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  • Campaigns
  • Craft
  • Past categories
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Categories 2018

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We have 33 categories for you to choose from. We will be updating the below shortly with full category descriptions, but for now see what categories you can enter in the 2018 DMA Awards.

The DMA Awards categories are split into these four groups:

  • Industry
  • Channels
  • Campaigns
  • Craft

Industry sectors

1. Automotive

2. Travel and leisure

3. Entertainment, publishing and gaming

4. Technology

5. Utilities and telecommunications

6. Retail       

7. Financial services

8. Health and wellness

9. Public sector

10. Charity

11. Best B2B

12. Best B2C

Channels

13. Best use of email

14. Best use of mobile and connected devices

15. Best use of search

16. Best use of social media

17. Best use of door drops

18. Best use of mail

19. Best use of experiential

20. Best digital performance

21. Best out of home

22. Best use of the moving image or audio

Campaigns

23. Best integrated campaign

24. Best launch campaign

25. Best brand building campaign

26. Best customer acquisition campaign

27. Best customer journey

28. Best loyalty or CRM programme

Craft

29. Best writing

30. Best design or art direction

31. Best data strategy

32. Best digital experience

33. Best creative solution

Hear more from the DMA

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