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Category: Best Design or Art Direction

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Pulse Creative London, The Times and The Sunday Times took home the gold in Best Design or Art Direction for their brilliantly executed campaign ‘Another Busy Year’.

This winner featured dozens of high-profile protagonists in their natural environments, but with a twist. Every execution placed a prominent, newsworthy individual in multiple guises and varied contexts.

So, for sports readers ‘Jurgen and Again’ is set at Anfield, in the Liverpool dugout, and showed a year filled with last-minute winners, nail-biting moments, dodgy decisions, and, maybe, some new glasses for Klopp.

And for politically-minded readers, there was ‘Trumpety Trump’ showing the American President – on the White House’s south lawn – facing a year filled with ups, downs, helicopters and a lot more golf.

Every execution struck a chord with readers and prospective readers – and dramatically increased subscriptions.

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Find out more about the 2018 Gold Best Design or Art Direction – Pulse Creative London, The Times and The Sunday Times, Another Busy Year

Get inspired by the other 2018 winners:

2018 Bronze Best Design or Art Direction – Proximity London, Bacardi Rebel Brands, Bacardi William Lawson's Illusions

2018 Silver Best Design or Art Direction – Ogilvy and Wavemaker, British Airways, It's coming home


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