DMA Awards 2021: The Winning Work

• Long Live the Prince
• Agency: Engine
• Client: EA and The Kiyan Prince Foundation

• Long Live the Prince
• Agency: Engine
• Client: EA and The Kiyan Prince Foundation

• #MakeItStop
• Agency: MBAstack
• Client: Solace Women's Aid

• The Unseen Stats
• Agency: Wunderman Thompson UK
• Client: BT Sport

Industry Sectors

Automotive

• Gold: Land Rover Defender 'Just Add Water. And Mud. And Ruts. And Rocks...'
• Agency: Edit and Spark44
• Client: Jaguar Land Rover


• Silver: New Jaguar F-TYPE - 'Exhilaration at Every Turn'
• Agency: Edit and Spark44
• Client: Jaguar Land Roverr


• Bronze: Optimising online conversion for Mazda UK
• Agency: Candyspace
• Client: Mazda UK

Travel and Leisure

• Gold: Cunard: Navigating the Route to Recovery
• Agency: Armadillo
• Client: Cunard


• Silver: Hilton Unlocked - Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.
• Agency: Red Brick Road
• Client: Hilton


• Bronze: The Check-In
• Agency: Digitas UK
• Client: Expedia

Entertainment, Music and Publishing

• Gold: The National: The Middle East Explained
• Agency: MRM
• Client: The National


• Silver: #DiscoveredAtHome
• Agency: Wunderman Thompson UK
• Client: Bose


• Bronze: Putting Formula 1 back on track
• Agency: Ogilvy UK
• Client: Formula 1

Sport

• Gold: Long Live The Prince
• Agency: Engine and EA
• Client: The Kiyan Prince Foundation


• Silver: The Unseen Stats
• Agency: Wunderman Thompson UK
• Client: BT Sport


• Bronze: Putting Formula 1 back on track
• Agency: Ogilvy UK
• Client: Formula 1

Utilities and Telecommunications

• Gold: Breaking the Great British Smile Drought
• Agency: RAPP
• Client: Virgin Media


• Silver: Eyes On
• Agency: TMW Unlimited
• Client: VOXI


• Bronze: The Route to Resilience
• Agency: MRM
• Client: Microsoft UK

Retail and E-commerce

• Gold: LynXmas, Smell Ready for Christmas
• Agency: OLIVER / U-Studio
• Client: Unilever


• Silver: IKEA The Sustainable Everyday
• Agency: RAPP
• Client: IKEA


• Bronze: Message in a Bottle
• Agency: Dare Digital
• Client: Diageo

Financial Services

• Gold: How our data-fuelled imagination made it a Christmas to remember
• Agency: RAPP
• Client: PayPal


• Silver: The Homeless Bank Account
• Agency: Wunderman Thompson UK
• Client: HSBC UK


• Bronze: Trust Anchor: Driving digital adoption amongst the ultimate resistors
• Agency: McCann Central
• Client: Barclays UK

Public Sector

• Gold: Bet Regret: Tap Out
• Agency: M&C Saatchi
• Client: GambleAware


• Silver: NHS 'Just'
• Agency: M&C Saatchi
• Client: NHS / Public Health England


• Bronze: We Are The NHS: Then, Now, Always
• Agency: MullenLowe Group UK
• Client: NHS England

Charity

• Gold: #MakeItStop
• Agency: MBAstack
• Client: Solace Women's Aid


• Silver: Black Plaque Project
• Agency: Havas London and Havas Media Group
• Client: The Nubian Jak Community Trust


• Bronze: Mishearing Something?
• Agency: psLondon
• Client: RNID

Best B2B

• Gold: My Toolstation
• Agency: Havas CX helia
• Client: Toolstation


• Silver: For forward thinkers, by forward thinkers
• Agency: Agency Inc
• Client: Exel Composites


• Bronze: Realise Your Vision
• Agency: The Croc
• Client: Sohonet

Best B2C

• Gold: We Are The NHS: Then, Now, Always
• Agency: MullenLowe Group UK
• Client: NHS England


• Silver: The National: The Middle East Explained
• Agency: MRM
• Client: The National


• Bronze: How Dove found Beauty in the time of COVID.
• Agency: Ogilvy UK
• Client: Dove Masterbrand

Channels

Best Use of Email

• Silver: Putting Formula 1 back on track
• Agency: Ogilvy UK
• Client: Formula 1


