DMA Awards 2020: The Winning Work

Grand Prix Shortlist

• Unscripted
• Agency: Wunderman Thompson
• Client: BT Sport

• Heartbeats 4 Sneakers
• Client: Klarna

• We Are Nurses. We Are The NHS.
• MullenLowe Group UK, Mediahub UK
• Client: National Health Service England

Campaigns

Best Integrated Campaign

• Gold: We Are Nurses. We Are The NHS.
• Agency: MullenLowe Group UK and Mediahub UK
• Client: National Health Service England


• Silver: Heartbeats 4 Sneakers
• Client: Klarna


• Bronze: No More Listening from home
• Agency: MRM London
• Client: No More

Best Launch Campaign

• Gold: Flexible BT TV Launch - Cinema Activation
• Agency: Essence, Recipe, DCM Studios
• Client: BT


• Silver: Times Change
• Agency: M&C Saatchi
• Client: Invesco


• Bronze: A vital piece in the cancer puzzle
• Agency: MRM London
• Client: Macmillan Cancer Support

Best Brand Building Campaign

• Gold: Heartbeats 4 Sneakers
• Client: Klarna


• Silver: Simple #ChooseKindness
• Agency:TMW Unlimited
• Client: Simple Skincare


• Bronze: Rexona - #MoveMoreAtHome
• Agency: OLIVER, U-Studio
• Client: Rexona, Unilever

Best Customer Acquisition Campaign

• Gold: Unscripted
• Agency: Wunderman Thompson
• Client: BT Sport


• Silver: Heartbeats 4 Sneakers
• Client: Klarna


• Bronze: A vital piece in the cancer puzzle
• Agency: MRM London
• Client: Macmillan Cancer Support

Best Customer Journey

• Gold: We are Nurses. We are the NHS
• Agency: MullenLowe Group UK, Mediahub UK
• Client: National Health Service England

Best Customer Retention or Loyalty Programme

• Gold: Sainsbury's Collect For Christmas
• Agency: Table19
• Client: Sainsbury's


• Silver: Putting the sass into Christmas
• Agency: RAPP
• Client: Virgin Media


• Bronze: Very Important Pets Club - Pets at Home
• Agency: Go Inspire Group
• Client: Pets at Home Group

Best Performance Marketing Activity

• Gold: The COVID-19 Appeal
• Agency: Crafted
• Client: Médecins Sans Frontières UK


• Silver: The Unbelievable Truth
• Agency: April Six
• Client: Scania


• Bronze: Your Best Bits
• Agency: RAPP
• Client: Virgin Media

Best Thoughtful Marketing Campaign

• Gold: Signsbury's - the world's first deaf-friendly supermarket
• Agency: Gravity Road
• Client: Sainsbury's


• Silver: No More Listening from home
• Agency: MRM London
• Client: No More


• Bronze: The World Has Turned Upside Down
• Agency: Red Brick Road
• Client: Ambitious about Autism

Channels

Best Use of Email

• Gold: Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers
• Agency: Jellyfish
• Client: Toyota


• Silver: Email Like We Ride
• Agency: MullenLowe Open
• Client: Harley-Davidson


• Bronze: Look, Say, Sing, Play - helping parents and babies bond
• Client: NSPCC

Best Use of Social Media

• Gold: Unscripted
• Agency: Wunderman Thompson
• Client: BT Sport


• Silver: Simple #ChooseKindness
• Agency: TMW Unlimited
• Client: Simple Skincare


• Bronze: Climb for #ThisIsOurTime - Riding to close the gender gap in cycling
• Agency: Ogilvy
• Client: Škoda

Best Use of Unaddressed Print

• Gold: The Guardian Weekly - Berlin Takeover
• Agency: OLIVER
• Client: The Guardian


• Silver: The Key to Your Better Retirement
• Agency: WDMP
• Client: Key


• Bronze: EIGHTEEN - The Graphic Novel
• Agency: 23red
• Client: Network Rail

Best Use of Mail

• Gold: Titan Travel worldwide brochure - a personalised travel experience
• Entrant: The Lettershop Group
• Client: Titan Travel


• Silver: Missed Parcel DM
• Agency: Sky Creative Agency
• Client: Sky Winback Team


• Bronze: Hear Every Word
• Agency: RAPP
• Client:Specsavers Optical Group

Best Use of Out of Home

• Gold: The Guardian Weekly - Berlin Takeover
• Agency: OLIVER
• Client: The Guardian


• Silver: Times Change
• Agency: M&C Saatchi
• Client: Invesco


• Bronze: BT, Bristol and B******t
• Agency: RAPP
• Client: Virgin Media

Best Use of Film, Video or Moving Image

• Gold: Heartbeats 4 Sneakers
• Client: Klarna


• Silver: No More Listening from home
• Agency: MRM London
• Client: No More


• Bronze: Creme Egg EATertainment
• Agency: ELVIS
• Client: Mondelez

Best Use of Voice or Audio

• Gold: Churchill: Little Chapters of Chill
• Agency: ENGINE Group
• Client: Churchill Insurance


• Silver: Sound Check
• Agency: MullenLowe Open
• Client: Sennheiser

Craft

Best Writing

• Gold: Fragrance Lasts
• Agency: M&C Saatchi
• Client:The Fragrance Foundation


• Silver: Keeping the voice of F1 alive during the 'pandemic' season
• Agency: Ogilvy London
• Client: Formula 1


