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Category Chairs 2021


Introducing our 2021 DMA Awards Category Chairs.

Each of our 35 category juries is led and supported by one of our accomplished, adept, arduous category chairs to create an outstanding shortlist of work.

The Chairs then go on to judge all of our Gold winning work in the Grand Prix Judging. There it is their job to represent the Gold winning campaign from their category and judge all the Gold winning work to create our Grand Prix Shortlist.

Finally, they get together as part of our Grand Prix Reveal Event to listen, in live time, to the pitches of our three Grand Prix Shortlisted Campaigns and vote on the overall Grand Prix Winner.

See who they are.

Industry Sectors

1. Automotive

Faraz Ghani, Director, Digital and Customer Experience Strategy, Stellantis UK

2. Travel and Leisure

Toby Horry, Group Brand and Content Director, TUI

3. Entertainment, Music and Publishing

Sarah Kiefer, Global Director, Enterprise Marketing, Spotify

4. Sports

Ed Cracknell, Head of Marketing, BT Sport

5. Utilities and Telecommunications

Jill Dougan, Director, Customer Engagement and Delivery, British Gas

6. Retail and E-commerce

Peter Kim, Chief Marketing Officer, The Bicester Village Shopping Collection

7. Financial Services

Sangita Chawla, Marketing Director, Phoenix Group

8. Public Sector

Victoria Hatcher, Director of Brand and Customer Marketing and Director of Communications, NHS Test & Trace, Department of Health and Social Care

9. Charity

Edward Tait, Director of Fundraising, ActionAid UK

10. Best B2B

Scott Stockwell, Editor in Chief, IBM Europe

11. Best B2C

Pete Markey, CMO, Boots


12. Best Use of Email

13. Best Use of Social Media

Isabelle Quevilly, Head of Creative Shop UK, Facebook

14. Best Use of Unaddressed Print

Sharon Whale, CEO, OLIVER

15. Best Use of Mail

Stephen Maher, Chair & CEO, MBA Stack

16. Best Use of Out of Home

Jason Andrews, Creative Partner, Iris

17. Best Use of Film, Video or Moving Image

Cordell Burke, Creative Managing Partner UK, UP THERE EVERYWHERE

18. Best Use of Voice or Audio

Laura Stead, EU General Manager Marketing, Amazon


19. Best Integrated Campaign

Tony Miller, VP, Digital & Growth Marketing, WW

20. Best Launch Campaign

Tim Bonnet, President, The Unlimited Group

21. Best Brand Building Campaign

Charlotte Morton, Head of Brand Comms, Google UK

22. Best Customer Acquisition Campaign

Margaret Jobling, CMO, Natwest Group

23. Best Customer Journey

Caroline Parkes, Chief Experience Officer, RAPP

24. Best Customer Retention or Loyalty Programme

Tash Whitmey, Group Loyalty, Membership and CRM Director, Tesco

25. Best Performance Marketing Activity

Christopher Kenna, CEO & Founder, Brand Advance

26. Best Thoughtful Marketing Campaign

Charlotte Langley, VP Brand and Communications, Bloom & Wild

27. Best Sustainability Campaign

Category Chair to be confirmed soon.


28. Best Use of Data and Insight

Di Mayze, Global Head of Data and AI, WPP

29. Best Data Storytelling

Katie Dulake, GM - Marketing and Communications, Mitsubishi Motors

30. Best Use of Marketing Automation

Jo Pettifer, VP UK&I Marketing, Salesforce

31. Best Use of AI

Sanjeevan Bala, Group Chief Data & AI Officer, ITV


32. Best Writing

Nicky Bullard, Chairwoman, MRM Europe & Chief Creative Officer, MRM UK

33. Best Design or Art Direction

Laura Jordan-Bambach, President & Chief Creative Officer, Grey

34. Best Creative Solution

Saj Arshad, Chief Customer and Innovation Officer, Santander

35. Best UX

Ete Davies, CEO, ENGINE | Creative

Keep checking back: we'll continue to update this page with new chair announcements.

For information on entering the DMA Awards, email Explore previous campaigns that worked; work that changed lives; work that changed the way we think.

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