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The DMA's Complete Guide to DSARs


The DMA’s Privacy Working Group is a cross council collaborative initiative that supports how marketing practitioners should apply the principles of privacy to data and marketing with a particular emphasis on ethics and transparency.

The Privacy Working Group have created this guidance around managing DSARs. This should be viewed as a supplement to the ICO’s guidance. The guidance includes:

  • Advice to address concerns surrounding DSARs
  • Suggestions on how to respond to DSARs in a way that can provide a better customer experience
  • Templates to help you manage and respond to DSARs in a consistent and professional manner
  • Case studies highlighting how leading brands are currently managing DSARs

To read and download Complete Guide to DSARs, click here.

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