• Bronze: We Are The NHS: Then, Now, Always
• Agency: MullenLowe Profero
• Client: NHS England

Best Use of Social Media

• Gold: Cadbury Twirl Orange Presale
• Agency: VCCP
• Client: Mondelez


• Silver: I Belong Here: The Olympics: Tokyo 2020
• Agency: Ogilvy UK
• Client: International Olympic Committee and The Coca-Cola Company


• Bronze: Twitter Street
• Agency: RAPP
• Client: Virgin Media

Best Use of Unaddressed Print

• Gold: War Graves Week
• Agency: M&C Saatchi
• Client: The Commonwealth War Graves Commission


• Silver: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal
• Agency: Edit
• Client: RSPCA


• Bronze: Who Gives a Crap about Doordrops?
• Entrant: Whistl Door Drop Media
• Agency: Milestone Creative
• Client: Who Gives a Crap

Best Use of Mail

• Gold: Land Rover Defender - 'Build Your Own Adventure'
• Agency: Edit and Spark44
• Client: Jaguar Land Rover


• Silver: My Toolstation
• Agency: Havas CX helia
• Client: Toolstation


• Bronze: Land Rover Defender 'Life at 45 Degrees'
• Agency: Edit
• Client: Jaguar Land Rover

Best Use of Out of Home

• Gold: Let's Talk the Joys of Later Life Sex
• Agency: Ogilvy UK
• Client: Relate


• Silver: The Black Plaque Project
• Agency: Havas London and Havas Media Group
• Client: The Nubian Jak Community Trust


• Bronze: The Homeless Bank Account
• Agency: Wunderman Thompson UK
• Client: HSBC UK

Best Use of Film, Video or Moving Image

• Gold: #MakeItStop
• Agency: MBAstack
• Client: Solace Women's Aid


• Silver: NHS 'Just'
• Agency: M&C Saatchi
• Client: NHS / Public Health England


• Bronze: Realise Your Vision
• Agency: The Croc
• Client: Sohonet

Best Use of Voice or Audio

• Gold: Wake up Call
• Agency: Ogilvy UK
• Client: Formula 1


• Silver: Message in a Bottle
• Agency: Dare Digital
• Client: Diageo


• Bronze: #MakeItStop
• Agency: MBAstack
• Client: Solace Women's Aid

Campaigns

Best Integrated Campaign

• Gold: Oreo - The Playful Network
• Agency: Digitas UK
• Client: Mondelez International


• Silver: Black Plaque Project
• Agency: Havas London and Havas Media Group
• Client: The Nubian Jak Community Trust


• Bronze: McDonald's: I'm Lovin' It Live
• Agency: Armadillo, Leo Burnett UK, OMD UK and Red Consultancy
• Client: McDonald's Restaurants UK

Best Launch Campaign

• Gold: Cadbury Twirl Orange Presale
• Agency: VCCP
• Client: Mondelez


• Silver: NHS Covid-19 App Launch: Saving lives with an app
• Agency: MullenLowe Group UK
• Client: DHSC, NHS Test and Trace & HM Government


• Bronze: New Land Rover Discovery
• Agency: Spark44, Dentsu X and Edit
• Client: Land Rover

Best Brand Building Campaign

• Gold: Wine Cellar Feeling
• Agency: RAPP
• Client: Laithwaites


• Silver: How Dove found Beauty in the time of COVID.
• Agency: Ogilvy UK
• Client: Dove Masterbrand


• Bronze: Don't Just Watch
• Agency: RAPP
• Client: Samsung

Best Customer Acquisition campaign

• Gold: Wine Cellar Feeling
• Agency: RAPP
• Client: Laithwaites


• Silver: Your ambition. Our mission.
• Agency: Havas CX helia
• Client: The Open University


• Bronze: Don't Just Watch
• Agency: RAPP
• Client: Samsung

Best Customer Journey

• Gold: Canon - Fueling a virtuous circle of passion, proficiency and purchase propensity
• Agency: VCCP CX
• Client: Canon


• Silver: McDonald's: Feel-Good Customer Journeys
• Agency: Armadillo
• Client: McDonald's Restaurants UK


• Bronze: Message in a Bottle
• Agency: Dare Digital
• Client: Diageo

Best Customer Retention or Loyalty Programme

• Gold: Canon - Fueling a virtuous circle of passion, proficiency and purchase propensity
• Agency: VCCP CX
• Client: Canon


