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DMA Awards Judges 2018


Here is the list of our esteemed judges for 2018 who judged across 4 days and 35 juries including our Grand Prix panel. Being one of the toughest award shows to win means that judging is certainly not a stroll in the park. The hard work and the time that our judges give is really appreciated.

We’ve continued with our mission to be the most inclusive awards programme – working with our partners Creative Equals and Stripes to achieve gender parity for the second year running and greater diversity across the juries, so those judging the work not only bring their expertise but are representative of the diverse audiences the campaigns are targeting.

Industry sectors


  • Category chair: Mark Beesly, Senior manager - digital and CRM, Jaguar Land Rover
  • Arvid Brobeck, UX director, Digitas
  • Camilla Yates, Planning director, Elvis
  • Ian Bates, Commercial director, Green Tomato Cars
  • Rachel Schaafsma, Head of data strategy and insight, OLIVER
  • Hattie Whiting, Chief client officer, UK, PHD
  • Paul Beier, Associate creative director, Proximity London

Travel and leisure

  • Category chair: Clare Willetts, Brand director and head of customer experience, Virgin
  • Seb Hill, Creative director, BBD Perfect Storm
  • Jenni Lake, Customer strategy and communications manager, British Airways
  • Ross Garden, Creative partner, Founded
  • Sarah Blackman, Data-driven creative strategy lead, Karmarama
  • Dean Lanzman, CRM strategy director, MullenLowe Open
  • Yasmin Borain, Creative director, experience design, Publicis.Sapient
  • Komal Helyer, Marketing director, Pure360
  • Julie Dixon, Head of information, design and partnerships, TfL
  • Edward Dalgleish, Senior planner, WDMP

Entertainment, publishing and gaming

  • Category chair: Anna Summers, Director - global audience conversion, The Economist
  • Helen Bazuaye, Head of content, August Media
  • Owen Jenkinson, Marketing director, Freeview
  • Aiden Roworth, Creative director, Kindred Group
  • Darren Burnett, Chief strategy officer, MRM//McCann
  • Paul Jacobs, Managing partner, Wax/On
  • Julia Porter, Data and strategy consultant, Woodwarde Marketing


  • Category chair: Abba Newbery, Chief marketing officer, Habito
  • Felicity Bennett, Art director, bbp
  • Ananya Sadera, Client services director, CACI
  • Waheed Warden, EMEIA ABM and DBM Lead, Fujitsu
  • Daniel Hagen, Global chief strategy officer, iProspect
  • Kate Hassler, VP global marketing campaigns, Sage

Utilities and telecommunications

  • Category chair: Mark Runacus, Planning partner and co-founder, Wax/On
  • Paul Normington, Senior creative director, AmazeRealise
  • Sam McClements, Senior marketing manager - ATL lead, BT
  • Sue MacLure, Head of data, Communisis Data Intelligence
  • Claire Cootes, Managing director, LIDA
  • Juliet Kent, Creative, Now
  • Iain Preston, Executive director, client services - EMEA, R/GA
  • Chris Freeland, CEO, RAPP UK


  • Category chair: Andre Rickerby, Chief marketing officer,
  • Greet Jans, Creative director and experience designer, Digitas
  • Hugo Tapia Frade, Head of customer strategy and planning, Hackett London
  • Amanda Hill, Chief marketing and customer officer, Harrods
  • Gianfranco Cuzziol, Director of CRM and data, Intermarketing
  • Phil Wyatt, Chief creative officer, McDonald Butler
  • Ivan Mazour, CEO and founder, Ometria
  • Ben Rachel, Founding partner and planning director, Soul
  • Rachel Carroll, Creative director

