Curate By

  • Theme
  • Sector
  • Channel
  • Show All

Connect to


The DMA Group in the west and Wales


This month’s top news

Congratulations to Alis Hâf Rees and Amy Armstrong-Jeffery, both students at the University of Gloucestershire who won first place in the DMA Breakthrough Award with their 'To be read' campaign.  

The West and Wales Council prides itself on its ongoing commitment to attracting and nurturing new talent, so we're extremely proud that the winners are based in our region!

Dates for your diary

Essential appointments for the discerning marketer:

- 21/02: Workshop: Data protection now and beyond 2018 - Bristol

- 23/02: Copywriting Club - Bristol

Tune-up your marketing skills

There are still places available on a special copywriting for digital course, running for two days on Monday 16 and Tuesday 17 January 2017. This course will teach everything you need to know to start writing for email, web, social media, blogs and more.

The course takes place at Bray Leino Yucca, 4 Brighton Mews, Bristol BS8 2NW and you can book your place here.

It’s also good to know…

The IDM's mentoring programme launches in Bristol on 2 March and seeks suitable mentors for our mentees who will be post-grads or will have been working in the industry for 1-2 years.

Find out more here or contact Jessica Reilly for information for either mentors or mentees.

We will also be holding a breakfast briefing on the results of our Customer Engagement campaign, looking at retail and the financial services industry - more details to follow.

Remember: You can boost your profile by hosting events, leading as a speaker or by sharing your best content with us. 

Drop Andrew Buffrey a line to explore these opportunities further.

Hear more from the DMA

Please login to comment.


Related Articles

Consumers are generally open to promotional offers, but they have very clear preferences about where they want to receive them and the type of offers that they like. Getting the right pitch into the right channel will therefore have a positive uplift on marketing performance.



Start and maintain an ongoing relationship with the target audience, using social media (with email and YouTube) to provide an ongoing hub for all tactical activities. Create a members-only area to reward the most loyal Lynx advocates.


Brands looking to drive sales by encouraging prospects to request product or service information online are only managing part of the journey. To ensure the maximum number of prospects convert into sales, there are some critical steps along the way that still need to be smoothed out.


Get Shell to change their policy by embarrassing their shareholders.
Fund the activity via 1,250 donors with an average gift of £16, from current supporters,lapsed donors and cold prospects.