F.C. scores international success
  • Agency: Search Laboratory
  • Client: Liverpool F.C.

Utilities and Telecommunications

  • Gold: GO
  • Agency: The Marketing Store
  • Client:O2

  • Silver: BT x IGN: Overpowered broadband for gamers
  • Agency: Essence, AnalogFolk
  • Client: BT

  • Bronze: Customer Value Statement
  • Agency: The&Partnership
  • Client: TalkTalk

Retail and E-commerce

  • Gold: Heartbeats 4 Sneakers
  • Client: Klarna

  • Silver: A little win for data-driven empathy
  • Agency: RAPP
  • Client: PayPal

  • Bronze: Rexona - #MoveMoreAtHome
  • Agency: OLIVER, U-Studio
  • Client: Rexona, Unilever

Financial Services

  • Gold: Heartbeats 4 Sneakers
  • Client: Klarna

  • Silver: Money on your mind
  • Agency: MFUSE
  • Client: Virgin Money

  • Bronze: Times Change
  • Agency: M&C Saatchi
  • Client: Invesco

Public Sector

  • Gold: We Are Nurses. We Are The NHS
  • Agency: MullenLowe Group, Mediahub
  • Client: National Health Service England

  • Silver: No More Listening from home
  • Agency: MRM London
  • Client: No More

  • Bronze: Petfished
  • Agency: 23red
  • Client: Department for Environment, Food and Rural Affairs (DEFRA)

Charity

  • Gold: Don't be fooled by a smile
  • Agency: Different Kettle
  • Client: World Animal Protection

  • Silver: 'Dog's Life'/'It Started'
  • Agency: Parkhouse
  • Client: St Mungo's

  • Bronze: Sense Sign School
  • Agency: GOOD Agency
  • Client: Sense

Best B2B

  • Gold:The 7 Strengths of Stone: Test Series
  • Agency: TRUE
  • Client: ROCKWOOL

  • Silver: The Unbelievable Truth
  • Agency: April Six
  • Client: Scania

  • Bronze: D&AD Masterclassics
  • Agency: MRM London
  • Client:D&AD

Best B2C

  • Gold: A little win for data-driven empathy
  • Agency: RAPP
  • Client: PayPal

  • Silver: We Are Nurses. We Are The NHS.
  • Agency: MullenLowe Group UK and Mediahub UK
  • Client: National Health Service England

  • Bronze: Heartbeats 4 Sneakers
  • Client: Klarna

Data

Best Use of Data and Insight

  • Gold: We Are Nurses. We Are The NHS.
  • Agency: MullenLowe Group, Mediahub
  • Client: National Health Service England

  • Silver: Re-educating Google
  • Agency: RAPP
  • Client: Mermaids

  • Bronze: Your Best Bits
  • Agency: RAPP
  • Client: Virgin Media

Best Data Storytelling

  • Gold: Sainsbury's Data Playback
  • Agency: Table19
  • Client: Sainsbury's

  • Silver: Unscripted
  • Agency: Wunderman Thompson
  • Client: BT Sport

  • Bronze: BrandZ Graphic Novel
  • Agency: The Store, WPP
  • Client: WPP BrandZ

Best Use of Marketing Automation

  • Gold:Hyper-optimum Bidding Strategy: A Global First
  • Agency: Merkle
  • Client: Hyperoptic

  • Silver: Heartbeats 4 Sneakers
  • Client: Klarna

  • Bronze: Unbelievable J.E.F.F. - Completely Automated Football Coverage
  • Agency: Merkle
  • Client: Now TV

Best Use of AI

  • Silver: Using AI to serve up the next meal
  • Client: Just Eat

  • Bronze: Monker's Garkel | The world's first AI gin
  • Agency: Tiny Giant
  • Client: Circumstance Distillery
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