Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
The DMA’s Customer Engagement Labs experience immerses participants in a hands-on, hackathon-style, learning environment designed to shape the future of engagement. We join with Crisis - hosted by Dunnhumby - for our next session, Wednesday 21 March. Book your place now.