Financial services

  • Category chair: Firas Khnaisser, Head of decisioning, Standard Life
  • Ian Fletcher, Creative director, Cello Signal
  • Karen Trickett, Chief commercial officer, Golden Charter
  • Anneli Ritari-Stewart, Managing director, iProspect Edinburgh
  • Sally Rushton, Head of digital engagement, Jaywing
  • Steve Farquhar, Client director, Merkle
  • Joe Braithwaite, Managing director, Proximity London
  • Heather Hughes, Senior copywriter, Story UK
  • Jonny Lang, Chief strategy officer, The&Partnership Scotland
  • Yvonne Balfour, Chief marketing officer, Ultimate Finance

Health and wellness

  • Category chair: Caroline Parkes, Head of strategic consulting, RAPP UK
  • Dave Robinson, Head of loyalty and personalisation , Boots
  • Gloria Barker, Customer value manager - Europe, BUPA
  • Janet Snedden, Founder, CustomerKIND
  • Victoria Hatcher, Senior marketing strategy manager, Danone Early Life Nutrition
  • Doug Hurcombe, Creative director, Inside Ideas Group
  • Shrinal Inamdar, Digital strategy associate, Prometic Life Sciences
  • Mandi Taylor, Agency partner, The Sharp Agency

Public sector

  • Category chair: Jon Latham, Assistant director, NHS Blood and Transplant
  • Lyndsay McMorrow, Partner (ECD), Arthur London
  • Hanisha Kotecha, Deputy managing director, GOOD Agency
  • Matthew Waksman, Planning director, Karmarama
  • Polly Jones, Managing director, Partners Andrews Aldridge
  • Shaun Moran, Founding partner and creative director, Soul
  • Guy Vickerstaff, Creative director, The&Partnership


  • Category chair: Hannah Redmond, Director of response marketing, Macmillan Cancer Support
  • Nick Whillis, Director and senior CRM planner, Arthur London
  • Hannah Bellamy, Managing director - UK, charity: water
  • Carolyn Stebbings, SVP data and technology solutions, managing director, Code
  • Rosie Boon, Associate creative director, GOOD Agency
  • Robin Trust, CEO, MC&C Media
  • Danny Wright, Creative director, NSPCC
  • Scott Logie, Managing director, REaD Group
  • Sarah Potter, Director of individual giving, CRM and insight, Save the Children
  • Vicky Reeves, Managing director digital and deputy CEO, WPN Chameleon

Best B2B

  • Category chair: Sam Williams-Thomas, Head of UK business to business, Ogilvy
  • Joel Harrison, Editor in chief, B2B Marketing
  • Chris Lonie, Creative director, Brand Ideas
  • Cordell Burke, Creative consultant, CordsCom
  • Claire Wood, Director, Deloitte
  • Shayne Rees, Marketing communications manager, B2B, EDF Energy
  • Suzanne Lewis, Managing director, EDM Media
  • Dan Hamilton, Senior marketing manager, Microsoft
  • Jenny Bassett, Global marketing director, Rocketseed

Best B2C

  • Category chair: Cordell Burke, Creative consultant, CordsCom
  • Ryan Dilley, Digital creative director, ARC Worldwide
  • Mic Conetta, Head of CRM, Arsenal FC
  • Paul Alexander, Director, marketing communications, Barclaycard
  • Charlotte Hugh, Senior creative, Dark Horses
  • Marek Borowik, Senior customer marketing manager, Formula 1
  • Claire Cardosi, Head of customer experience management, Virgin Trains East Coast
  • Heather Westgate, Managing director, We Are Marketing UK


Best use of email

  • Category chair: Tim Clegg, Executive creative director, Digitas
  • Glenn Fisher, Founder, All Good Copy
  • Shona Jameson, Chief marketing officer, Cotton Traders
  • Gavin Laugenie, Digital strategist, dotmailer
  • Jenna Tiffany, Founder and strategy director, Let'sTalk Strategy
  • Sarah Koulloutas, CRM director - UK, Specsavers
  • Dhiren Patel, Digital marketing specialist, The Economist
  • Chris Pearce, CEO, TMW Unlimited

