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The GDPR and you, chapter two

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A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research

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A recent study The Consumer Content Report: Influence in the Digital Age finds that even in today’s celebrity-centric culture, authenticity drives brand affinity. 86% of consumers said authenticity is important in deciding the brands they like.  

  

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We've been researching and reporting on the preparedness of the marketing industry ahead of May 2018 and the arrival of the GDPR. Take a look at a snapshot of what we've learnt so far.

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