The DMA in Scotland
09 Aug 2019
DMA Scotland are proud to sponsor The Scotsman's 'Doing data right: Through people and partnerships’ conference in Edinburgh. It is on Tuesday 10 September in Edinburgh and is free to attend. Find out more and book your space here.
Value of Data: Scottish Parliament Reception
On 23 April, the DMA hosted a reception in the Scottish Parliament for the Value of Data campaign launched from Scotland. Take a look at what went on here.
Value of Data: Fintech Roundtable
In June, key figures from Scotland’s fintech sphere gathered to discuss the issues on the horizon for fintech and data. Missed it? Don’t worry, we caught all the best bits here.
Creative Data Academy Edinburgh
Last month DMA Talent's Creative Data Academy returned to Edinburgh for its third year. The students worked on a brief set by sponsors SSE plc. Find out more about it here.
DMA Awards Entries
Entries for the DMA Awards 2019 are now open. Let’s make 2019 the best year yet for Scottish winners. Check out this year’s categories here.
If you need a refresher on how to enter the DMAs, watch our webinars here.
Ready to enter? Click here.
Creative Club – Edinburgh – Tuesday 5 September 2019
The power of time is not to be underestimated – and Story has every intention of proving it. Join Story’s Head of Copy, Olivia Donaldson at our latest Creative Club – Edinburgh to find out why in this fast-moving digital world she’s making the case to slow down. Book here.
Value of Data: Data as a Force for Good – Edinburgh – Tuesday 17 September 2019
Building on the DMA's Value of Data campaign and in collaboration with Fintech Scotland, we'll be exploring how data can be used to build better, fairer and more transparent services. Find out more and book here.
NeuroDiversity Workshop – Edinburgh – Monday 23 September 2019
DMA Talent’s Neurodiversity Initiative aims to educate HR and management on supporting and managing neurodiverse talent in their workplace. If you're committed to finding the best individuals for your organisation, you need to be open to invoking change.
The next workshop is in Edinburgh at the Bayes Centre from 9 – 2pm and is free to attend. Find out more and register here.
Good to know:
Marketing V Service Messaging
On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. More here.
Referral Marketing: Are You Creating Customer Advocates?
Trust and authenticity are very important to consumers and, at the same time, are so hard for brands to build.
It’s not just a mistrust towards brands, but a general exodus that sees more and more people lacking faith towards the whole advertising world – according to the Advertising Association’s data. More and book here.
WACL Gathering Scotland – Thursday 19 September
Founded in 1923, WACL is a charity organisation which brings together the most senior female leaders in marketing & communications. Join the annual Scottish Gathering with a fantastic line up of inspirational speakers including Judy Murray.
The event has two elements; Gather – a senior leaders event from 9.30am – 5.30pm and Gathering - a future leaders event from 5.30pm – 7.30pm.
More and book here.
Lisa McLauchlan, Community Manager, DMA Scotland