Best use of mobile and connected devices

  • Category chair: Daniel Rosen, SVP global operations, M&C Saatchi Performance
  • Chris Moody, Planning director, Indicia
  • Lorenzo Wood, Chief innovation officer, Publicis.Sapient
  • Lorna Bruce, Marketing manager - Growth, Sainsbury's Bank
  • Shehnaz Hansraj, Head of research, Viking Cruises
  • Gavin Lowther, Head of digital, Visual Soft
  • Rubem Barbosa-Hughes, Head of UX, We Are Marketing UK
  • Jonny Watson, Creative director

Best use of search

  • Category chair: Luis Navarrete Gomez, Digital marketing manager - media, management and search, Lego
  • Sam Fenton-Elstone, CEO, Anything is Possible
  • Kevin Joyner, Director of planning and insight, Croud
  • Jocelyn Le Conte, Head of paid search, Merkle / Periscopix
  • Mike Turnham, Head of international paid media, Oban International
  • Joanna Burton, VP European strategy, SpotX
  • Diane de Fontaine Vive Curtaz, Marketing manager - audience conversion, The Economist
  • Barry Begg, Head of search and content, Yard Digital
  • Rachel Carroll, Creative director

Best use of social media

  • Category chair: Jason Andrews, Creative partner, Iris Worldwide
  • Caroline Paris, Creative director, Brave
  • David Yates, Managing partner - strategy, Elvis
  • Louise Newton, Group head of marketing, Hotelplan UK
  • Laura Collins, Head of paid social, Merkle
  • Sophie Williams, Chief operating officer, Social Life
  • Toby Horry, Customer propositions director, Tesco
  • Sav Evangelou, Executive creative director, The Marketing Store
  • Mobbie Nazir, Chief strategy officer, We Are Social
  • Julie Atherton, Managing director, Small Wonder

Best use of door drops

  • Category chair: Caroline Parkes, Head of strategic consulting, RAPP UK
  • Ben Briggs, Associate director - media strategy, Edit
  • Crawford Davidson, Managing director, Go Inspire
  • Suzanne Coleman, Managing partner, Golley Slater
  • Benjamin King, Creative director, Home
  • Mark Davies, Managing director, Whistl
  • Davnet Reid, Marketing consultant, Yorkshire Building Society

Best use of mail

  • Category chair: Sharon Whale, Chief executive, UK, OLIVER
  • Sam Neal, CEO, Geoff Neal
  • Matthew Fitzsimons, Group head of CRM planning, Havas helia
  • Matt Rees, Business development director, Pureprint
  • Sophie Grender, Business development manager, Royal Mail MarketReach
  • Betty Liu, Decisioning manager, Standard Life Aberdeen
  • Teresa Sullivan, Managing creative director and owner, The Creative Consultancy
  • Isla Munro, Managing director, The Dragonfly Agency
  • Rob Scott, Creative Director, TLC Marketing
  • David Lloyd, Head of data strategy and insights, Wunderman

Best use of experiential

  • Category chair: Richard Dutton, Chief marketing officer, Engine Group
  • Camilla Yates, Planning director, Elvis
  • Dave Curtis, Managing director, Fizz Experience
  • Silvia Sella, Head of activation design, MullenLowe London
  • Nicola Young, Group marketing director, NEC Group
  • Steve Atkinson, Associate creative director, Table19
  • Thomas Morrell, Senior brand manager, TalkTalk

Best digital performance

  • Category chair: Tony Miller, VP digital marketing and CRM, EMEA, The Walt Disney Company
  • Steve Rodgers, Marketing director, Foxtons
  • Jennifer Clarke, Data strategy practice lead, MRM // McCann
  • Jo Adams, Marketing director, New Scientist
  • Sorcha Daly, Senior strategist, Possible
  • Oscar Romero, Head of performance media, Publicis Media
  • Steven Yick, Director of digital platforms, digital marketing, Samsung
  • Lucy Aitken, Managing director - case studies, WARC
  • Stewart Sear, Creative director, WPN Chameleon

