DMA Awards Judges 2018
27 Nov 2018

Here is the list of our esteemed judges for 2018 who judged across 4 days and 35 juries including our Grand Prix panel. Being one of the toughest award shows to win means that judging is certainly not a stroll in the park. The hard work and the time that our judges give is really appreciated.
We’ve continued with our mission to be the most inclusive awards programme – working with our partners Creative Equals and Stripes to achieve gender parity for the second year running and greater diversity across the juries, so those judging the work not only bring their expertise but are representative of the diverse audiences the campaigns are targeting.
Industry sectors
Automotive
-
Category chair: Mark Beesly, Senior manager - digital and CRM, Jaguar Land Rover
-
Arvid Brobeck, UX director, Digitas
-
Camilla Yates, Planning director, Elvis
-
Ian Bates, Commercial director, Green Tomato Cars
-
Rachel Schaafsma, Head of data strategy and insight, OLIVER
-
Hattie Whiting, Chief client officer, UK, PHD
-
Paul Beier, Associate creative director, Proximity London
Travel and leisure
Category chair: Clare Willetts, Brand director and head of customer experience, Virgin
Seb Hill, Creative director, BBD Perfect Storm
Jenni Lake, Customer strategy and communications manager, British Airways
Ross Garden, Creative partner, Founded
Sarah Blackman, Data-driven creative strategy lead, Karmarama
Dean Lanzman, CRM strategy director, MullenLowe Open
Yasmin Borain, Creative director, experience design, Publicis.Sapient
Komal Helyer, Marketing director, Pure360
Julie Dixon, Head of information, design and partnerships, TfL
Edward Dalgleish, Senior planner, WDMP
Entertainment, publishing and gaming
Category chair: Anna Summers, Director - global audience conversion, The Economist
Helen Bazuaye, Head of content, August Media
-
Owen Jenkinson, Marketing director, Freeview
-
Aiden Roworth, Creative director, Kindred Group
-
Darren Burnett, Chief strategy officer, MRM//McCann
-
Paul Jacobs, Managing partner, Wax/On
-
Julia Porter, Data and strategy consultant, Woodwarde Marketing
Technology
-
Category chair: Abba Newbery, Chief marketing officer, Habito
-
Felicity Bennett, Art director, bbp
-
Ananya Sadera, Client services director, CACI
-
Waheed Warden, EMEIA ABM and DBM Lead, Fujitsu
-
Daniel Hagen, Global chief strategy officer, iProspect
-
Kate Hassler, VP global marketing campaigns, Sage
Utilities and telecommunications
Category chair: Mark Runacus, Planning partner and co-founder, Wax/On
-
Paul Normington, Senior creative director, AmazeRealise
-
Sam McClements, Senior marketing manager - ATL lead, BT
-
Sue MacLure, Head of data, Communisis Data Intelligence
-
Claire Cootes, Managing director, LIDA
-
Juliet Kent, Creative, Now
-
Iain Preston, Executive director, client services - EMEA, R/GA
-
Chris Freeland, CEO, RAPP UK
Retail
Category chair: Andre Rickerby, Chief marketing officer, moonpig.com
-
Greet Jans, Creative director and experience designer, Digitas
-
Hugo Tapia Frade, Head of customer strategy and planning, Hackett London
-
Amanda Hill, Chief marketing and customer officer, Harrods
-
Gianfranco Cuzziol, Director of CRM and data, Intermarketing
-
Phil Wyatt, Chief creative officer, McDonald Butler
-
Ivan Mazour, CEO and founder, Ometria
-
Ben Rachel, Founding partner and planning director, Soul
-
Rachel Carroll, Creative director
Financial services
-
Category chair: Firas Khnaisser, Head of decisioning, Standard Life
-
Ian Fletcher, Creative director, Cello Signal
-
Karen Trickett, Chief commercial officer, Golden Charter
-
Anneli Ritari-Stewart, Managing director, iProspect Edinburgh
-
Sally Rushton, Head of digital engagement, Jaywing
-
Steve Farquhar, Client director, Merkle
-
Joe Braithwaite, Managing director, Proximity London
-
Heather Hughes, Senior copywriter, Story UK
-
Jonny Lang, Chief strategy officer, The&Partnership Scotland
-
Yvonne Balfour, Chief marketing officer, Ultimate Finance
Health and wellness
Category chair: Caroline Parkes, Head of strategic consulting, RAPP UK
-
Dave Robinson, Head of loyalty and personalisation , Boots
-
Gloria Barker, Customer value manager - Europe, BUPA
-
Janet Snedden, Founder, CustomerKIND
-
