The DMA in Scotland
08 Oct 2019
The DMA Scotland Council: Talent Hub
Are you looking for ways to help new talent break into the industry? Our new mission at the DMA seeks to nurture the next generation of aspiring marketers; to advance careers, and to guide and inspire leaders. And it was a focus of last month’s DMA Scotland Council Meeting. We’re now looking for more participants to join our talent hub and inspire the next generation. Contact Lisa McLauchlan to get involved.
DMA Partners with The Scotsman on 'Doing Data Right' Supplement
Our MD, Rachel Aldighieri, and DMA Scotland’s Chair, Firas Khnaisser, featured in The Scotsman’s ‘Doing Data Right’ supplement last month with a new article exploring the value of data campaign: ‘The Value Exchange of Data Trust’. Data is a topic at the forefront of everyone’s minds as we produce more data than ever before and have the processing power to use it. With that power, comes trust. Do brands deserve that trust? Check it out here and here.
FinTech Scotland Festival 2019
Last month, we ran our first fringe event as part of FinTech Scotland’s festival. Our event was based on the Value of Data campaign and explored fascinating examples of data as a force for good, and how to use insights derived from data to develop better and more transparent services.
The latest from the Customer Engagement campaign
We’ve just launched our 2019 paper ‘Customer Engagement: Acquisition and the Consumer Mindset’. We’ve explored and analysed the channels that consumers use to learn about new brands and products, and reasons why customers switch from one brand to another. Read the full paper for the latest industry insight on customer acquisition strategies. Click here to get your copy.
Creative Club - Edinburgh – Thursday 7 November
Creativity is a fantastic asset, but if you can’t put yourself out there, how are people supposed to know about the amazing things you can do? Take a leaf out of Gregor Matheson's book. He's a Design Director at Cello Signal’s who embraced his fear of getting out there and recently launched his own podcast series, ‘Method in the Madness’. Join us for drinks, pizza, and an exploration of design, creativity, leadership, and the power of vulnerability. Click here to grab your ticket.
LEAD Scotland 2019 – Thursday 14 November
Our very own MD Rachel Aldighieri will be part of a panel discussion on trust in advertising at the Advertising Association’s inaugural LEAD Scotland 2019. You’ll also hear from experts at RBS, Sky, The&Partnership Scotland, and more as the event dives into advertising and its effect on the Scottish economy and in the wider realm. Find out more and get your tickets here.
DMA Talent’s Breakthrough Award
Direct Line are sponsoring DMA Talent’s Breakthrough Award for a second year. If you know any aspiring creatives, this is a cracking brief to get their teeth into (there is a cash reward for winners). Contact James Dredge for the brief. For more read here. Hear from last year's gold winner Joy Mooney here.
We are regularly updating news and research and DMA member articles on the DMA website. You can follow us on Twitter @DMA_UK.
For more local news and events join DMA Scotland on LinkedIn here
Lisa McLauchlan, Community Manager, DMA Scotland
T 07802 885704