Best out of home

  • Cordell Burke, Creative consultant, CordsCom
  • Simon Gill, Chief creative officer, Isobar
  • Matt Conner, Managing director, MRM // McCann
  • Caroline Parkes, Head of strategic consulting, RAPP UK
  • Mark Runacus, Planning partner and co-founder, Wax/On

Best use of the moving image or audio

  • Category chair: Matt Jeffries, Group director of analytics and CRM, Global
  • Melissa Chapman, Chief content officer, Jungle Creations
  • Rachael Ford, Head of account handling, Mcgarry Bowen
  • Trak Ellis-Hill, Executive creative director, Mofilm
  • Jennifer Clarke, Data strategy practice lead, MRM // McCann
  • Alastair Cole, Chief innovation officer, Partners Andrews Aldridge
  • Katy Sumption, Creative director, The Elephant Room
  • Stephanie Matthews, Marketing campaign manager, Virgin
  • Aron Caplan, Freelance strategy and planning director


Best integrated campaign

  • Category chair: Matt Conner, Managing director, MRM // McCann
  • Zoe Kelly, Head of strategic planning, ARC
  • Andy Rowe, Head of marketing sciences, Code
  • James Hudson, Associate creative director, Elvis
  • Jo Legg, Senior copywriter, LIDA
  • Rebecca Morrison, Head of customer communications, Sky UK
  • Sheryl Thomson, Creative director, Union Direct

Best launch campaign

  • Category chair: Tim Bonnet, President, Unlimited Group
  • Christine Westcott, Marketing manager, Bank of Ireland
  • Rory Smith, Innovation associate, Department of Change
  • Emma Hargreaves, Head of planning, GOOD Agency
  • David Thomas, Senior consultant, Merkle
  • Stephanie Lloyd, Head of marketing, New World Trading Company
  • Charlotte Langley, Head of marketing UK and Europe, Nude by Nature
  • Irina Puzakova, Associate director, OMD EMEA
  • Pansy Aung, Senior art director (Freelance), Salt and Pepper Creative
  • Alistair Campbell, Executive creative director, We Are Social

Best brand building campaign

  • Category chair: Julia Porter, Data and strategy consultant, Woodwarde Marketing
  • Adrian Walcott, Managing director, Brands with Values
  • Laura Colledge, Head of brand, HomeServe UK
  • Jon Moss, GMM customer marketing, Intuit
  • Rena Varsani, Senior copywriter, Rena Varsani Writes
  • Nigel Waring, Managing director, Spark Foundry
  • Richard Sharp, Owner, The Sharp Agency

Best customer acquisition campaign

  • Category chair: Stefan Bardega, CEO, iProspect
  • Matthew Jarman, Director of data, insight and visualisation, CACI
  • Maxine Horsman, Senior planner, Cello Signal
  • Graeme Noble, Chief creative officer, TMW Unlimited
  • Glyn Owen, Head of marketing, UK, Travelzoo
  • Martin Nieri, Chief executive, Partners Andrews Aldridge
  • Louise Greeves, Client partner and marketing director, Propellernet
  • Claire Whitney, Head of acquisition, Shelter

Best customer journey

  • Category chair: Gabrielle Ludzker, CEO, Proximity London
  • Niki McMorrough, Digital content and social media manager, Bentley Motors
  • Emily Holden, Head of brand and customer propositions, Berry Bros. & Rudd
  • Wayne Deakin, Executive creative director, Huge
  • Andrew Webber, Founder and CEO, Human Theory
  • James Allum, Managing director, Kitewheel
  • Clare Lawson, Chief customer officer, Ogilvy
  • Caroline Worboys, Chief operating officer, Outra
  • Kate Wheaton, Director of strategy, TMW Unlimited
  • Jade Tomlin, Creative director, Tribal Worldwide
  • Gavin Wheeler, Chief executive, WDMP

