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Introducing JICMAIL – now live

Introducing JICMAIL – the new Joint Industry Committee for Mail. A new era for how we analyse audience measurement for mail, created with our founding partners IPA, ISBA, whistl and Royal Mail.
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  • 578 views

Data privacy: what the consumer really thinks

Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
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  • 687 views

DMA insight: Customer Engagement, automotive

Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
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  • 538 views
Member Content

Marketer email tracker 2018

How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
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  • 721 views

Seven things B2B marketers need to understand about GDPR

Clearing up some common misunderstandings among B2B marketers
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  • 4584 views

Customer Engagement Labs with Crisis

The DMA’s Customer Engagement Labs experience immerses participants in a hands-on, hackathon-style, learning environment designed to shape the future of engagement. We join with Crisis - hosted by Dunnhumby - for our next session, Wednesday 21 March. Book your place now.
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  • 1015 views