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  • Grand Prix
  • Industry Sector
  • Channel & Campaigns
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  • Grand Prix
  • Industry Sector
  • Channel & Campaigns
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  • Prize(s)
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Awards 2017 categories

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We have 33 categories for you to choose from.

Enter as many campaigns into as many categories as you would like.

The DMA Awards categories are split into these four groups:

  • Industry
  • Channels
  • Campaigns
  • Craft

Full category descriptions will follow shortly but if you have any questions in the meantime please email awardentries@dma.org.uk

Industry sectors

1. Automotive
2. Travel & leisure
3. Entertainment, publishing & gaming
4. Technology
5. Utilities & telecommunications
6. Retail
7. Financial services
8. Health & wellness
9. Public sector
10. Charity
11. Best B2B
12. Best B2C

Channels

13. Best use of email
14. Best use of mobile & connected devices
15. Best use of search
16. Best use of social media
17. Best use of door drops
18. Best use of mail
19. Best use of experiential
20. Best digital performance
21. Best out of home
22. Best use of the moving image or audio

Campaigns

23. Best integrated campaign
24. Best launch campaign
25. Best brand building campaign
26. Best customer acquisition campaign
27. Best customer journey
28. Best loyalty or CRM programme

Craft

29. Best writing
30. Best design or art direction
31. Best data strategy
32. Best digital experience
33. Best creative solution

Hear more from the DMA