Best loyalty or CRM programme

  • Category chair: Mark Runacus, Planning partner and co-founder, Wax/On
  • Elizabeth Cunningham, Head of loyalty propositions, Avios
  • Zoe Senior, General manager - agency, Europe, Collinson
  • Danielle McManus, Loyalty manager UK and Ireland, IKEA
  • David Thomas, Senior consultant, Merkle
  • Lucy Griffiths, Marketing controller, Sky UK
  • Alastair Hutchison, Creative director, TMW Unlimited
  • Gareth Lloyd, Creative director, WDMP


Best writing

  • Category chair: Debi Bester, CEO, Department of Change
  • Lyndsay McMorrow, Partner (ECD), Arthur London
  • Charlotte Bunyan, Head of strategy, Collider
  • Barney Cockerell, Creative director, GOOD Agency
  • Elle Spencer, Head of marketing communications, Hargreaves Lansdown
  • Ellen Jackson, Creative copywriter, Jaywing
  • Spencer White, Creative director, LIDA
  • Neame Ingram, Executive creative director, PSONA

Best design or art direction

  • Category chair: Ian Bates, Creative director, Prophecy Unlimited
  • Garry Munns, Executive creative director, ARC
  • Louise Stubbings, Creative director, Clear Channel International
  • Becky McOwen-Banks, Creative director, FCB Inferno
  • Katie Reeves, Creative director, Jaywing
  • Sarah House, Head of marketing and multi channel marketing, Paperchase
  • Hiten Bhatt, Creative director - design, RAPP UK

Best data strategy

  • Category chair: Lis Blair, Chief marketing officer, easyJet
  • John Watson, Managing director, client services, itg
  • James Thorley, Creative director, MRM // McCann
  • James Myers, Head of strategy - B2B practice, Ogilvy
  • Claire Tusler, Data strategy partner, Proximity London
  • Rob Chandler, Head of customer loyalty, Sky UK
  • David Walker, Head of integrated communications planning, SSE
  • Pipa Unsworth, Founder and managing director, VerveIQ
  • Akama Davies, Director - global solutions, Xaxis

Best digital experience

  • Category chair: Simon Gill, Chief creative officer, Isobar
  • Ete Davies, Managing director, AnalogFolk
  • Sue MacLure, Head of data, Communisis Data Intelligence
  • Darren Rapp, Associate director - head of planning and strategy, Daniel Marks
  • Ian Woolley, Chief revenue officer, Ensighten
  • Paul Armstrong, Founder, HERE/FORTH
  • Scott Stockwell, Europe content marketing leader, IBM
  • Sue Varley, Head of digital marketing, Next
  • Aaron Goldring, Executive creative director and partner, Partners Andrews Aldridge
  • Karen Bloom, Creative director and strategy lead, Pinterest

Best creative solution

  • Category chair: Charlie Wilson, Chief creative officer, Ogilvy
  • Rajnish Razdan, Creative director, DMS
  • Steve Palmer, Sales director, Geoff Neal
  • Olly Foot, CEO, MRM // McCann
  • Natasha Stanton, Head of brand marketing and communications, News UK
  • Rob Kavanagh, Executive creative director, OLIVER
  • Annie Gass, Strategy director, Wunderman

Special Award

Best GDPR communication

  • Category chair: Skip Fidura, Insight and strategy director, dotmailer
  • Shiona McDougall, SVP strategy, RAPP UK
  • Rob Steeles, Executive creative director, AmazeRealise
  • Dana Lapidot, CRM data and operations manager, Chelsea FC
  • Caroline Kimber, Data strategist and GDPR consultant, DQM
  • Claire Aldous, Director, Emerald Thinking
  • Katie Dulake, Consultant, Lloyds Banking
  • Fedelma Good, Director - data protection strategy, legal and compliance services, PWC
  • Rob Gray, Strategy partner, Squad

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