Value of Data: The Happening
24 Jan 2020
Take a look at what happened when we examined the conditions and contradictions of the digital economy and turned theory into practice.
The Happening gave participants the opportunity to start engaging with organisations from a very practical level from the conceptual to how to start tackling business problems through the Value of Data campaign.
We asked what the value of data to the market is as well as to the individual and how this affects us ethically and legally.
The event brought to life the idea of data in the self and the ethical frameworks of how we use data.
Attendees were in an environment with fellow like-minded peers and had the chance to talk and think more broadly about the implications of data, AI and technology.
The props and tools used allowed attendees to think more deeply about what’s going on as the value logics get played out. Lectures and workshops are unable to do that, but events like this can.
The evening was made up of three tableaus in which humans, digital and data were viewed to flow in different ways to provide value.
Participants were invited to immerse themselves in a digital experience which ultimately challenged their values and thinking.
Firas Knaisser, Chair, DMA Scotland
Alex Hutchinson, Delivery Director, Data for Children Collaborative with UNICEF
Roger Halliday, Chief Statistician and Data Officer, Scottish Government
Gillian Docherty, CEO, The Data Lab
Dr Ewa Luger, Chancellor’s Fellow in Digital Arts and Humanities
Ed Child, Head of Enterprise Data, Studio Retail Ltd
Prof Chris Speed, Chair of Design Information, University of Edinburgh
Steve Farquhar, Commercial Director, Merkle
Jennifer Grant, Merkle
Nuala Kennedy, Chief Data Officer, Postcode Lottery
Ed Child, Head of Enterprise Data. ASDA
Howard Barber, Head of Data Analytics and Insight, Golden Charter
Derek Lennox, Head of Data Governance, Sainsbury's Bank
Patrick Harvie, MSP, Scottish Government
Oliver Masting, Head of Dynamic Advertising, Amazon
Shirley Marland, Voice of Customer Manager, LNER
Natalia Mavrou, Manager, Deloitte LLP
Find out more about our Value of Data campaign here