Victoria Hatcher, Senior marketing strategy manager, Danone Early Life Nutrition
-
Doug Hurcombe, Creative director, Inside Ideas Group
-
Shrinal Inamdar, Digital strategy associate, Prometic Life Sciences
-
Mandi Taylor, Agency partner, The Sharp Agency
Public sector
Category chair: Jon Latham, Assistant director, NHS Blood and Transplant
Lyndsay McMorrow, Partner (ECD), Arthur London
Hanisha Kotecha, Deputy managing director, GOOD Agency
Matthew Waksman, Planning director, Karmarama
Polly Jones, Managing director, Partners Andrews Aldridge
Shaun Moran, Founding partner and creative director, Soul
Guy Vickerstaff, Creative director, The&Partnership
Charity
Category chair: Hannah Redmond, Director of response marketing, Macmillan Cancer Support
Nick Whillis, Director and senior CRM planner, Arthur London
Hannah Bellamy, Managing director - UK, charity: water
Carolyn Stebbings, SVP data and technology solutions, managing director, Code
Rosie Boon, Associate creative director, GOOD Agency
Robin Trust, CEO, MC&C Media
Danny Wright, Creative director, NSPCC
Scott Logie, Managing director, REaD Group
Sarah Potter, Director of individual giving, CRM and insight, Save the Children
Vicky Reeves, Managing director digital and deputy CEO, WPN Chameleon
Best B2B
Category chair: Sam Williams-Thomas, Head of UK business to business, Ogilvy
-
Joel Harrison, Editor in chief, B2B Marketing
-
Chris Lonie, Creative director, Brand Ideas
-
Cordell Burke, Creative consultant, CordsCom
-
Claire Wood, Director, Deloitte
-
Shayne Rees, Marketing communications manager, B2B, EDF Energy
-
Suzanne Lewis, Managing director, EDM Media
-
Dan Hamilton, Senior marketing manager, Microsoft
-
Jenny Bassett, Global marketing director, Rocketseed
Best B2C
Category chair: Cordell Burke, Creative consultant, CordsCom
Ryan Dilley, Digital creative director, ARC Worldwide
Mic Conetta, Head of CRM, Arsenal FC
Paul Alexander, Director, marketing communications, Barclaycard
Charlotte Hugh, Senior creative, Dark Horses
Marek Borowik, Senior customer marketing manager, Formula 1
Claire Cardosi, Head of customer experience management, Virgin Trains East Coast
Heather Westgate, Managing director, We Are Marketing UK
Channels
Best use of email
Category chair: Tim Clegg, Executive creative director, Digitas
Glenn Fisher, Founder, All Good Copy
Shona Jameson, Chief marketing officer, Cotton Traders
Gavin Laugenie, Digital strategist, dotmailer
Jenna Tiffany, Founder and strategy director, Let'sTalk Strategy
Sarah Koulloutas, CRM director - UK, Specsavers
Dhiren Patel, Digital marketing specialist, The Economist
Chris Pearce, CEO, TMW Unlimited
Best use of mobile and connected devices
Category chair: Daniel Rosen, SVP global operations, M&C Saatchi Performance
Chris Moody, Planning director, Indicia
Lorenzo Wood, Chief innovation officer, Publicis.Sapient
Lorna Bruce, Marketing manager - Growth, Sainsbury's Bank
Shehnaz Hansraj, Head of research, Viking Cruises
Gavin Lowther, Head of digital, Visual Soft
Rubem Barbosa-Hughes, Head of UX, We Are Marketing UK
Jonny Watson, Creative director
Best use of search
Category chair: Luis Navarrete Gomez, Digital marketing manager - media, management and search, Lego
Sam Fenton-Elstone, CEO, Anything is Possible
Kevin Joyner, Director of planning and insight, Croud
Jocelyn Le Conte, Head of paid search, Merkle / Periscopix
Mike Turnham, Head of international paid media, Oban International
Joanna Burton, VP European strategy, SpotX
Diane de Fontaine Vive Curtaz, Marketing manager - audience conversion, The Economist
Barry Begg, Head of search and content, Yard Digital
Rachel Carroll, Creative director
Best use of social media
Category chair: Jason Andrews, Creative partner, Iris Worldwide
Caroline Paris, Creative director, Brave
David Yates, Managing partner - strategy, Elvis
Louise Newton, Group head of marketing, Hotelplan UK
Laura Collins, Head of paid social, Merkle
Sophie Williams, Chief operating officer, Social Life
Toby Horry, Customer propositions director, Tesco
Sav Evangelou, Executive creative director, The Marketing Store
Mobbie Nazir, Chief strategy officer, We Are Social
Julie Atherton, Managing director, Small Wonder
Best use of door drops
