WEBINAR: JICMAIL & IPA Conference Round-Up: SME's and marketing effectiveness

From Go Big or Go Home to Lots of Littles Part 2, the IPA Effectiveness Conference 2025 was packed full of insightful new takes on what makes marketing effectiveness tick. Join Ian Gibbs and his guest Dr Chris Jones from Ravensbourne University as they discuss the key takeaways from the day and the specific learnings from Dr Chris’s session, ‘SMEs: A Marketing Framework’.

Ian and his guest will be discussing the implications of the insight for marketing in general and for the mail channel specifically and diving a bit deeper into using JICMAIL for SME success.

Don’t miss this opportunity to learn more about marketing effectiveness for your business — register now to secure your free place!

Date: Thursday 30th October 2025

Time: 12 - 12.30pm

Click here to register

This is an online only event