• Silver: Experience Amazing
• Agency: Digitas UK
• Client: Lexus UK


• Bronze: A truly personalised myLakeland experience
• Agency: Go Inspire Group
• Client: Lakeland

Best Performance Marketing Activity

• Gold: How our data-fuelled imagination made it a Christmas to remember
• Agency: RAPP
• Client: PayPal


• Silver: Juxtaposing the Mission to Mars with 'The Girl Who Built A Rocket'
• Agency: The Kite Factory
• Client: WaterAid


• Bronze: Salesforce Developers YouTube Trust Campaign
• Agency: Jellyfish
• Client: Salesforce

Best Thoughtful Marketing Campaign

• Gold: Twitter Street
• Agency: RAPP
• Client: Virgin Media


• Silver: Hope United
• Agency: Digitas UK and Saatchi & Saatchi
• Client: BT Group


• Bronze: Juxtaposing the Mission to Mars with 'The Girl Who Built A Rocket'
• Agency: The Kite Factory
• Client: WaterAid

Best Sustainability Campaign

• Gold: Hellmann's Animal Crossing
• Agency: Ogilvy UK and Ogilvy Toronto
• Client: Hellmann's


• Silver: IKEA The Sustainable Everyday
• Agency: RAPP
• Client: IKEA


• Bronze: The Feel Good Filter
• Agency: Aspect Film & Video
• Client: BRITA UK

Data

Best Use of Data and Insight

• Gold: The National: The Middle East Explained
• Agency: MRM
• Client: The National


• Silver: My Toolstation
• Agency: Havas CX helia
• Client: Toolstation


• Bronze: The Unseen Stats
• Agency: Wunderman Thompson UK
• Client: BT Sport

Best Data Storytelling

• Gold: The National: The Middle East Explained
• Agency: MRM
• Client: The National
• Silver: War Graves Week
• Agency: M&C Saatchi
• Client: The Commonwealth War Graves Commission
• Bronze: McDonald's Anniversary Programme: Cheers to One Year
• Agency: Armadillo
• Client: McDonald's Restaurants UK

Best Use of Marketing Automation

• Gold: How Varelotteriet (The Danish Lottery) won over the nation
• Entrant: MAPP
• Agency: Ambition
• Client: Varelotteriet (The Danish Lottery)


• Silver: McDonald's: Feel-Good Customer Journeys
• Agency: Armadillo
• Client: McDonald's Restaurants UK


• Bronze: Real Time Automation and Data Driven Intelligence
• Client: The Royal Mint

Best Use of AI

• Gold: The Unseen Stats
• Agency: Wunderman Thompson UK
• Client: BT Sport


• Silver: ReplAI Boosts NPL Social Engagement
• Agency: Peak Indicators
• Client: National Premier League Tennis (NPL)

Craft

Best Writing

• Gold: Let's Talk The Joys of Later Life Sex
• Agency: Ogilvy UK
• Client: Relate


• Silver: the Guardian 200 Years, a Work in Progress
• Agency: OLIVER Agency
• Client: the Guardian


• Bronze: NHS 'Just'
• Agency: M&C Saatchi
• Client: NHS / Public Health England

Best Design or Art Direction

• Gold: Let's Talk The Joys of Later Life Sex
• Agency: Ogilvy UK
• Client: Relate


• Silver: the Guardian 200 Years, a Work in Progress
• Agency: OLIVER Agency
• Client: the Guardian


• Bronze: NHS 'Just'
• Agency: M&C Saatchi
• Client: NHS / Public Health England

Best UX

• Gold: War Graves Week
• Agency: M&C Saatchi
• Client: The Commonwealth War Graves Commission


• Silver: Cadbury Worldwide Hide
• Agency: VCCP CX
• Client: Cadbury


• Bronze: Global ecommerce platform redesign for Moleskine
• Agency: MullenLowe Profero
• Client: Moleskine

Best Creative Solution

• Gold: Long Live The Prince
• Agency: Engine and EA
• Client: The Kiyan Prince Foundation


• Silver: Cadbury Worldwide Hide
• Agency: VCCP CX
• Client: Cadbury


• Bronze: How Dove found Beauty in the time of COVID
• Agency: Ogilvy UK
• Client: Dove Masterbrand