Category chair: Caroline Parkes, Head of strategic consulting, RAPP UK
-
Ben Briggs, Associate director - media strategy, Edit
-
Crawford Davidson, Managing director, Go Inspire
-
Suzanne Coleman, Managing partner, Golley Slater
-
Benjamin King, Creative director, Home
-
Mark Davies, Managing director, Whistl
-
Davnet Reid, Marketing consultant, Yorkshire Building Society
Best use of mail
Category chair: Sharon Whale, Chief executive, UK, OLIVER
Sam Neal, CEO, Geoff Neal
Matthew Fitzsimons, Group head of CRM planning, Havas helia
Matt Rees, Business development director, Pureprint
Sophie Grender, Business development manager, Royal Mail MarketReach
Betty Liu, Decisioning manager, Standard Life Aberdeen
Teresa Sullivan, Managing creative director and owner, The Creative Consultancy
Isla Munro, Managing director, The Dragonfly Agency
Rob Scott, Creative Director, TLC Marketing
David Lloyd, Head of data strategy and insights, Wunderman
Best use of experiential
Category chair: Richard Dutton, Chief marketing officer, Engine Group
-
Camilla Yates, Planning director, Elvis
-
Dave Curtis, Managing director, Fizz Experience
-
Silvia Sella, Head of activation design, MullenLowe London
-
Nicola Young, Group marketing director, NEC Group
-
Steve Atkinson, Associate creative director, Table19
-
Thomas Morrell, Senior brand manager, TalkTalk
Best digital performance
Category chair: Tony Miller, VP digital marketing and CRM, EMEA, The Walt Disney Company
Steve Rodgers, Marketing director, Foxtons
Jennifer Clarke, Data strategy practice lead, MRM // McCann
Jo Adams, Marketing director, New Scientist
Sorcha Daly, Senior strategist, Possible
Oscar Romero, Head of performance media, Publicis Media
Steven Yick, Director of digital platforms, digital marketing, Samsung
Lucy Aitken, Managing director - case studies, WARC
Stewart Sear, Creative director, WPN Chameleon
Best out of home
Cordell Burke, Creative consultant, CordsCom
Simon Gill, Chief creative officer, Isobar
Matt Conner, Managing director, MRM // McCann
Caroline Parkes, Head of strategic consulting, RAPP UK
Mark Runacus, Planning partner and co-founder, Wax/On
Best use of the moving image or audio
Category chair: Matt Jeffries, Group director of analytics and CRM, Global
-
Melissa Chapman, Chief content officer, Jungle Creations
-
Rachael Ford, Head of account handling, Mcgarry Bowen
-
Trak Ellis-Hill, Executive creative director, Mofilm
-
Jennifer Clarke, Data strategy practice lead, MRM // McCann
-
Alastair Cole, Chief innovation officer, Partners Andrews Aldridge
-
Katy Sumption, Creative director, The Elephant Room
-
Stephanie Matthews, Marketing campaign manager, Virgin
-
Aron Caplan, Freelance strategy and planning director
Campaigns
Best integrated campaign
-
Category chair: Matt Conner, Managing director, MRM // McCann
-
Zoe Kelly, Head of strategic planning, ARC
-
Andy Rowe, Head of marketing sciences, Code
-
James Hudson, Associate creative director, Elvis
-
Jo Legg, Senior copywriter, LIDA
-
Rebecca Morrison, Head of customer communications, Sky UK
-
Sheryl Thomson, Creative director, Union Direct
Best launch campaign
Category chair: Tim Bonnet, President, Unlimited Group
-
Christine Westcott, Marketing manager, Bank of Ireland
-
Rory Smith, Innovation associate, Department of Change
-
Emma Hargreaves, Head of planning, GOOD Agency
-
David Thomas, Senior consultant, Merkle
-
Stephanie Lloyd, Head of marketing, New World Trading Company
-
Charlotte Langley, Head of marketing UK and Europe, Nude by Nature
-
Irina Puzakova, Associate director, OMD EMEA
-
Pansy Aung, Senior art director (Freelance), Salt and Pepper Creative
-
Alistair Campbell, Executive creative director, We Are Social
Best brand building campaign
Category chair: Julia Porter, Data and strategy consultant, Woodwarde Marketing
-
Adrian Walcott, Managing director, Brands with Values
-
Laura Colledge, Head of brand, HomeServe UK
-
Jon Moss, GMM customer marketing, Intuit
-
Rena Varsani, Senior copywriter, Rena Varsani Writes
-
Nigel Waring, Managing director, Spark Foundry
-
Richard Sharp, Owner, The Sharp Agency
Best customer acquisition campaign
Category chair: Stefan Bardega, CEO, iProspect
-
Matthew Jarman, Director of data, insight and visualisation, CACI
-
