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Categories 2020


The DMA Awards are the proving ground for work that works. There are 34 categories in total, split across five tracks; Industry Sectors, Channels, Campaigns, Data and Craft. You can enter as a client, agency, or technology provider.

This is the Awards program for you if your campaign has intelligent marketing at its heart.

If you have any questions, please contact our Awards Team who can answer your queries or arrange a time to talk you through the process, category selection and making the most of your DMA Awards Entry.

Industry Sectors

1. Automotive

2. Travel and Leisure

3. Entertainment and Music

4. Publishing

5. Sports

6. Utilities and Telecommunications

7. Retail and E-Commerce

8. Financial Services

9. Public Sector

10. Charity

11. Best B2B

12. Best B2C


13. Best Use of Email

14. Best Use of Social Media

15. Best Use of Unaddressed Print

16. Best Use of Mail

17. Best Use of Out of Home

18. Best Use of Film, Video or Moving Image

19. Best Use of Voice or Audio


20. Best Integrated Campaign

21. Best Launch Campaign

22. Best Brand Building Campaign

23. Best Customer Acquisition Campaign

24. Best Customer Journey

25. Best Customer Retention or Loyalty Programme

26. Best Performance Marketing

27. Best Thoughtful Marketing Campaign


28. Best Use of Data and Insight

29. Best Data Storytelling

30. Best Use of Marketing Automation

31. Best Use of AI


32. Best Writing

33. Best Design or Art Direction

34. Best Creative Solution

35. Best UX

Hear more from the DMA