• Bronze: No More Listening from home
• Agency: MRM London
• Client: No More

Best Design or Art Direction

• Gold: Nipplevision
• Agency: MRM London
• Client: Tommee Tippee


• Silver: No More Listening from home
• Agency: MRM London
• Client:No More


• Bronze: Heartbeats 4 Sneakers
• Client:Klarna

Best Creative Solution

• Gold: Unscripted
• Agency: Wunderman Thompson
• Client: BT Sport


• Silver:D&AD Masterclassics
• Agency: MRM London
• Client: D&AD


• Bronze: No More Listening from home
• Agency: MRM London
• Client: No More

Best UX

• Gold: ODEON Digital Customer Experience
• Entrant: Ogilvy UK
• Client: ODEON Cinema Holdings

Industry sectors

Automotive

• Gold: The Unbelievable Truth
• Agency: April Six
• Client: Scania


• Silver: Range Rover Sport: The ultimate performance campaign
• Agency: Spark44, Edit
• Client: Land Rover


• Bronze: Weatherproof Warriors - How a data driven campaign helped Mitsubishi weather the Q1 storms
• Agency:Manning Gottlieb OMD
• Client:Mitsubishi Motors

Travel and Leisure

• Gold: Titan Travel - A personalised travel experience
• Entrant: The Lettershop Group
• Client: Titan Travel


• Silver:Staying Connected with Viking.TV
• Client: Viking


• Bronze: Fly with Pride with LEVEL: An authentic prosocial travel campaign for Barcelona Pride
• Agency: Ogilvy, Wavemaker
• Client: Level

Entertainment and Music

• Silver: Keeping F1 fans tuned in with no racing
• Agency: Ogilvy
• Client: Formula 1


• Bronze: ODEON Digital Customer Experience
• Agency: Ogilvy
• Client: ODEON Cinema Holdings

Publishing

• Gold: Hope is power
• Agency: PHD Media, Uncommon
• Client: The Guardian


• Silver: The Guardian Weekly - Berlin Takeover
• Agency: OLIVER
• Client: The Guardian

Sports

• Gold: Unscripted
• Agency: Wunderman Thompson
• Client: BT Sport


• Silver: Keeping F1 fans tuned in with no racing
• Agency: Ogilvy
• Client: Formula 1


• Bronze: Liverpool F.C. scores international success
• Agency: Search Laboratory
• Client: Liverpool F.C.

Utilities and Telecommunications

• Gold: GO
• Agency: The Marketing Store
• Client:O2


• Silver: BT x IGN: Overpowered broadband for gamers
• Agency: Essence, AnalogFolk
• Client: BT


• Bronze: Customer Value Statement
• Agency: The&Partnership
• Client: TalkTalk

Retail and E-commerce

• Gold: Heartbeats 4 Sneakers
• Client: Klarna


• Silver: A little win for data-driven empathy
• Agency: RAPP
• Client: PayPal


• Bronze: Rexona - #MoveMoreAtHome
• Agency: OLIVER, U-Studio
• Client: Rexona, Unilever

Financial Services

• Gold: Heartbeats 4 Sneakers
• Client: Klarna


• Silver: Money on your mind
• Agency: MFUSE
• Client: Virgin Money


• Bronze: Times Change
• Agency: M&C Saatchi
• Client: Invesco

Public Sector

• Gold: We Are Nurses. We Are The NHS
• Agency: MullenLowe Group, Mediahub
• Client: National Health Service England


• Silver: No More Listening from home
• Agency: MRM London
• Client: No More


• Bronze: Petfished
• Agency: 23red
• Client: Department for Environment, Food and Rural Affairs (DEFRA)

Charity

• Gold: Don't be fooled by a smile
• Agency: Different Kettle
• Client: World Animal Protection


• Silver: 'Dog's Life'/'It Started'
• Agency: Parkhouse
• Client: St Mungo's


• Bronze: Sense Sign School
• Agency: GOOD Agency
• Client: Sense

Best B2B

• Gold:The 7 Strengths of Stone: Test Series
• Agency: TRUE
• Client: ROCKWOOL


• Silver: The Unbelievable Truth
• Agency: April Six
• Client: Scania


• Bronze: D&AD Masterclassics
• Agency: MRM London
• Client:D&AD

Best B2C

• Gold: A little win for data-driven empathy
• Agency: RAPP
• Client: PayPal


• Silver: We Are Nurses. We Are The NHS.
• Agency: MullenLowe Group UK and Mediahub UK
• Client: National Health Service England


• Bronze: Heartbeats 4 Sneakers
• Client: Klarna

Data

Best Use of Data and Insight

• Gold: We Are Nurses. We Are The NHS.
• Agency: MullenLowe Group, Mediahub
• Client: National Health Service England


• Silver: Re-educating Google
• Agency: RAPP
• Client: Mermaids


• Bronze: Your Best Bits
• Agency: RAPP
• Client: Virgin Media

Best Data Storytelling

• Gold: Sainsbury's Data Playback
• Agency: Table19
• Client: Sainsbury's


• Silver: Unscripted
• Agency: Wunderman Thompson
• Client: BT Sport


• Bronze: BrandZ Graphic Novel
• Agency: The Store, WPP
• Client: WPP BrandZ

Best Use of Marketing Automation

• Gold:Hyper-optimum Bidding Strategy: A Global First
• Agency: Merkle
• Client: Hyperoptic


• Silver: Heartbeats 4 Sneakers
• Client: Klarna


• Bronze: Unbelievable J.E.F.F. - Completely Automated Football Coverage
• Agency: Merkle
• Client: Now TV

Best Use of AI

• Silver: Using AI to serve up the next meal
• Client: Just Eat


• Bronze: Monker's Garkel | The world's first AI gin
• Agency: Tiny Giant
• Client: Circumstance Distillery