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DMA Awards 2022: The Winning Work
06 Dec 2022
The DMA Awards winners have been picked on, picked over and eventually picked out by the DMA judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix Winner
Click on the campaign name below to read the full case study.
Grand Prix Winner
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Agency: Ogilvy UK
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Client: Mayor of London
Grand Prix Shortlist
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Have a Word
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Agency: Ogilvy UK
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Client: Mayor of London
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Reverse Selfie
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Agency: Ogilvy UK
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Client: Unilever
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The Record-Breaking Mailing
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Agency: RAPP
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Client: TV Licensing
Industry Sectors
Automotive
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Agency: Merkle
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Client: Volkswagen Financial Services UK and Volkswagen Group UK
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Agency: VCCP
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Client: cinch
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Agency: Accenture Song and Dentsu X
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Client: Land Rover
B2B
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Agency: Havas CX helia
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Client: Toolstation
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Agency: OLIVER and STAY HMBL
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Client: Barclays Bank
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Agency: Now and Essence
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Client: BT Enterprise
B2C
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Agency: TMW Unlimited and The Specialist Works
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Client: Freesat
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Agency: Smithfield Agency and Favour the Brave
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Client: Findmypast.co.uk
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Agency: Digitas UK
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Client: Mondelez International
Charity
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Agency: OLIVER
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Client: Noah's Ark Children's Hospice
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Agency: BBH
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Client: Refuge
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Agency: Ogilvy UK
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Client: Relate
Entertainment, Music and Publishing
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Agency: Digitas UK
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Client: Mondelez International
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Agency: TMW Unlimited and The Specialist Works
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Client: Freesat
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Agency: RAPP
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Client: Virgin Media O2
Financial Services
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Agency: Havas CX helia and Stick & Twist
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Client: Lloyds Banking Group
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Agency: OLIVER and STAY HMBL
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Client: Barclays Bank
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Agency: OLIVER
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Client: Barclaycard
Public Sector
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: RAPP
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Client: TV Licensing
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Agency: MullenLowe Group UK
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Client: NHS England
Retail and E-commerce
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Agency: OLIVER/U-Studio
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Client: Matey Bubble Bath, Unilever
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Agency: OLIVER/U-Studio
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Client: Marmite, Unilever
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Agency: CPB London
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Client: MPB
Sports
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Agency: 23red
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Client: Sport England and Strava
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Agency: RAPP
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Client: Samsung Consumer Electronics
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Agency: Ogilvy UK
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Client: Formula 1
Travel and Leisure
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Agency: Armadillo
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Client: Cunard
Utilities and Telecommunications
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Gold: Everyone.connected: How Vodafone is working to eradicate digital exclusion
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Agency: Ogilvy UK and Carat London
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Client: Vodafone
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Agency: RAPP
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Client: TV Licensing
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Agency: Digitas UK and Saatchi&Saatchi
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Client: EE
Channels
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Agency: Havas CX helia and Stick & Twist
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Client: Lloyds Banking Group
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Agency: TMW Unlimited
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Client: Vodafone
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Agency: Team ITG and Emerald Thinking
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Client: Wickes
Film, Video or Moving Image
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: Ogilvy UK
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Client: Unilever
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Agency: M&C Saatchi
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Client: NHS
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Agency: RAPP
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Client: TV Licensing
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Agency: The Creative Consultancy
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Client: Royal Mail
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Agency: Armadillo
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Client: Cunard
Out of Home
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Agency: RAPP
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Client: Samsung Consumer Electronics
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Agency: Ogilvy UK
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Client: Unilever
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Agency: Ogilvy UK
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Client: Relate
Social Media
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Agency: Twitter Next
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Client: adidas
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: Ogilvy UK
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Client: Unilever
Unaddressed Print
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Agency: Ogilvy UK
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Client: Relate
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Entrant: Whistl Doordrop Media
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Client: Oddbox Delivery
Campaigns
Brand Building
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Agency: Ogilvy UK
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Client: Unilever
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Agency: OLIVER/U-Studio
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Client: Rexona / Degree / Sure, Unilever
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Agency: The Story Lab
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Client: WeightWatchers
Customer Acquisition
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Agency: Campfire Agency
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Client: Blue Cross
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Agency: Smithfield Agency and Favour the Brave
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Client: Findmypast.co.uk
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Agency: Smithfield Agency
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Client: Ascot Racecourse
Customer Journey
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Gold: Supercharging the customer journey with real-time mobile content
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Entrant: Braze
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Client: TUI
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Silver: Creating a personalised onboarding experience for new HSBC UK current account customers
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Agency: CHS
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Client: HSBC UK
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Agency: Digitas UK
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Client: SAMSUNG UK
Customer Retention or Loyalty Programme
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Agency: Ogilvy UK
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Client: Formula 1
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Agency: RAPP
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Client: IKEA
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Agency: Planning-inc
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Client: Halfords
Integrated
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: Digitas UK
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Client: NIVEA MEN
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Agency: M&C Saatchi
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Client: Queer Britain
Launch
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Agency: OLIVER/U-Studio
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Client: Pot Noodles, Unilever
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Agency: Smithfield Agency and Favour the Brave
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Client: Findmypast.co.uk
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Agency: TBWA / Nissan United
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Client: Nissan UK
Performance Marketing Activity
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Gold: Boosting sales for Specsavers with next-level data innovation in search
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Agency: MG OMD
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Client: Specsavers
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Agency: TMW Unlimited
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Client: WeightWatchers
Sustainability
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Gold: Wasting Food Feeds Climate Change, Food Waste Action Week
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Agency: Total Media Connect and Kindred
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Client: WRAP (Waste Resources and Action Programme), Love Food Hate Waste
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Agency: Brave and SPORTFIVE
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Client: Xylem
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Agency: BBH
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Client: Wild
Thoughtful Marketing
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: Ogilvy UK
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Client: Unilever
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Agency: Digitas UK
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Client: NIVEA MEN
Data
Data and Insight
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Gold: Boosting sales for Specsavers with next-level data innovation in search
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Agency: MG OMD
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Client: Specsavers
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Agency: MediaCom
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Client: Sky
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Bronze: The MME: Using Data to transform the way consumers and tradespeople shop Wickes
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Agency: Team ITG and Emerald Thinking
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Client: Wickes
Data Storytelling
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Agency: RAPP
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Client: IKEA
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Silver: Amplifying the Voice of the Customer, turning intuition into data driven decision making.
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Agency: Euler
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Client: Chiltern Railways
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Bronze: Dynamic Dashboard Enables Southern Co-op to Find Stories Hidden in their Data
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Agency: Edit
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Client: Southern Co-operative
Digital Product
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Agency: Digitas UK
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Client: EE
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Agency: Digitas UK and Saatchi&Saatchi
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Client: EE
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Agency: Great State
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Client: The Royal Navy
Marketing Automation
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Gold: Revamp to proactive personalisation automation leads to industry first results
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Agency: Merkle
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Client: Currys
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Silver: Supercharging the customer journey with real-time mobile content
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Entrant: Braze
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Client: TUI
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Agency: Assembly
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Client: Ralph Lauren
Craft
Creative Solution
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: RAPP
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Client: TV Licensing
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Agency: Ogilvy UK
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Client: Unilever
Design or Art Direction
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Agency: Ogilvy UK
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Client: Relate
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Agency: Ogilvy UK
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Client: Unilever
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Agency: Ogilvy UK
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Client: Mayor of London
Writing
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Agency: Ogilvy UK
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Client: Mayor of London
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Agency: OLIVER/U-Studio
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Client: Marmite, Unilever
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Agency: Ogilvy UK
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Client: Unilever