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The DMA in Scotland


Happy New Year!

We hope you had a fantastic Christmas and holiday season.

We get 2020 off to a great start with lots of events and opportunities. We hope to see you at some of them.

Save the date:

Merkle Conference: Unlocking the Value of Data, Digital and Decisioning in Financial Services - 5 February

Join us as we host a panel examining the value - and purpose - of data in a financial services context.

We'll tackle how people-based marketing approaches translate to such a highly regulated, highly competitive, fast-paced sector.

Learn how data analytics and digital solutions help you reach your customers effectively - and simultaneously grow your business.

Register your interest here.

Head to:

Legal Update (Glasgow) - Tuesday 28 January

Join the DMA Legal team, alongside industry experts, to discuss information and guidance on the key legislation and political affairs directly affecting you and your business. Find out more here.

Customer Engagement - Tuesday 18 February

How is customer experience evolving? Head to this Edinburgh session to find out the latest insights and expert viewpoints on an emerging marketing and creative universe, led by the hyper-personal; gamification; and AR/VR. Find out more.

Creative Club (Edinburgh) – Thursday 20 February

Are you ready for the first Creative Club – Edinburgh of 2020? Join us, and Whitespace, as we examine the notion of creativity itself.

Would we better off without this buzzword? And what is creativity really for? To come along and chew the fat with fellow makers and doers, click here.

Harnessing Creative Tech and Data in Advertising - Wednesday 5 February

We’re running a workshop in association with Design Infomatics and IPA Scotland which runs on Wednesday 5 February in Edinburgh.

The session explores and how to use new technologies - with guidance from subject matter experts - in the context of a practical advertising challenge.

Find out more here.

IDM Courses to check out:

Give your skillset a refresh as we start a new year with an Online Course with the IDM. Check out the courses below.

IDM Award in GDPR (Award GDPR)
IDM Award in Marketing
IDM Professional Certificate in Social Media (Cert SocM)
IDM Professional Diploma in Digital Marketing (Dip DigM)

Stay in touch:

The DMA's Scotland Council needs YOU. We've a great year with the Value of Data Campaign, and as we continue our journey, we’re looking for more industry members to join our Talent and Creative hubs. Please contact Lisa McLauchlan here for more information.

And do you want to see, or connect, with other members of the DMA Scotland community? Join the DMA Scotland LinkedIn group here.

Stay in touch…want to see or connect with other members of the DMA Scotland community? We are regularly updating news and research and DMA member articles on the DMA website. You can follow us on Twitter @DMA_UK.

Best wishes,

Lisa McLauchlan, Community Manager, DMA Scotland
T 07802 885704

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