Maxine Horsman, Senior planner, Cello Signal
-
Graeme Noble, Chief creative officer, TMW Unlimited
-
Glyn Owen, Head of marketing, UK, Travelzoo
-
Martin Nieri, Chief executive, Partners Andrews Aldridge
-
Louise Greeves, Client partner and marketing director, Propellernet
-
Claire Whitney, Head of acquisition, Shelter
Best customer journey
Category chair: Gabrielle Ludzker, CEO, Proximity London
-
Niki McMorrough, Digital content and social media manager, Bentley Motors
-
Emily Holden, Head of brand and customer propositions, Berry Bros. & Rudd
-
Wayne Deakin, Executive creative director, Huge
-
Andrew Webber, Founder and CEO, Human Theory
-
James Allum, Managing director, Kitewheel
-
Clare Lawson, Chief customer officer, Ogilvy
-
Caroline Worboys, Chief operating officer, Outra
-
Kate Wheaton, Director of strategy, TMW Unlimited
-
Jade Tomlin, Creative director, Tribal Worldwide
-
Gavin Wheeler, Chief executive, WDMP
Best loyalty or CRM programme
Category chair: Mark Runacus, Planning partner and co-founder, Wax/On
Elizabeth Cunningham, Head of loyalty propositions, Avios
Zoe Senior, General manager - agency, Europe, Collinson
Danielle McManus, Loyalty manager UK and Ireland, IKEA
David Thomas, Senior consultant, Merkle
Lucy Griffiths, Marketing controller, Sky UK
Alastair Hutchison, Creative director, TMW Unlimited
Gareth Lloyd, Creative director, WDMP
Craft
Best writing
-
Category chair: Debi Bester, CEO, Department of Change
-
Lyndsay McMorrow, Partner (ECD), Arthur London
-
Charlotte Bunyan, Head of strategy, Collider
-
Barney Cockerell, Creative director, GOOD Agency
-
Elle Spencer, Head of marketing communications, Hargreaves Lansdown
-
Ellen Jackson, Creative copywriter, Jaywing
-
Spencer White, Creative director, LIDA
-
Neame Ingram, Executive creative director, PSONA
Best design or art direction
Category chair: Ian Bates, Creative director, Prophecy Unlimited
-
Garry Munns, Executive creative director, ARC
-
Louise Stubbings, Creative director, Clear Channel International
-
Becky McOwen-Banks, Creative director, FCB Inferno
-
Katie Reeves, Creative director, Jaywing
-
Sarah House, Head of marketing and multi channel marketing, Paperchase
-
Hiten Bhatt, Creative director - design, RAPP UK
Best data strategy
Category chair: Lis Blair, Chief marketing officer, easyJet
John Watson, Managing director, client services, itg
James Thorley, Creative director, MRM // McCann
James Myers, Head of strategy - B2B practice, Ogilvy
Claire Tusler, Data strategy partner, Proximity London
Rob Chandler, Head of customer loyalty, Sky UK
David Walker, Head of integrated communications planning, SSE
Pipa Unsworth, Founder and managing director, VerveIQ
Akama Davies, Director - global solutions, Xaxis
Best digital experience
-
Category chair: Simon Gill, Chief creative officer, Isobar
-
Ete Davies, Managing director, AnalogFolk
-
Sue MacLure, Head of data, Communisis Data Intelligence
-
Darren Rapp, Associate director - head of planning and strategy, Daniel Marks
-
Ian Woolley, Chief revenue officer, Ensighten
-
Paul Armstrong, Founder, HERE/FORTH
-
Scott Stockwell, Europe content marketing leader, IBM
-
Sue Varley, Head of digital marketing, Next
-
Aaron Goldring, Executive creative director and partner, Partners Andrews Aldridge
-
Karen Bloom, Creative director and strategy lead, Pinterest
Best creative solution
-
Category chair: Charlie Wilson, Chief creative officer, Ogilvy
-
Rajnish Razdan, Creative director, DMS
-
Steve Palmer, Sales director, Geoff Neal
-
Olly Foot, CEO, MRM // McCann
-
Natasha Stanton, Head of brand marketing and communications, News UK
-
Rob Kavanagh, Executive creative director, OLIVER
-
Annie Gass, Strategy director, Wunderman
Special Award
Best GDPR communication
-
Category chair: Skip Fidura, Insight and strategy director, dotmailer
-
Shiona McDougall, SVP strategy, RAPP UK
-
Rob Steeles, Executive creative director, AmazeRealise
-
Dana Lapidot, CRM data and operations manager, Chelsea FC
-
Caroline Kimber, Data strategist and GDPR consultant, DQM
-
Claire Aldous, Director, Emerald Thinking
-
Katie Dulake, Consultant, Lloyds Banking
-
Fedelma Good, Director - data protection strategy, legal and compliance services, PWC
-
Rob Gray, Strategy partner, Squad